- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 264.66 | 13.98 | 8.61 | 26.28 | 6.44 | 1.98 | 14.66 | 18.51 | 18.61 | 0 | 0 | 0 | 9.93 | -6.61 | -6.1 | 5.54 | 3.98 | 9.21 | 0.00 | 0 | 0 | 6881 | 0.0 | 0.0 |
| 23Q3 (19) | 232.2 | 7.01 | 4.81 | 24.69 | 1.19 | -2.72 | 12.37 | 1.48 | 4.83 | 0 | 0 | 0 | 10.63 | -5.44 | -7.18 | 5.33 | -5.17 | 0.02 | 0.00 | 0 | 0 | 6881 | 0.0 | 0.0 |
| 23Q2 (18) | 216.99 | -2.72 | 4.7 | 24.4 | 0.54 | 0.45 | 12.19 | -2.95 | 3.04 | 0 | 0 | 0 | 11.24 | 3.34 | -4.06 | 5.62 | -0.24 | -1.59 | 0.00 | 0 | 0 | 6881 | 0.0 | 0.0 |
| 23Q1 (17) | 223.05 | -8.47 | 1.83 | 24.27 | -5.82 | 0.79 | 12.56 | 1.62 | 5.55 | 0 | 0 | 0 | 10.88 | 2.89 | -1.02 | 5.63 | 11.02 | 3.65 | 0.00 | 0 | 0 | 6881 | 0.0 | 0.0 |
| 22Q4 (16) | 243.69 | 9.99 | 0.35 | 25.77 | 1.54 | -2.83 | 12.36 | 4.75 | -1.9 | 0 | 0 | 0 | 10.57 | -7.69 | -3.17 | 5.07 | -4.77 | -2.25 | 0.00 | 0 | 0 | 6881 | 0.0 | 0.0 |
| 22Q3 (15) | 221.55 | 6.91 | 7.01 | 25.38 | 4.49 | 0.44 | 11.8 | -0.25 | -5.68 | 0 | 0 | 0 | 11.46 | -2.26 | -6.14 | 5.33 | -6.7 | -11.85 | 0.00 | 0 | 0 | 6881 | 0.0 | 0.0 |
| 22Q2 (14) | 207.24 | -5.39 | 6.29 | 24.29 | 0.87 | -2.1 | 11.83 | -0.59 | 6.29 | 0 | 0 | 0 | 11.72 | 6.62 | -7.89 | 5.71 | 5.07 | 0.0 | 0.00 | 0 | 0 | 6881 | 0.0 | 0.0 |
| 22Q1 (13) | 219.04 | -9.8 | 5.13 | 24.08 | -9.2 | -4.82 | 11.9 | -5.56 | 0.17 | 0 | 0 | 0 | 10.99 | 0.66 | -9.46 | 5.43 | 4.7 | -4.72 | 0.00 | 0 | 0 | 6881 | 0.0 | 0.0 |
| 21Q4 (12) | 242.83 | 17.29 | 6.47 | 26.52 | 4.95 | 1.65 | 12.6 | 0.72 | 7.97 | 0 | 0 | 0 | 10.92 | -10.52 | -4.53 | 5.19 | -14.13 | 1.41 | 0.00 | 0 | 0 | 6881 | 0.0 | 0.0 |
| 21Q3 (11) | 207.04 | 6.19 | 11.13 | 25.27 | 1.85 | 1.94 | 12.51 | 12.4 | 11.7 | 0 | 0 | 0 | 12.21 | -4.08 | -8.28 | 6.04 | 5.85 | 0.51 | 0.00 | 0 | 0 | 6881 | 0.0 | 0.0 |
| 21Q2 (10) | 194.98 | -6.42 | 4.41 | 24.81 | -1.94 | 3.12 | 11.13 | -6.31 | -3.39 | 0 | 0 | 0 | 12.72 | 4.79 | -1.24 | 5.71 | 0.12 | -7.46 | 0.00 | 0 | 0 | 6881 | 0.0 | 0.0 |
| 21Q1 (9) | 208.36 | -8.64 | 7.46 | 25.3 | -3.03 | 1.69 | 11.88 | 1.8 | 0.25 | 0 | 0 | 0 | 12.14 | 6.15 | -5.37 | 5.70 | 11.43 | -6.71 | 0.00 | 0 | 0 | 6881 | 0.0 | 0.0 |
| 20Q4 (8) | 228.07 | 22.42 | 7.51 | 26.09 | 5.24 | -0.61 | 11.67 | 4.2 | -1.02 | 0 | 0 | 0 | 11.44 | -14.03 | -7.55 | 5.12 | -14.89 | -7.93 | 0.00 | 0 | 0 | 6881 | 0.0 | 0.0 |
| 20Q3 (7) | 186.3 | -0.24 | -12.97 | 24.79 | 3.03 | 3.29 | 11.2 | -2.78 | -10.76 | 0 | 0 | 0 | 13.31 | 3.28 | 18.69 | 6.01 | -2.54 | 2.55 | 0.00 | 0 | 0 | 6881 | 0.0 | 0.0 |
