玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
EPS QoQ YoY營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
22Q1 (20)0.97-53.37203.1239.24-2.730.026.46-44.26187.115.62-46.32284.934.15-45.11295.242.46-55.68167.391.60-50.62105.130.32-17.95-25.5813.14-22.4859.4783.40-0.77-18.31115.004.07-26.23-15.00-42.8373.160.00-100.00
21Q4 (19)2.08123.6640.5440.331.3832.7511.5999.83188.3110.4798.67229.257.56102.1476.645.55115.9529.673.24103.7735.560.3911.43-18.7516.9536.3682.6584.05-8.23-19.13110.500.36-12.43-10.50-3.9759.913.1400
21Q3 (18)0.9332.86-13.8939.7829.8324.475.8051.0416.75.2772.7930.123.7475.5930.312.5731.12-18.931.5924.22-13.590.35-23.91-32.6912.4331.8127.3691.59-10.71-17.87110.10-12.84-10.69-10.1061.6254.930.00-100.00
21Q2 (17)0.70118.75-52.3830.641.52-4.253.8470.67-32.043.05108.9-33.112.13102.86-53.391.96113.04-55.251.2864.1-45.530.466.986.989.4314.44-18.35102.580.48-11.52126.32-18.971.6-26.3252.91-8.1910.78015.91
21Q1 (16)0.32-78.38140.5130.18-0.665.972.25-44.03203.211.46-54.09143.321.05-75.47141.50.92-78.5139.150.78-67.36227.870.43-10.427.58.24-11.21108.08102.09-1.77-21.85155.8823.53139.82-55.88-113.37-259.660.0000
20Q4 (15)1.4837.04444.1930.38-4.9412.894.02-19.11546.673.18-21.48241.964.2849.13472.174.2835.02442.42.3929.893087.50.48-7.699.099.28-4.92101.3103.93-6.81-24.55126.192.36210.62-26.19-16.85-144.110.0000
20Q3 (14)1.08-26.53930.7731.96-0.125.24.97-12.04728.334.05-11.18864.152.87-37.2944.123.17-27.63956.761.84-21.7581.480.5220.9323.819.76-15.583.46111.52-3.81-30.66123.28-0.84209.58-22.417.85-110.870.00-100.0-100.0
20Q2 (13)1.47286.08372.2232.0012.3613.235.65359.171230.04.56235.31356.184.57280.63431.164.38286.38388.162.35485.251907.690.437.50.011.55191.67152.74115.94-11.25-25.77124.3291.27339.28-24.32-169.5-133.939.300-22.05
20Q1 (12)-0.79-83.72-593.7528.485.83-1.93-2.18-142.22-350.57-3.37-50.45-865.91-2.53-120.0-732.5-2.35-88.0-646.51-0.61-662.5-207.020.40-9.09-20.03.96-14.1-37.54130.64-5.16-14.2865.0060.0-67.535.00-41.05135.00.000-100.0
19Q4 (11)-0.43-230.77-181.1326.91-11.42-10.54-0.90-250.0-136.44-2.24-322.64-207.18-1.15-238.24-187.12-1.25-237.84-185.03-0.08-129.63-107.690.444.76-32.314.61-13.3562.32137.75-14.3576.4240.62136.11-65.7959.38-71.21416.670.00-100.0-100.0
19Q3 (10)-0.1375.93-165.030.387.51.950.60220.0-4.76-0.5370.22-289.29-0.3475.36-165.38-0.3775.66-164.910.27307.69-50.00.42-2.33-35.385.3216.41406.67160.822.96145.41-112.50-497.5-147.37206.25187.66265.011.91-0.17-0.33
19Q2 (9)-0.54-437.5-268.7528.26-2.69-2.25-0.50-157.47-139.37-1.78-504.55-283.51-1.38-445.0-270.37-1.52-453.49-265.22-0.13-122.81-117.110.43-14.0-32.814.57-27.92153.89156.202.49121.428.30-85.85-78.471.70171.7331.0311.93-4.863.47
19Q1 (8)0.16-69.81112.0329.04-3.4633.760.87-64.78119.420.44-78.95108.760.40-69.7111.830.43-70.75111.230.57-45.19132.390.50-23.08-15.256.34123.24252.77152.4195.279.77200.0068.42123.7-100.00-433.33-1043.7512.5410.784.15
