- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 22Q2 (20) | 35.88 | -12.32 | -8.38 | 1.09 | -22.14 | -27.33 | 1.72 | 32.31 | 11.69 | 0.02 | 100.0 | 100.0 | 3.04 | -11.21 | -20.69 | 4.79 | 50.89 | 21.9 | 0.06 | 128.09 | 118.28 | 4869 | 0.0 | -17.59 |
| 22Q1 (19) | 40.92 | -1.59 | 14.88 | 1.4 | -6.04 | 10.24 | 1.3 | -19.25 | -8.45 | 0.01 | 0.0 | 0.0 | 3.42 | -4.52 | -4.04 | 3.18 | -17.95 | -20.31 | 0.02 | 1.61 | -12.95 | 4869 | 0.0 | -17.59 |
| 21Q4 (18) | 41.58 | 1.0 | 18.39 | 1.49 | -2.61 | -12.35 | 1.61 | 0.0 | 18.38 | 0.01 | -50.0 | 0.0 | 3.58 | -3.57 | -25.97 | 3.87 | -0.99 | -0.01 | 0.02 | -50.49 | -15.54 | 4869 | -17.59 | -17.59 |
| 21Q3 (17) | 41.17 | 5.13 | 22.46 | 1.53 | 2.0 | -6.13 | 1.61 | 4.55 | 37.61 | 0.02 | 100.0 | 0.0 | 3.72 | -2.98 | -23.35 | 3.91 | -0.56 | 12.37 | 0.05 | 90.24 | -18.34 | 5908 | 0.0 | 2.77 |
| 21Q2 (16) | 39.16 | 9.94 | 44.24 | 1.5 | 18.11 | 28.21 | 1.54 | 8.45 | 10.79 | 0.01 | 0.0 | -66.67 | 3.83 | 7.43 | -11.11 | 3.93 | -1.35 | -23.19 | 0.03 | -9.04 | -76.89 | 5908 | 0.0 | 2.77 |
| 21Q1 (15) | 35.62 | 1.42 | 17.33 | 1.27 | -25.29 | -20.13 | 1.42 | 4.41 | -4.7 | 0.01 | 0.0 | -75.0 | 3.57 | -26.34 | -31.92 | 3.99 | 2.95 | -18.77 | 0.03 | -1.4 | -78.69 | 5908 | 0.0 | -13.65 |
| 20Q4 (14) | 35.12 | 4.46 | -1.29 | 1.7 | 4.29 | 9.68 | 1.36 | 16.24 | -19.53 | 0.01 | -50.0 | 112.5 | 4.84 | -0.16 | 11.11 | 3.87 | 11.27 | -18.47 | 0.03 | -52.14 | 112.66 | 5908 | 2.77 | -13.65 |
| 20Q3 (13) | 33.62 | 23.83 | -13.19 | 1.63 | 39.32 | -9.44 | 1.17 | -15.83 | -38.74 | 0.02 | -33.33 | -86.67 | 4.85 | 12.51 | 4.32 | 3.48 | -32.03 | -29.43 | 0.06 | -46.16 | -84.64 | 5749 | 0.0 | -15.97 |
| 20Q2 (12) | 27.15 | -10.57 | -16.02 | 1.17 | -26.42 | -22.52 | 1.39 | -6.71 | 15.83 | 0.03 | -25.0 | -25.0 | 4.31 | -17.72 | -7.73 | 5.12 | 4.32 | 37.93 | 0.11 | -16.13 | -10.69 | 5749 | -15.97 | -15.97 |
| 20Q1 (11) | 30.36 | -14.67 | -0.52 | 1.59 | 2.58 | 14.39 | 1.49 | -11.83 | 29.57 | 0.04 | 150.0 | 33.33 | 5.24 | 20.22 | 14.99 | 4.91 | 3.32 | 30.25 | 0.13 | 158.6 | 34.04 | 6842 | 0.0 | 0.0 |
| 19Q4 (10) | 35.58 | -8.13 | 1.4 | 1.55 | -13.89 | -8.28 | 1.69 | -11.52 | 29.01 | -0.08 | -153.33 | -200.0 | 4.36 | -6.27 | -9.55 | 4.75 | -3.68 | 27.23 | -0.22 | -158.06 | -198.62 | 6842 | 0.0 | 7.88 |
| 19Q3 (9) | 38.73 | 19.8 | 8.24 | 1.8 | 19.21 | 0.56 | 1.91 | 59.17 | 66.09 | 0.15 | 275.0 | 87.5 | 4.65 | -0.49 | -7.1 | 4.93 | 32.86 | 53.44 | 0.39 | 213.03 | 73.22 | 6842 | 0.0 | 7.88 |
| 19Q2 (8) | 32.33 | 5.93 | 2.93 | 1.51 | 8.63 | -7.36 | 1.2 | 4.35 | -2.44 | 0.04 | 33.33 | -42.86 | 4.67 | 2.55 | -10.0 | 3.71 | -1.49 | -5.22 | 0.12 | 25.87 | -44.48 | 6842 | 0.0 | 7.88 |