| 20Q2 (6) | 186.75 | -3.68 | -8.57 | 24.06 | -3.3 | 2.47 | 11.52 | -2.78 | -6.27 | 0 | 0 | 0 | 12.88 | 0.4 | 12.07 | 6.17 | 0.93 | 2.52 | 0.00 | 0 | 0 | 6881 | 0.0 | 0.0 |
| 20Q1 (5) | 193.89 | -8.6 | -6.87 | 24.88 | -5.22 | 9.51 | 11.85 | 0.51 | -5.5 | 0 | 0 | 0 | 12.83 | 3.7 | 17.58 | 6.11 | 9.97 | 1.47 | 0.00 | 0 | 0 | 6881 | 0.0 | 0.0 |
| 19Q4 (4) | 212.14 | -0.9 | 0.0 | 26.25 | 9.38 | 0.0 | 11.79 | -6.06 | 0.0 | 0 | 0 | 0.0 | 12.37 | 10.37 | 0.0 | 5.56 | -5.2 | 0.0 | 0.00 | 0 | 0.0 | 6881 | 0.0 | 0.0 |
| 19Q3 (3) | 214.07 | 4.81 | 0.0 | 24.0 | 2.21 | 0.0 | 12.55 | 2.12 | 0.0 | 0 | 0 | 0.0 | 11.21 | -2.47 | 0.0 | 5.86 | -2.57 | 0.0 | 0.00 | 0 | 0.0 | 6881 | 0.0 | 0.0 |
| 19Q2 (2) | 204.25 | -1.89 | 0.0 | 23.48 | 3.35 | 0.0 | 12.29 | -1.99 | 0.0 | 0 | 0 | 0.0 | 11.50 | 5.34 | 0.0 | 6.02 | -0.1 | 0.0 | 0.00 | 0 | 0.0 | 6881 | 0.0 | 0.0 |
| 19Q1 (1) | 208.19 | 0.0 | 0.0 | 22.72 | 0.0 | 0.0 | 12.54 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 10.91 | 0.0 | 0.0 | 6.02 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 6881 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 936.9 | 5.09 | 99.64 | 0.12 | 51.79 | 8.14 | 0 | 0 | 10.64 | -4.73 | 5.53 | 2.9 | 0.00 | 0 | 6881 | 0.0 |
| 2022 (9) | 891.51 | 4.49 | 99.52 | -2.34 | 47.89 | -0.5 | 0 | 0 | 11.16 | -6.53 | 5.37 | -4.77 | 0.00 | 0 | 6881 | 0.0 |
| 2021 (8) | 853.2 | 7.32 | 101.9 | 2.08 | 48.13 | 4.09 | 0 | 0 | 11.94 | -4.88 | 5.64 | -3.01 | 0.00 | 0 | 6881 | 0.0 |
| 2020 (7) | 795.01 | -5.2 | 99.82 | 3.49 | 46.24 | -5.96 | 0 | 0 | 12.56 | 9.18 | 5.82 | -0.8 | 0.00 | 0 | 6881 | 0.0 |
| 2019 (6) | 838.66 | -3.2 | 96.45 | -0.66 | 49.17 | -14.01 | 0 | 0 | 11.50 | 2.62 | 5.86 | -11.17 | 0.00 | 0 | 6881 | 0.0 |
| 2018 (5) | 866.35 | -5.9 | 97.09 | -38.01 | 57.18 | -2.8 | 0 | 0 | 11.21 | -34.12 | 6.60 | 3.29 | 0.00 | 0 | 6881 | 0.0 |
| 2017 (4) | 920.7 | -2.41 | 156.63 | -9.33 | 58.83 | 0.53 | 0 | 0 | 17.01 | -7.09 | 6.39 | 3.01 | 0.00 | 0 | 6881 | 0.0 |
| 2016 (3) | 943.44 | -3.03 | 172.74 | 1.41 | 58.52 | -3.8 | 0 | 0 | 18.31 | 4.58 | 6.20 | -0.79 | 0.00 | 0 | 6881 | -2.06 |
| 2015 (2) | 972.93 | 3.31 | 170.34 | 0.03 | 60.83 | 2.41 | 0 | 0 | 17.51 | -3.18 | 6.25 | -0.87 | 0.00 | 0 | 7026 | -1.79 |
| 2014 (1) | 941.76 | 5.02 | 170.29 | 10.17 | 59.4 | 1.89 | 0 | 0 | 18.08 | 0 | 6.31 | 0 | 0.00 | 0 | 7154 | -0.14 |