18Q4 (7)0.53165.0133.5430.080.945.582.47292.060.412.09646.4310.581.32153.85134.551.47157.89134.431.0492.59150.980.650.014.042.84170.484.4178.0819.15-20.68118.75-50.0-8.65-18.7585.037.511.32-5.27-0.26
18Q3 (6)0.20-37.50.029.803.080.470.63-50.39-24.10.28-71.13-20.00.52-35.8-3.70.57-38.047.550.54-28.9535.00.651.5625.01.05-41.67-7.0865.53-7.12-29.7237.5081.25-1.04-125.00-302.7810.7111.953.64-8.36
18Q2 (5)0.32124.06-52.2428.9133.16-4.961.27128.35-45.960.97119.32-52.220.81123.96-54.750.92124.02-45.560.76143.18-30.280.648.4710.341.80143.37-32.3370.55-16.78-10.9131.0346.5613.43-31.03-392.89-100.011.53-4.24-8.13
18Q1 (4)-1.3315.820.021.71-23.80.0-4.48-282.110.0-5.02-365.610.0-3.3811.520.0-3.8310.30.0-1.7613.730.00.593.510.0-4.15-252.570.084.78-13.880.089.40-31.230.010.60135.320.012.046.080.0
17Q4 (3)-1.58-890.00.028.49-3.940.02.46196.390.01.89440.00.0-3.82-807.410.0-4.27-905.660.0-2.04-610.00.00.579.620.02.72140.710.098.445.60.0130.00-45.830.0-30.0078.570.011.35-12.960.0
17Q3 (2)0.20-70.150.029.66-2.50.00.83-64.680.00.35-82.760.00.54-69.830.00.53-68.640.00.40-63.30.00.52-10.340.01.13-57.520.093.2217.730.0240.00107.760.0-140.00-802.220.013.043.90.0
17Q2 (1)0.670.00.030.420.00.02.350.00.02.030.00.01.790.00.01.690.00.01.090.00.00.580.00.02.660.00.079.180.00.0115.520.00.0-15.520.00.012.550.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
EPS YoY營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2021 (10)4.0224.0734.7612.975.6774.465.655.04.85116.523.4745.1911.0016.536.9020.631.64-8.3811.5332.0784.05-19.13116.82-19.44-16.8200.15-63.512.110
2020 (9)3.24030.777.43.2516150.05.388.322.2402.3909.4405.72741.181.79-15.968.7367.56103.93-24.55145.020-44.5900.41-32.490.000
2019 (8)-0.95028.653.730.0204.971557.53-1.020-0.620-2.7100.6883.782.13-8.195.211235.9137.7576.42-2.500101.678.160.60-30.8611.901.62
2018 (7)-0.29027.62-7.63-0.0200.30-0.83-0.410-0.180-0.8000.37-70.872.320.870.39-85.1178.08-20.684.00-96.8794.0000.8731.8511.71-5.41
2017 (6)0.37-92.6429.90-3.32.45-44.060.30-10.071.91-53.190.24-91.610.95-91.931.27-83.022.30-3.362.62-45.0798.4492.87127.6319.03-28.0700.66012.384.65
2016 (5)5.0388.3930.925.824.3854.770.343.074.0863.22.8688.1611.7765.777.4884.242.385.314.7750.9551.04-48.97107.23-4.83-7.2300.00011.83-2.07
2015 (4)2.67-1.8429.220.622.837.60.3313.192.505.041.520.07.10-7.794.06-7.732.26-9.963.167.12100.02-11.09112.671.92-13.0100.00012.083.6
2014 (3)2.72-68.7429.045.412.63-8.680.2912.152.38-12.181.52-7.887.70-16.214.40-15.712.51-9.062.95-9.23112.5027.15110.553.98-10.5500.00011.667.96
2013 (2)8.7081.6327.559.52.8837.140.26-16.782.7150.561.6587.59.1986.415.2257.232.760.363.2529.4888.48-22.85106.32-8.8-6.3200.00010.809.31
2012 (1)4.79025.1602.1000.3101.8000.8804.9303.3202.7502.510114.690116.580-16.5800.0009.880

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