- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 17Q4 (20) | 216.23 | -1.51 | -2.5 | 2.79 | 5.28 | -1.41 | 9.42 | 16.44 | 7.78 | 9.44 | -5.6 | -8.26 | 1.29 | 6.9 | 1.12 | 4.36 | 18.23 | 10.55 | 4.37 | -4.15 | -5.91 | 24353 | 0.0 | 0.0 |
| 17Q3 (19) | 219.55 | 7.49 | 0.0 | 2.65 | 9.96 | 5.16 | 8.09 | 14.1 | 2.41 | 10.0 | 7.18 | -2.53 | 1.21 | 2.3 | 5.16 | 3.68 | 6.15 | 2.41 | 4.55 | -0.29 | -2.53 | 24353 | 0.0 | 1.29 |
| 17Q2 (18) | 204.25 | 4.47 | -5.79 | 2.41 | -2.82 | -2.43 | 7.09 | -11.82 | -22.34 | 9.33 | -3.32 | -12.64 | 1.18 | -6.98 | 3.57 | 3.47 | -15.59 | -17.57 | 4.57 | -7.45 | -7.27 | 24353 | 0.0 | 1.29 |
| 17Q1 (17) | 195.52 | -11.84 | 1.31 | 2.48 | -12.37 | 2.06 | 8.04 | -8.01 | -12.51 | 9.65 | -6.22 | 5.01 | 1.27 | -0.6 | 0.74 | 4.11 | 4.35 | -13.65 | 4.94 | 6.38 | 3.65 | 24353 | 0.0 | 1.29 |
| 16Q4 (16) | 221.78 | 1.02 | 6.8 | 2.83 | 12.3 | 0 | 8.74 | 10.63 | -21.12 | 10.29 | 0.29 | 0 | 1.28 | 11.17 | 0 | 3.94 | 9.52 | -26.14 | 4.64 | -0.72 | 0 | 24353 | 1.29 | 0 |
| 16Q3 (15) | 219.55 | 1.27 | 9.61 | 2.52 | 2.02 | 0 | 7.9 | -13.47 | -1.37 | 10.26 | -3.93 | 0 | 1.15 | 0.75 | 0 | 3.60 | -14.56 | -10.02 | 4.67 | -5.14 | 0 | 24042 | 0.0 | 0 |
| 16Q2 (14) | 216.8 | 12.34 | 2.07 | 2.47 | 1.65 | 0 | 9.13 | -0.65 | -3.08 | 10.68 | 16.21 | 0 | 1.14 | -9.52 | 0 | 4.21 | -11.56 | -5.05 | 4.93 | 3.45 | 0 | 24042 | 0.0 | 0 |
| 16Q1 (13) | 192.99 | -7.06 | -7.24 | 2.43 | 0 | 0 | 9.19 | -17.06 | 12.07 | 9.19 | 0 | 0 | 1.26 | 0 | 0 | 4.76 | -10.76 | 20.82 | 4.76 | 0 | 0 | 24042 | 0 | 0 |
| 15Q4 (12) | 207.65 | 3.67 | -3.11 | 0 | 0 | 0 | 11.08 | 38.33 | 58.97 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.34 | 33.43 | 64.07 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q3 (11) | 200.3 | -5.7 | -7.49 | 0 | 0 | 0 | 8.01 | -14.97 | 12.98 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.00 | -9.83 | 22.12 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q2 (10) | 212.4 | 2.09 | -3.14 | 0 | 0 | 0 | 9.42 | 14.88 | 46.5 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.44 | 12.53 | 51.25 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q1 (9) | 208.05 | -2.92 | 15.2 | 0 | 0 | 0 | 8.2 | 17.65 | 46.69 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.94 | 21.19 | 27.34 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q4 (8) | 214.31 | -1.02 | 13.73 | 0 | 0 | 0 | 6.97 | -1.69 | 22.93 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.25 | -0.68 | 8.09 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q3 (7) | 216.52 | -1.26 | 13.41 | 0 | 0 | 0 | 7.09 | 10.26 | 21.61 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.27 | 11.67 | 7.23 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q2 (6) | 219.28 | 21.42 | 24.58 | 0 | 0 | 0 | 6.43 | 15.03 | 8.98 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.93 | -5.26 | -12.52 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q1 (5) | 180.6 | -4.16 | 30.69 | 0 | 0 | 0 | 5.59 | -1.41 | 10.47 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.10 | 2.87 | -15.47 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 13Q4 (4) | 188.44 | -1.3 | 0.0 | 0 | 0 | 0.0 | 5.67 | -2.74 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 3.01 | -1.46 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q3 (3) | 190.92 | 8.46 | 0.0 | 0 | 0 | 0.0 | 5.83 | -1.19 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 3.05 | -8.9 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q2 (2) | 176.02 | 27.38 | 0.0 | 0 | 0 | 0.0 | 5.9 | 16.6 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 3.35 | -8.46 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q1 (1) | 138.19 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 5.06 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 3.66 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
