- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 34.58 | -14.97 | 0.61 | 1.14 | -14.29 | 2.7 | 0.67 | 1.52 | -8.22 | 0 | 0 | 0 | 3.30 | 0.81 | 2.08 | 1.94 | 19.39 | -8.78 | 0.00 | 0 | 0 | 913 | 0.0 | 0.0 |
| 23Q3 (19) | 40.67 | 6.61 | -6.59 | 1.33 | 5.56 | -43.16 | 0.66 | -7.04 | -16.46 | 0 | 0 | 0 | 3.27 | -0.98 | -39.15 | 1.62 | -12.8 | -10.56 | 0.00 | 0 | 0 | 913 | 0.0 | 0.0 |
| 23Q2 (18) | 38.15 | -2.0 | -23.19 | 1.26 | 13.51 | -58.14 | 0.71 | -4.05 | -16.47 | 0 | 0 | 0 | 3.30 | 15.83 | -45.5 | 1.86 | -2.09 | 8.75 | 0.00 | 0 | 0 | 913 | 0.0 | 0.0 |
| 23Q1 (17) | 38.93 | 13.27 | -4.63 | 1.11 | 0.0 | -57.47 | 0.74 | 1.37 | -12.94 | 0 | 0 | 0 | 2.85 | -11.71 | -55.41 | 1.90 | -10.5 | -8.71 | 0.00 | 0 | 0 | 913 | 0.0 | 0.0 |
| 22Q4 (16) | 34.37 | -21.06 | -26.09 | 1.11 | -52.56 | -65.2 | 0.73 | -7.59 | -33.64 | 0 | 0 | 0 | 3.23 | -39.91 | -52.92 | 2.12 | 17.06 | -10.22 | 0.00 | 0 | 0 | 913 | 0.0 | 0.0 |
| 22Q3 (15) | 43.54 | -12.34 | -17.93 | 2.34 | -22.26 | -43.88 | 0.79 | -7.06 | 25.4 | 0 | 0 | 0 | 5.37 | -11.31 | -31.63 | 1.81 | 6.03 | 52.79 | 0.00 | 0 | 0 | 913 | 0.0 | 0.0 |
| 22Q2 (14) | 49.67 | 21.68 | 12.1 | 3.01 | 15.33 | 6.36 | 0.85 | 0.0 | 51.79 | 0 | 0 | 0 | 6.06 | -5.22 | -5.12 | 1.71 | -17.82 | 35.41 | 0.00 | 0 | 0 | 913 | 0.0 | 0.0 |
| 22Q1 (13) | 40.82 | -12.22 | 20.34 | 2.61 | -18.18 | 27.94 | 0.85 | -22.73 | 66.67 | 0 | 0 | 0 | 6.39 | -6.8 | 6.31 | 2.08 | -11.97 | 38.49 | 0.00 | 0 | 0 | 913 | 0.0 | 0.0 |
| 21Q4 (12) | 46.5 | -12.35 | 56.88 | 3.19 | -23.5 | 104.49 | 1.1 | 74.6 | 66.67 | 0 | 0 | 0 | 6.86 | -12.73 | 30.34 | 2.37 | 99.2 | 6.24 | 0.00 | 0 | 0 | 913 | 0.0 | 0.0 |
| 21Q3 (11) | 53.05 | 19.72 | 71.52 | 4.17 | 47.35 | 265.79 | 0.63 | 12.5 | 46.51 | 0 | 0 | 0 | 7.86 | 23.07 | 113.27 | 1.19 | -6.03 | -14.58 | 0.00 | 0 | 0 | 913 | 0.0 | 0.0 |
| 21Q2 (10) | 44.31 | 30.63 | 52.85 | 2.83 | 38.73 | 166.98 | 0.56 | 9.8 | 24.44 | 0 | 0 | 0 | 6.39 | 6.2 | 74.67 | 1.26 | -15.94 | -18.58 | 0.00 | 0 | 0 | 913 | 0.0 | 0.0 |
| 21Q1 (9) | 33.92 | 14.44 | -9.81 | 2.04 | 30.77 | 44.68 | 0.51 | -22.73 | 4.08 | 0 | 0 | 0 | 6.01 | 14.27 | 60.42 | 1.50 | -32.48 | 15.4 | 0.00 | 0 | 0 | 913 | 0.0 | 0.0 |
| 20Q4 (8) | 29.64 | -4.17 | -20.56 | 1.56 | 36.84 | 9.09 | 0.66 | 53.49 | 15.79 | 0 | 0 | 0 | 5.26 | 42.8 | 37.32 | 2.23 | 60.17 | 45.75 | 0.00 | 0 | 0 | 913 | 0.0 | 0.0 |
