- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 17Q4 (20) | 14.09 | -20.62 | -16.92 | 0.4 | -4.76 | 0.0 | 0.55 | 1.85 | 0.0 | 0.18 | 0.0 | -14.29 | 2.84 | 19.98 | 20.37 | 3.90 | 28.31 | 20.37 | 1.28 | 25.98 | 3.17 | 1026 | 0.0 | 0.0 |
| 17Q3 (19) | 17.75 | -1.5 | 4.66 | 0.42 | 10.53 | 35.48 | 0.54 | 10.2 | 25.58 | 0.18 | -5.26 | 12.5 | 2.37 | 12.21 | 29.45 | 3.04 | 11.88 | 19.99 | 1.01 | -3.82 | 7.49 | 1026 | 0.0 | 0.0 |
| 17Q2 (18) | 18.02 | 39.04 | -40.59 | 0.38 | 80.95 | 0 | 0.49 | -3.92 | -20.97 | 0.19 | 11.76 | 0.0 | 2.11 | 30.14 | 0 | 2.72 | -30.9 | 33.02 | 1.05 | -19.62 | 68.31 | 1026 | 0.0 | 0.0 |
| 17Q1 (17) | 12.96 | -23.58 | -58.86 | 0.21 | -47.5 | 0 | 0.51 | -7.27 | -29.17 | 0.17 | -19.05 | 0 | 1.62 | -31.3 | 0 | 3.94 | 21.35 | 72.16 | 1.31 | 5.94 | 0 | 1026 | 0.0 | 0 |
| 16Q4 (16) | 16.96 | 0.0 | -49.99 | 0.4 | 29.03 | 0 | 0.55 | 27.91 | -59.85 | 0.21 | 31.25 | 0 | 2.36 | 29.03 | 0 | 3.24 | 27.91 | -19.73 | 1.24 | 31.25 | 0 | 1026 | 0.0 | 0 |
| 16Q3 (15) | 16.96 | -44.08 | -41.42 | 0.31 | 0 | 0 | 0.43 | -30.65 | -73.12 | 0.16 | -15.79 | 0 | 1.83 | 0 | 0 | 2.54 | 24.03 | -54.13 | 0.94 | 50.6 | 0 | 1026 | 0.0 | 0 |
| 16Q2 (14) | 30.33 | -3.71 | 32.68 | 0 | 0 | 0 | 0.62 | -13.89 | -42.06 | 0.19 | 0 | 0 | 0.00 | 0 | 0 | 2.04 | -10.57 | -56.33 | 0.63 | 0 | 0 | 1026 | 0 | 0 |
| 16Q1 (13) | 31.5 | -7.11 | 64.84 | 0 | 0 | 0 | 0.72 | -47.45 | 56.52 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.29 | -43.42 | -5.04 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q4 (12) | 33.91 | 17.13 | 45.47 | 0 | 0 | 0 | 1.37 | -14.37 | 191.49 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.04 | -26.9 | 100.37 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q3 (11) | 28.95 | 26.64 | 46.88 | 0 | 0 | 0 | 1.6 | 49.53 | 263.64 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.53 | 18.08 | 147.57 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q2 (10) | 22.86 | 19.62 | 0 | 0 | 0 | 0 | 1.07 | 132.61 | 84.48 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.68 | 94.45 | 122.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q1 (9) | 19.11 | -18.02 | -28.05 | 0 | 0 | 0 | 0.46 | -2.13 | -17.86 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.41 | 19.38 | 14.17 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q4 (8) | 23.31 | 18.26 | 0.21 | 0 | 0 | 0 | 0.47 | 6.82 | -7.84 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.02 | -9.68 | -8.04 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q3 (7) | 19.71 | 0 | -0.61 | 0 | 0 | 0 | 0.44 | -24.14 | -2.22 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.23 | 5.88 | -1.63 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q2 (6) | 0 | -100.0 | -100.0 | 0 | 0 | 0 | 0.58 | 3.57 | 23.4 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.11 | 0.0 | -28.09 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q1 (5) | 26.56 | 14.19 | 139.71 | 0 | 0 | 0 | 0.56 | 9.8 | 40.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.11 | -3.84 | -41.6 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 13Q4 (4) | 23.26 | 17.3 | 0.0 | 0 | 0 | 0.0 | 0.51 | 13.33 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 2.19 | -3.38 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q3 (3) | 19.83 | 23.71 | 0.0 | 0 | 0 | 0.0 | 0.45 | -4.26 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 2.27 | -22.6 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q2 (2) | 16.03 | 44.68 | 0.0 | 0 | 0 | 0.0 | 0.47 | 17.5 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 2.93 | -18.78 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q1 (1) | 11.08 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 3.61 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
