- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18Q2 (20) | 52.43 | 0 | 133.75 | 2.67 | 0 | 15.09 | 4.13 | 0 | 44.41 | 0 | 0 | 0 | 5.09 | 116.88 | -50.77 | 7.88 | -13.24 | -38.22 | 0.00 | 0 | 0 | 673 | 0 | -5.21 |
| 18Q1 (19) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 2.35 | 0.0 | -73.84 | 9.08 | 0.0 | -43.03 | 0.00 | 0 | 0 | 0 | -100.0 | 0 |
| 17Q4 (18) | 38.33 | 0 | 166.74 | 0.9 | 0 | -30.23 | 3.48 | 0 | 51.97 | 0 | 0 | 0 | 2.35 | -77.3 | -73.84 | 9.08 | -28.8 | -43.03 | 0.00 | 0 | 0 | 710 | 0 | 0.0 |
| 17Q3 (17) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 10.34 | 0.0 | -49.02 | 12.75 | 0.0 | -57.18 | 0.00 | 0 | 0 | 0 | -100.0 | 0 |
| 17Q2 (16) | 22.43 | 0 | 195.52 | 2.32 | 0 | 50.65 | 2.86 | 0 | 26.55 | 0 | 0 | 0 | 10.34 | 15.22 | -49.02 | 12.75 | -19.99 | -57.18 | 0.00 | 0 | 0 | 710 | 0 | -36.38 |
| 17Q1 (15) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 8.98 | 0.0 | -54.33 | 15.94 | 0.0 | -30.99 | 0.00 | 0 | 0 | 0 | -100.0 | 0 |
| 16Q4 (14) | 14.37 | 0 | 37.12 | 1.29 | 0 | -37.38 | 2.29 | 0 | -5.37 | 0 | 0 | 0 | 8.98 | -55.76 | -54.33 | 15.94 | -46.48 | -30.99 | 0.00 | 0 | 0 | 710 | 0 | -36.38 |
| 16Q3 (13) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 20.29 | 0.0 | 7.28 | 29.78 | 0.0 | 33.91 | 0.00 | 0 | 0 | 0 | -100.0 | 0 |
| 16Q2 (12) | 7.59 | 0 | -54.14 | 1.54 | 0 | -50.8 | 2.26 | 0 | -38.59 | 0 | 0 | 0 | 20.29 | 3.22 | 7.28 | 29.78 | 28.95 | 33.91 | 0.00 | 0 | 0 | 1116 | 0 | 57.4 |
| 16Q1 (11) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 19.66 | 0.0 | 20.93 | 23.09 | 0.0 | 59.39 | 0.00 | 0 | 0 | 0 | -100.0 | 0 |
| 15Q4 (10) | 10.48 | 0 | 23.44 | 2.06 | 0 | 49.28 | 2.42 | 0 | 96.75 | 0 | 0 | 0 | 19.66 | 3.93 | 20.93 | 23.09 | 3.85 | 59.39 | 0.00 | 0 | 0 | 1116 | 0 | 57.4 |
| 15Q3 (9) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 18.91 | 0.0 | 25.99 | 22.24 | 0.0 | 26.7 | 0.00 | 0 | 0 | 0 | -100.0 | 0 |
| 15Q2 (8) | 16.55 | 0 | 82.67 | 3.13 | 0 | 130.15 | 3.68 | 0 | 131.45 | 0 | 0 | 0 | 18.91 | 16.35 | 25.99 | 22.24 | 53.48 | 26.7 | 0.00 | 0 | 0 | 709 | 0 | 0.0 |
| 15Q1 (7) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 16.25 | 0.0 | 0 | 14.49 | 0.0 | 0 | 0.00 | 0 | 0 | 0 | -100.0 | 0 |
| 14Q4 (6) | 8.49 | 0 | 0 | 1.38 | 0 | 0 | 1.23 | 0 | 0 | 0 | 0 | 0 | 16.25 | 8.28 | 0 | 14.49 | -17.45 | 0 | 0.00 | 0 | 0 | 709 | 0 | 0 |
| 14Q3 (5) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 15.01 | 0.0 | 0 | 17.55 | 0.0 | 0 | 0.00 | 0 | 0 | 0 | -100.0 | 0 |
| 14Q2 (4) | 9.06 | 0 | 0.0 | 1.36 | 0 | 0.0 | 1.59 | 0 | 0.0 | 0 | 0 | 0.0 | 15.01 | 0 | 0.0 | 17.55 | 0 | 0.0 | 0.00 | 0 | 0.0 | 709 | 0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
