- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18Q2 (20) | 83.51 | 0 | -6.53 | 1.91 | 0 | 63.25 | 4.02 | 0 | 15.85 | 5.07 | 0 | 43.63 | 2.29 | 11.38 | 74.64 | 4.81 | -11.28 | 23.94 | 6.07 | -15.21 | 53.65 | 3565 | 0 | -4.88 |
| 18Q1 (19) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 2.05 | 0.0 | 68.26 | 5.43 | 0.0 | -40.31 | 7.16 | 0.0 | -16.01 | 0 | -100.0 | 0 |
| 17Q4 (18) | 93.99 | 0 | 66.24 | 1.93 | 0 | 179.71 | 5.1 | 0 | -0.78 | 6.73 | 0 | 39.63 | 2.05 | 56.8 | 68.26 | 5.43 | 39.7 | -40.31 | 7.16 | 81.22 | -16.01 | 3748 | 0 | 0.0 |
| 17Q3 (17) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 1.31 | 0.0 | 50.28 | 3.88 | 0.0 | -2.59 | 3.95 | 0.0 | 77.95 | 0 | -100.0 | 0 |
| 17Q2 (16) | 89.34 | 0 | 6.65 | 1.17 | 0 | 60.27 | 3.47 | 0 | 3.89 | 3.53 | 0 | 89.78 | 1.31 | 7.31 | 50.28 | 3.88 | -57.28 | -2.59 | 3.95 | -53.65 | 77.95 | 3748 | 0 | 0.0 |
| 17Q1 (15) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 1.22 | 0.0 | -7.12 | 9.09 | 0.0 | 111.09 | 8.52 | 0.0 | 228.99 | 0 | -100.0 | 0 |
| 16Q4 (14) | 56.54 | 0 | -31.22 | 0.69 | 0 | -36.11 | 5.14 | 0 | 45.2 | 4.82 | 0 | 126.29 | 1.22 | 40.04 | -7.12 | 9.09 | 128.01 | 111.09 | 8.52 | 283.94 | 228.99 | 3748 | 0 | 0.0 |
| 16Q3 (13) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0.87 | 0.0 | 54.15 | 3.99 | 0.0 | -20.92 | 2.22 | 0.0 | 6.86 | 0 | -100.0 | 0 |
| 16Q2 (12) | 83.77 | 0 | 27.99 | 0.73 | 0 | 97.3 | 3.34 | 0 | 1.21 | 1.86 | 0 | 36.76 | 0.87 | -33.67 | 54.15 | 3.99 | -7.42 | -20.92 | 2.22 | -14.31 | 6.86 | 3748 | 0 | 2.94 |
| 16Q1 (11) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 1.31 | 0.0 | -3.03 | 4.31 | 0.0 | -21.92 | 2.59 | 0.0 | -13.15 | 0 | -100.0 | 0 |
| 15Q4 (10) | 82.2 | 0 | 12.49 | 1.08 | 0 | 9.09 | 3.54 | 0 | -12.16 | 2.13 | 0 | -2.29 | 1.31 | 132.41 | -3.03 | 4.31 | -14.59 | -21.92 | 2.59 | 24.7 | -13.15 | 3748 | 0 | 2.94 |
| 15Q3 (9) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0.57 | 0.0 | -15.33 | 5.04 | 0.0 | 18.98 | 2.08 | 0.0 | -5.86 | 0 | -100.0 | 0 |
| 15Q2 (8) | 65.45 | 0 | -10.82 | 0.37 | 0 | -24.49 | 3.3 | 0 | 6.11 | 1.36 | 0 | -16.05 | 0.57 | -58.28 | -15.33 | 5.04 | -8.58 | 18.98 | 2.08 | -30.35 | -5.86 | 3641 | 0 | 11.38 |
| 15Q1 (7) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 1.35 | 0.0 | 0 | 5.52 | 0.0 | 0 | 2.98 | 0.0 | 0 | 0 | -100.0 | 0 |
| 14Q4 (6) | 73.07 | 0 | 0 | 0.99 | 0 | 0 | 4.03 | 0 | 0 | 2.18 | 0 | 0 | 1.35 | 102.93 | 0 | 5.52 | 30.15 | 0 | 2.98 | 35.16 | 0 | 3641 | 0 | 0 |
| 14Q3 (5) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0.67 | 0.0 | 0 | 4.24 | 0.0 | 0 | 2.21 | 0.0 | 0 | 0 | -100.0 | 0 |
| 14Q2 (4) | 73.39 | 0 | 0.0 | 0.49 | 0 | 0.0 | 3.11 | 0 | 0.0 | 1.62 | 0 | 0.0 | 0.67 | 0 | 0.0 | 4.24 | 0 | 0.0 | 2.21 | 0 | 0.0 | 3269 | 0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
