- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 34.92 | -19.46 | -7.28 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 517 | 0.0 | -9.93 |
| 24Q2 (19) | 43.36 | 29.2 | 20.91 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 517 | 0.0 | -9.93 |
| 24Q1 (18) | 33.56 | -18.64 | 10.8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 517 | 0.0 | -9.93 |
| 23Q4 (17) | 41.25 | 9.53 | -7.47 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 517 | -9.93 | -9.93 |
| 23Q3 (16) | 37.66 | 5.02 | -16.77 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 574 | 0.0 | -0.35 |
| 23Q2 (15) | 35.86 | 18.39 | -18.76 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 574 | 0.0 | -0.35 |
| 23Q1 (14) | 30.29 | -32.05 | -19.8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 574 | 0.0 | -0.35 |
| 22Q4 (13) | 44.58 | -1.48 | 2.32 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 574 | -0.35 | -0.35 |
| 22Q3 (12) | 45.25 | 2.51 | 31.89 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 576 | 0.0 | 2.13 |
| 22Q2 (11) | 44.14 | 16.87 | 11.8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 576 | 0.0 | 2.13 |
| 22Q1 (10) | 37.77 | -13.31 | 22.79 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 576 | 0.0 | 2.13 |
| 21Q4 (9) | 43.57 | 26.99 | -1.76 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 576 | 2.13 | 2.13 |
| 21Q3 (8) | 34.31 | -13.1 | 4.57 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 564 | 0.0 | 18.24 |
| 21Q2 (7) | 39.48 | 28.35 | -22.1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 564 | 0.0 | 18.24 |
| 21Q1 (6) | 30.76 | -30.64 | 32.36 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 564 | 0.0 | 3.68 |
| 20Q4 (5) | 44.35 | 35.17 | 47.2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 564 | 18.24 | 3.68 |
| 20Q3 (4) | 32.81 | -35.26 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 477 | 0.0 | 0.0 |
| 20Q2 (3) | 50.68 | 118.07 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 477 | -12.32 | 0.0 |
| 20Q1 (2) | 23.24 | -22.87 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 544 | 0.0 | 0.0 |
| 19Q4 (1) | 30.13 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 544 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 145.07 | -15.53 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 574 | 0.0 |
| 2022 (9) | 171.74 | 15.95 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 574 | -0.35 |
| 2021 (8) | 148.12 | -1.96 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 576 | 2.13 |
| 2020 (7) | 151.08 | 40.4 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 564 | 18.24 |
| 2019 (6) | 107.61 | -25.71 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 477 | -12.32 |
| 2018 (5) | 144.85 | 30.35 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 544 | 6.67 |
| 2017 (4) | 111.12 | -10.76 | 0.35 | 118.75 | 4.17 | 18.8 | 0 | 0 | 0.31 | 145.13 | 3.75 | 33.13 | 0.00 | 0 | 510 | -18.66 |
| 2016 (3) | 124.52 | 4.9 | 0.16 | 433.33 | 3.51 | 2.03 | 0 | 0 | 0.13 | 408.41 | 2.82 | -2.73 | 0.00 | 0 | 627 | -10.3 |
| 2015 (2) | 118.7 | 4.3 | 0.03 | 0 | 3.44 | -19.63 | 0 | 0 | 0.03 | 0 | 2.90 | -22.94 | 0.00 | 0 | 699 | -1.96 |
| 2014 (1) | 113.81 | -24.87 | 0 | 0 | 4.28 | 4.14 | 0 | 0 | 0.00 | 0 | 3.76 | 0 | 0.00 | 0 | 713 | -2.06 |