| 20Q3 (7) | 30.93 | 6.69 | -32.01 | 1.14 | 7.55 | -24.5 | 0.43 | -4.44 | -20.37 | 0 | 0 | 0 | 3.69 | 0.8 | 11.04 | 1.39 | -10.44 | 17.11 | 0.00 | 0 | 0 | 913 | 0.0 | 0.0 |
| 20Q2 (6) | 28.99 | -22.92 | -27.63 | 1.06 | -24.82 | -18.46 | 0.45 | -8.16 | -4.26 | 0 | 0 | 0 | 3.66 | -2.47 | 12.67 | 1.55 | 19.14 | 32.31 | 0.00 | 0 | 0 | 913 | 0.0 | 0.0 |
| 20Q1 (5) | 37.61 | 0.8 | -6.51 | 1.41 | -1.4 | -6.62 | 0.49 | -14.04 | 4.26 | 0 | 0 | 0 | 3.75 | -2.19 | -0.12 | 1.30 | -14.72 | 11.52 | 0.00 | 0 | 0 | 913 | 0.0 | 0.0 |
| 19Q4 (4) | 37.31 | -17.98 | 0.0 | 1.43 | -5.3 | 0.0 | 0.57 | 5.56 | 0.0 | 0 | 0 | 0.0 | 3.83 | 15.46 | 0.0 | 1.53 | 28.7 | 0.0 | 0.00 | 0 | 0.0 | 913 | 0.0 | 0.0 |
| 19Q3 (3) | 45.49 | 13.55 | 0.0 | 1.51 | 16.15 | 0.0 | 0.54 | 14.89 | 0.0 | 0 | 0 | 0.0 | 3.32 | 2.29 | 0.0 | 1.19 | 1.18 | 0.0 | 0.00 | 0 | 0.0 | 913 | 0.0 | 0.0 |
| 19Q2 (2) | 40.06 | -0.42 | 0.0 | 1.3 | -13.91 | 0.0 | 0.47 | 0.0 | 0.0 | 0 | 0 | 0.0 | 3.25 | -13.54 | 0.0 | 1.17 | 0.42 | 0.0 | 0.00 | 0 | 0.0 | 913 | 0.0 | 0.0 |
| 19Q1 (1) | 40.23 | 0.0 | 0.0 | 1.51 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.75 | 0.0 | 0.0 | 1.17 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 913 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 152.32 | -9.55 | 4.84 | -46.58 | 2.78 | -13.93 | 0 | 0 | 3.18 | -40.94 | 1.83 | -4.85 | 0.00 | 0 | 913 | 0.0 |
| 2022 (9) | 168.4 | -5.28 | 9.06 | -25.86 | 3.23 | 14.95 | 0 | 0 | 5.38 | -21.73 | 1.92 | 21.35 | 0.00 | 0 | 913 | 0.0 |
| 2021 (8) | 177.78 | 39.8 | 12.22 | 135.91 | 2.81 | 39.11 | 0 | 0 | 6.87 | 68.75 | 1.58 | -0.49 | 0.00 | 0 | 913 | 0.0 |
| 2020 (7) | 127.17 | -22.02 | 5.18 | -9.76 | 2.02 | -1.46 | 0 | 0 | 4.07 | 15.73 | 1.59 | 26.37 | 0.00 | 0 | 913 | 0.0 |
| 2019 (6) | 163.09 | -14.75 | 5.74 | -14.71 | 2.05 | -4.65 | 0 | 0 | 3.52 | 0.04 | 1.26 | 11.84 | 0.00 | 0 | 913 | 0.0 |
| 2018 (5) | 191.3 | -0.71 | 6.73 | -2.75 | 2.15 | 1.9 | 0 | 0 | 3.52 | -2.05 | 1.12 | 2.62 | 0.00 | 0 | 913 | 0.88 |
| 2017 (4) | 192.66 | 9.31 | 6.92 | 9.32 | 2.11 | 4.46 | 0 | 0 | 3.59 | 0.01 | 1.10 | -4.44 | 0.00 | 0 | 905 | 1.57 |
| 2016 (3) | 176.25 | -4.08 | 6.33 | 2.26 | 2.02 | 21.69 | 0 | 0 | 3.59 | 6.61 | 1.15 | 26.86 | 0.00 | 0 | 891 | 2.77 |
| 2015 (2) | 183.75 | -27.73 | 6.19 | -34.15 | 1.66 | 0.61 | 0 | 0 | 3.37 | -8.89 | 0.90 | 39.2 | 0.00 | 0 | 867 | -0.34 |
| 2014 (1) | 254.24 | 6.61 | 9.4 | 12.44 | 1.65 | 15.38 | 0 | 0 | 3.70 | 0 | 0.65 | 0 | 0.00 | 0 | 870 | 9.02 |
