玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)33.64-7.73-4.497.34-16.21-42.255.95-54.44-34.255.04-52.72-28.811.09-51.77-47.60.77-49.67-42.110.157.14-16.6712.95-35.73-11.646.73-6.5-24.8125.0087.5-12.5-25.00-175.041.6729.61-1.613.45
23Q3 (19)36.466.556.738.7664.356.4413.06-7.64-47.5310.66-8.89-45.72.26-20.7-53.51.53-14.04-48.140.14-6.67-6.6720.15-5.49-35.5249.98-5.14-17.7666.6780.9593.9433.33-47.22-49.2130.09-1.15-4.02
23Q2 (18)34.22-3.369.195.33-53.85-18.1314.1429.84-9.7611.7031.461.212.8514.92-1.041.7818.676.590.15-6.257.1421.3228.82-4.8252.69-32.36-28.5536.84-65.33-7.8963.161110.5314.8330.4423.49-3.03
23Q1 (17)35.410.5427.3711.55-9.1385.9910.8920.330.558.9025.712.532.4819.231.641.5012.783.450.16-11.110.016.5512.97-2.7677.9025.36-3.36106.25-25.6377.08-6.2585.42-113.3924.65-5.56-2.99
22Q4 (16)35.223.116.3512.7154.43163.699.05-63.64115.487.08-63.93151.962.08-57.2215.151.33-54.92216.670.1820.028.5714.65-53.1232.9462.142.25-12.98142.86315.5819.05-42.86-165.31-114.2926.10-16.75-18.54
22Q3 (15)34.169.018.498.2326.4225.4624.8958.84255.5719.6369.8196.694.8668.7595.972.9576.6594.080.157.140.031.2539.51129.7860.77-17.59-10.5734.38-14.06-61.3365.6219.32490.6231.35-0.139.85
22Q2 (14)31.3412.7313.16.514.8323.0615.6744.69165.1411.5633.1883.782.8818.03-6.491.6715.17-13.020.14-12.5-51.7222.4031.6180.6573.74-8.528.0340.00-33.33-53.8555.0017.86312.531.3923.5317.92
22Q1 (13)27.80-8.1606.2128.84010.83157.8608.68208.902.44269.701.45245.2400.1614.29017.0254.45080.6112.88060.00-50.0046.67333.33025.41-20.690
21Q4 (12)30.274.9904.82-26.5204.20-40.002.81-71.8400.66-73.3900.42-72.3700.14-6.67011.02-18.97071.415.090120.0035.00-20.00-280.0032.0412.260
21Q3 (11)28.834.0406.5624.0107.0018.4409.9858.6602.48-19.4801.52-20.8300.15-48.28013.609.68067.95-0.45088.892.56011.11-16.67028.547.210
21Q2 (10)27.71005.29005.91006.29003.08001.92000.290012.400068.260086.670013.330026.6200
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)34.928.488.29-3.65.233.210.98-25.269.04-20.848.44-29.965.64-24.190.61-3.1717.69-15.0746.73-24.875.4129.9624.59-41.422.63476.9728.631.02
2022 (9)32.1912.518.6056.365.07-10.8714.69154.1511.4278.7212.0593.427.4493.750.6310.5320.8367.9862.14-12.9858.02-39.8341.981075.310.46-1.1428.34-0.25
2021 (8)28.61-10.095.50-22.545.69-7.685.78-13.346.393.736.2317.993.8417.790.5716.3312.40-12.4371.410.7896.43-9.793.5700.46028.416.09
2020 (7)31.8212.767.1033.216.1615.856.67-24.86.16-8.745.28-26.263.26-25.570.49-19.6714.16-8.1170.86-9.85106.9076.93-6.9000.00026.78-1.14
2019 (6)28.223.295.3350.565.32204.128.876.876.7549.347.161.74.385.290.61-32.9715.4144.9778.6012.6160.4244.0739.58-29.880.00027.0929.06
2018 (5)27.325.523.54-51.11.75-19.288.30121.934.52187.97.0404.1600.91010.6363.5469.80-3.5841.94-78.1956.4500.00020.99-7.78
2017 (4)25.8907.2402.1703.7401.5700.0000.0000.0006.50072.390192.310-92.3100.00022.760

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