| 19Q1 (7) | 30.52 | -13.02 | 7.81 | 1.39 | -17.75 | -2.8 | 1.15 | -12.21 | 8.49 | 0.03 | -62.5 | -25.0 | 4.55 | -5.44 | -9.84 | 3.77 | 0.93 | 0.63 | 0.10 | -56.88 | -30.43 | 6842 | 7.88 | 7.88 |
| 18Q4 (6) | 35.09 | -1.93 | 17.95 | 1.69 | -5.59 | 15.75 | 1.31 | 13.91 | -2.96 | 0.08 | 0.0 | -46.67 | 4.82 | -3.73 | -1.86 | 3.73 | 16.15 | -17.73 | 0.23 | 1.97 | -54.78 | 6342 | 0.0 | 10.31 |
| 18Q3 (5) | 35.78 | 13.91 | 20.07 | 1.79 | 9.82 | 2.29 | 1.15 | -6.5 | -3.36 | 0.08 | 14.29 | -20.0 | 5.00 | -3.6 | -14.81 | 3.21 | -17.92 | -19.51 | 0.22 | 0.33 | -33.37 | 6342 | 0.0 | 10.31 |
| 18Q2 (4) | 31.41 | 10.95 | 0.0 | 1.63 | 13.99 | 0.0 | 1.23 | 16.04 | 0.0 | 0.07 | 75.0 | 0.0 | 5.19 | 2.74 | 0.0 | 3.92 | 4.59 | 0.0 | 0.22 | 57.73 | 0.0 | 6342 | 0.0 | 0.0 |
| 18Q1 (3) | 28.31 | -4.84 | 0.0 | 1.43 | -2.05 | 0.0 | 1.06 | -21.48 | 0.0 | 0.04 | -73.33 | 0.0 | 5.05 | 2.93 | 0.0 | 3.74 | -17.49 | 0.0 | 0.14 | -71.98 | 0.0 | 6342 | 10.31 | 0.0 |
| 17Q4 (2) | 29.75 | -0.17 | 0.0 | 1.46 | -16.57 | 0.0 | 1.35 | 13.45 | 0.0 | 0.15 | 50.0 | 0.0 | 4.91 | -16.43 | 0.0 | 4.54 | 13.64 | 0.0 | 0.50 | 50.25 | 0.0 | 5749 | 0.0 | 0.0 |
| 17Q3 (1) | 29.8 | 0.0 | 0.0 | 1.75 | 0.0 | 0.0 | 1.19 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 5.87 | 0.0 | 0.0 | 3.99 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 5749 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021 (10) | 157.53 | 24.79 | 5.79 | -4.77 | 6.18 | 14.23 | 0.05 | -50.0 | 3.68 | -23.69 | 3.92 | -8.46 | 0.03 | -59.93 | 5908 | 2.77 |
| 2020 (9) | 126.24 | -7.97 | 6.08 | -2.56 | 5.41 | -9.08 | 0.1 | -28.57 | 4.82 | 5.87 | 4.29 | -1.2 | 0.08 | -22.39 | 5749 | -15.97 |
| 2019 (8) | 137.17 | 5.05 | 6.24 | -4.59 | 5.95 | 25.26 | 0.14 | -48.15 | 4.55 | -9.17 | 4.34 | 19.25 | 0.10 | -50.64 | 6842 | 0.0 |
| 2018 (7) | 130.58 | 12.12 | 6.54 | -1.51 | 4.75 | 2.81 | 0.27 | -63.01 | 5.01 | -12.16 | 3.64 | -8.3 | 0.21 | -67.01 | 6842 | 7.88 |
| 2017 (6) | 116.46 | -1.24 | 6.64 | 7.1 | 4.62 | -5.13 | 0.73 | -37.07 | 5.70 | 8.44 | 3.97 | -3.94 | 0.63 | -36.28 | 6342 | 10.31 |
| 2016 (5) | 117.92 | 5.76 | 6.2 | -25.03 | 4.87 | 31.98 | 1.16 | -71.71 | 5.26 | -29.11 | 4.13 | 24.79 | 0.98 | -73.25 | 5749 | -13.25 |
| 2015 (4) | 111.5 | 3.67 | 8.27 | 9.25 | 3.69 | -8.21 | 4.1 | 51.29 | 7.42 | 5.38 | 3.31 | -11.46 | 3.68 | 45.93 | 6627 | 0.15 |
| 2014 (3) | 107.55 | 6.05 | 7.57 | 8.14 | 4.02 | -4.29 | 2.71 | 80.67 | 7.04 | 1.97 | 3.74 | -9.75 | 2.52 | 70.35 | 6617 | 6.74 |
| 2013 (2) | 101.41 | 0 | 7.0 | 0 | 4.2 | 0 | 1.5 | 0 | 6.90 | 0 | 4.14 | 0 | 1.48 | 0 | 6199 | 0 |
