玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)14.4741.314.030-100.0-100.00-100.0-100.00-100.0-100.00.00-100.0-100.00.00-100.0-100.00.00-100.0-100.0000
24Q2 (19)10.24-17.29-5.971.0428.4-4.591.197.21-13.770.190.0-13.6410.1655.231.4711.6229.61-8.291.8620.9-8.15000
24Q1 (18)12.3818.3620.190.81-10.0-24.31.1118.09-11.90.19-13.640.06.54-23.96-37.028.97-0.23-26.711.53-27.03-16.8000
23Q4 (17)10.46-24.8-18.850.9-12.62-41.560.94-24.19-32.860.224.76-26.678.6016.2-27.988.990.81-17.262.1039.32-9.63000
23Q3 (16)13.9127.73-12.241.03-5.5-30.411.24-10.14-11.430.21-4.5523.537.40-26.02-20.78.91-29.650.921.51-25.2740.76000
23Q2 (15)10.895.73-30.861.091.87-18.051.389.525.340.2215.7929.4110.01-3.6518.5312.673.5952.362.029.5287.17000
23Q1 (14)10.3-20.09-38.691.07-30.52-30.071.26-10.02.440.19-36.6735.7110.39-13.0514.0712.2312.6367.091.84-20.74121.36000
22Q4 (13)12.89-18.68-31.291.544.05-21.031.40.066.670.376.47114.2911.9527.9514.9410.8622.96142.572.33116.99211.87000
22Q3 (12)15.850.63-3.181.4811.28-10.841.46.87-2.10.170.013.339.3410.58-7.928.836.21.111.07-0.6317.05000
22Q2 (11)15.75-6.254.931.33-13.07-8.91.316.53.150.1721.4321.438.44-7.28-13.188.3213.6-1.71.0829.5215.72000
22Q1 (10)16.8-10.453.451.53-21.54-4.381.2346.43-6.110.140.00.09.11-12.38-7.567.3263.51-9.240.8311.67-3.33000
21Q4 (9)18.7614.6-20.01.9517.47-38.10.84-41.26-46.150.14-6.67-12.510.392.5-22.624.48-48.74-32.690.75-18.569.38000
21Q3 (8)16.379.06-56.251.6613.7-61.841.4312.6-12.80.157.1415.3810.144.25-12.778.743.2499.320.92-1.76163.76000
21Q2 (7)15.01-7.5715.461.46-8.7501.27-3.0500.140.009.73-1.2708.464.8900.938.190000
21Q1 (6)16.24-30.7534.11.6-49.2101.31-16.0300.14-12.509.85-26.6608.0721.2600.8626.350000
20Q4 (5)23.45-37.3344.663.15-27.5901.56-4.8800.1623.08013.4315.5506.6551.7900.6896.40000
20Q3 (4)37.42187.850.04.3500.01.6400.00.1300.011.6200.04.3800.00.3500.0000.0
20Q2 (3)13.07.350.0000.0000.0000.00.0000.00.0000.00.0000.0000.0
20Q1 (2)12.11-25.290.0000.0000.0000.00.0000.00.0000.00.0000.0000.0
19Q4 (1)16.210.00.000.00.000.00.000.00.00.000.00.00.000.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)45.55-25.684.09-30.324.82-9.740.858.978.98-6.2510.5821.451.8746.6300
2022 (9)61.29-7.675.87-12.135.3410.10.7836.849.58-4.838.7119.251.2748.2100
2021 (8)66.38-22.86.68-33.44.85-14.610.57-1.7210.06-13.727.3110.610.8627.3100
2020 (7)85.9923.7410.0372.635.681.790.58-19.4411.6639.516.61-17.740.67-34.900
2019 (6)69.49-6.325.8105.5800.7208.3608.0301.04000
2018 (5)74.182.190000000.0000.0000.00000
2017 (4)72.592.110000000.0000.0000.00000
2016 (3)71.093.150000000.0000.0000.00087120.0
2015 (2)68.92-4.090000000.0000.0000.00087120.0
2014 (1)71.86-0.730000000.0000.0000.00087120.0

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