- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 14.47 | 41.31 | 4.03 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0.00 | -100.0 | -100.0 | 0.00 | -100.0 | -100.0 | 0.00 | -100.0 | -100.0 | 0 | 0 | 0 |
24Q2 (19) | 10.24 | -17.29 | -5.97 | 1.04 | 28.4 | -4.59 | 1.19 | 7.21 | -13.77 | 0.19 | 0.0 | -13.64 | 10.16 | 55.23 | 1.47 | 11.62 | 29.61 | -8.29 | 1.86 | 20.9 | -8.15 | 0 | 0 | 0 |
24Q1 (18) | 12.38 | 18.36 | 20.19 | 0.81 | -10.0 | -24.3 | 1.11 | 18.09 | -11.9 | 0.19 | -13.64 | 0.0 | 6.54 | -23.96 | -37.02 | 8.97 | -0.23 | -26.71 | 1.53 | -27.03 | -16.8 | 0 | 0 | 0 |
23Q4 (17) | 10.46 | -24.8 | -18.85 | 0.9 | -12.62 | -41.56 | 0.94 | -24.19 | -32.86 | 0.22 | 4.76 | -26.67 | 8.60 | 16.2 | -27.98 | 8.99 | 0.81 | -17.26 | 2.10 | 39.32 | -9.63 | 0 | 0 | 0 |
23Q3 (16) | 13.91 | 27.73 | -12.24 | 1.03 | -5.5 | -30.41 | 1.24 | -10.14 | -11.43 | 0.21 | -4.55 | 23.53 | 7.40 | -26.02 | -20.7 | 8.91 | -29.65 | 0.92 | 1.51 | -25.27 | 40.76 | 0 | 0 | 0 |
23Q2 (15) | 10.89 | 5.73 | -30.86 | 1.09 | 1.87 | -18.05 | 1.38 | 9.52 | 5.34 | 0.22 | 15.79 | 29.41 | 10.01 | -3.65 | 18.53 | 12.67 | 3.59 | 52.36 | 2.02 | 9.52 | 87.17 | 0 | 0 | 0 |
23Q1 (14) | 10.3 | -20.09 | -38.69 | 1.07 | -30.52 | -30.07 | 1.26 | -10.0 | 2.44 | 0.19 | -36.67 | 35.71 | 10.39 | -13.05 | 14.07 | 12.23 | 12.63 | 67.09 | 1.84 | -20.74 | 121.36 | 0 | 0 | 0 |
22Q4 (13) | 12.89 | -18.68 | -31.29 | 1.54 | 4.05 | -21.03 | 1.4 | 0.0 | 66.67 | 0.3 | 76.47 | 114.29 | 11.95 | 27.95 | 14.94 | 10.86 | 22.96 | 142.57 | 2.33 | 116.99 | 211.87 | 0 | 0 | 0 |
22Q3 (12) | 15.85 | 0.63 | -3.18 | 1.48 | 11.28 | -10.84 | 1.4 | 6.87 | -2.1 | 0.17 | 0.0 | 13.33 | 9.34 | 10.58 | -7.92 | 8.83 | 6.2 | 1.11 | 1.07 | -0.63 | 17.05 | 0 | 0 | 0 |
22Q2 (11) | 15.75 | -6.25 | 4.93 | 1.33 | -13.07 | -8.9 | 1.31 | 6.5 | 3.15 | 0.17 | 21.43 | 21.43 | 8.44 | -7.28 | -13.18 | 8.32 | 13.6 | -1.7 | 1.08 | 29.52 | 15.72 | 0 | 0 | 0 |
22Q1 (10) | 16.8 | -10.45 | 3.45 | 1.53 | -21.54 | -4.38 | 1.23 | 46.43 | -6.11 | 0.14 | 0.0 | 0.0 | 9.11 | -12.38 | -7.56 | 7.32 | 63.51 | -9.24 | 0.83 | 11.67 | -3.33 | 0 | 0 | 0 |
21Q4 (9) | 18.76 | 14.6 | -20.0 | 1.95 | 17.47 | -38.1 | 0.84 | -41.26 | -46.15 | 0.14 | -6.67 | -12.5 | 10.39 | 2.5 | -22.62 | 4.48 | -48.74 | -32.69 | 0.75 | -18.56 | 9.38 | 0 | 0 | 0 |
21Q3 (8) | 16.37 | 9.06 | -56.25 | 1.66 | 13.7 | -61.84 | 1.43 | 12.6 | -12.8 | 0.15 | 7.14 | 15.38 | 10.14 | 4.25 | -12.77 | 8.74 | 3.24 | 99.32 | 0.92 | -1.76 | 163.76 | 0 | 0 | 0 |
21Q2 (7) | 15.01 | -7.57 | 15.46 | 1.46 | -8.75 | 0 | 1.27 | -3.05 | 0 | 0.14 | 0.0 | 0 | 9.73 | -1.27 | 0 | 8.46 | 4.89 | 0 | 0.93 | 8.19 | 0 | 0 | 0 | 0 |
21Q1 (6) | 16.24 | -30.75 | 34.1 | 1.6 | -49.21 | 0 | 1.31 | -16.03 | 0 | 0.14 | -12.5 | 0 | 9.85 | -26.66 | 0 | 8.07 | 21.26 | 0 | 0.86 | 26.35 | 0 | 0 | 0 | 0 |
20Q4 (5) | 23.45 | -37.33 | 44.66 | 3.15 | -27.59 | 0 | 1.56 | -4.88 | 0 | 0.16 | 23.08 | 0 | 13.43 | 15.55 | 0 | 6.65 | 51.79 | 0 | 0.68 | 96.4 | 0 | 0 | 0 | 0 |
20Q3 (4) | 37.42 | 187.85 | 0.0 | 4.35 | 0 | 0.0 | 1.64 | 0 | 0.0 | 0.13 | 0 | 0.0 | 11.62 | 0 | 0.0 | 4.38 | 0 | 0.0 | 0.35 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 13.0 | 7.35 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 12.11 | -25.29 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 16.21 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 45.55 | -25.68 | 4.09 | -30.32 | 4.82 | -9.74 | 0.85 | 8.97 | 8.98 | -6.25 | 10.58 | 21.45 | 1.87 | 46.63 | 0 | 0 |
2022 (9) | 61.29 | -7.67 | 5.87 | -12.13 | 5.34 | 10.1 | 0.78 | 36.84 | 9.58 | -4.83 | 8.71 | 19.25 | 1.27 | 48.21 | 0 | 0 |
2021 (8) | 66.38 | -22.8 | 6.68 | -33.4 | 4.85 | -14.61 | 0.57 | -1.72 | 10.06 | -13.72 | 7.31 | 10.61 | 0.86 | 27.31 | 0 | 0 |
2020 (7) | 85.99 | 23.74 | 10.03 | 72.63 | 5.68 | 1.79 | 0.58 | -19.44 | 11.66 | 39.51 | 6.61 | -17.74 | 0.67 | -34.9 | 0 | 0 |
2019 (6) | 69.49 | -6.32 | 5.81 | 0 | 5.58 | 0 | 0.72 | 0 | 8.36 | 0 | 8.03 | 0 | 1.04 | 0 | 0 | 0 |
2018 (5) | 74.18 | 2.19 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
2017 (4) | 72.59 | 2.11 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
2016 (3) | 71.09 | 3.15 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 8712 | 0.0 |
2015 (2) | 68.92 | -4.09 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 8712 | 0.0 |
2014 (1) | 71.86 | -0.73 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 8712 | 0.0 |