- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 17Q4 (20) | 39.08 | 2.82 | 30.05 | 0.86 | 2.38 | 72.0 | 0.64 | 0.0 | 16.36 | 0.36 | 33.33 | 63.64 | 2.20 | -0.42 | 32.26 | 1.64 | -2.74 | -10.52 | 0.92 | 29.68 | 25.83 | 1456 | 0.0 | 0.0 |
| 17Q3 (19) | 38.01 | 19.53 | 75.4 | 0.84 | 20.0 | 104.88 | 0.64 | 3.23 | 113.33 | 0.27 | 12.5 | -28.95 | 2.21 | 0.39 | 16.8 | 1.68 | -13.64 | 21.62 | 0.71 | -5.88 | -59.49 | 1456 | 0.0 | 0.0 |
| 17Q2 (18) | 31.8 | -6.96 | -31.23 | 0.7 | 22.81 | 75.0 | 0.62 | 1.64 | -12.68 | 0.24 | 33.33 | -52.94 | 2.20 | 32.0 | 154.47 | 1.95 | 9.25 | 26.98 | 0.75 | 43.31 | -31.57 | 1456 | 0.0 | 0.0 |
| 17Q1 (17) | 34.18 | 13.74 | -30.0 | 0.57 | 14.0 | 0 | 0.61 | 10.91 | -17.57 | 0.18 | -18.18 | 0 | 1.67 | 0.23 | 0 | 1.78 | -2.49 | 17.76 | 0.53 | -28.07 | 0 | 1456 | 0.0 | 0 |
| 16Q4 (16) | 30.05 | 38.67 | -32.03 | 0.5 | 21.95 | 0 | 0.55 | 83.33 | -21.43 | 0.22 | -42.11 | 0 | 1.66 | -12.06 | 0 | 1.83 | 32.21 | 15.6 | 0.73 | -58.25 | 0 | 1456 | 0.0 | 0 |
| 16Q3 (15) | 21.67 | -53.14 | -49.62 | 0.41 | 2.5 | 0 | 0.3 | -57.75 | -55.88 | 0.38 | -25.49 | 0 | 1.89 | 118.72 | 0 | 1.38 | -9.84 | -12.44 | 1.75 | 58.99 | 0 | 1456 | 0.0 | 0 |
| 16Q2 (14) | 46.24 | -5.3 | 17.0 | 0.4 | 0 | 0 | 0.71 | -4.05 | 54.35 | 0.51 | 0 | 0 | 0.87 | 0 | 0 | 1.54 | 1.32 | 31.92 | 1.10 | 0 | 0 | 1456 | 0 | 0 |
| 16Q1 (13) | 48.83 | 10.45 | 58.9 | 0 | 0 | 0 | 0.74 | 5.71 | 45.1 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.52 | -4.29 | -8.69 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q4 (12) | 44.21 | 2.79 | 10.41 | 0 | 0 | 0 | 0.7 | 2.94 | 32.08 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.58 | 0.15 | 19.62 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q3 (11) | 43.01 | 8.83 | 48.06 | 0 | 0 | 0 | 0.68 | 47.83 | 7.94 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.58 | 35.83 | -27.1 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q2 (10) | 39.52 | 28.6 | -9.59 | 0 | 0 | 0 | 0.46 | -9.8 | -22.03 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.16 | -29.87 | -13.77 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q1 (9) | 30.73 | -23.25 | -28.32 | 0 | 0 | 0 | 0.51 | -3.77 | 6.25 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.66 | 25.38 | 48.22 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q4 (8) | 40.04 | 37.83 | -7.21 | 0 | 0 | 0 | 0.53 | -15.87 | 8.16 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.32 | -38.96 | 16.56 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q3 (7) | 29.05 | -33.54 | -29.09 | 0 | 0 | 0 | 0.63 | 6.78 | 46.51 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.17 | 60.67 | 106.63 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q2 (6) | 43.71 | 1.96 | 13.68 | 0 | 0 | 0 | 0.59 | 22.92 | 40.48 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.35 | 20.55 | 23.57 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q1 (5) | 42.87 | -0.65 | 50.95 | 0 | 0 | 0 | 0.48 | -2.04 | 54.84 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.12 | -1.4 | 2.58 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 13Q4 (4) | 43.15 | 5.32 | 0.0 | 0 | 0 | 0.0 | 0.49 | 13.95 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 1.14 | 8.2 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q3 (3) | 40.97 | 6.55 | 0.0 | 0 | 0 | 0.0 | 0.43 | 2.38 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 1.05 | -3.92 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q2 (2) | 38.45 | 35.39 | 0.0 | 0 | 0 | 0.0 | 0.42 | 35.48 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 1.09 | 0.07 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q1 (1) | 28.4 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1.09 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
