- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 17Q4 (20) | 0.67 | -15.19 | -23.86 | 0.03 | -25.0 | -40.0 | 0.06 | -25.0 | -14.29 | 0 | 0 | 0 | 4.48 | -11.57 | -21.19 | 8.96 | -11.57 | 12.58 | 0.00 | 0 | 0 | 155 | 0.0 | 0.0 |
| 17Q3 (19) | 0.79 | -2.47 | -5.95 | 0.04 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0 | 0 | 0 | 5.06 | 2.53 | 6.33 | 10.13 | 2.53 | 6.33 | 0.00 | 0 | 0 | 155 | 0.0 | 0.0 |
| 17Q2 (18) | 0.81 | 47.27 | -7.95 | 0.04 | 0.0 | -20.0 | 0.08 | 0.0 | 0.0 | 0 | 0 | 0 | 4.94 | -32.1 | -13.09 | 9.88 | -32.1 | 8.64 | 0.00 | 0 | 0 | 155 | 0.0 | 0.0 |
| 17Q1 (17) | 0.55 | -37.5 | -44.44 | 0.04 | -20.0 | 0 | 0.08 | 14.29 | 14.29 | 0 | 0 | 0 | 7.27 | 28.0 | 0 | 14.55 | 82.86 | 105.71 | 0.00 | 0 | 0 | 155 | 0.0 | 0 |
| 16Q4 (16) | 0.88 | 4.76 | 18.92 | 0.05 | 25.0 | 0 | 0.07 | -12.5 | 0.0 | 0 | 0 | 0 | 5.68 | 19.32 | 0 | 7.95 | -16.48 | -15.91 | 0.00 | 0 | 0 | 155 | 0.0 | 0 |
| 16Q3 (15) | 0.84 | -4.55 | -28.81 | 0.04 | -20.0 | 0 | 0.08 | 0.0 | -11.11 | 0 | 0 | 0 | 4.76 | -16.19 | 0 | 9.52 | 4.76 | 24.87 | 0.00 | 0 | 0 | 155 | 0.0 | 0 |
| 16Q2 (14) | 0.88 | -11.11 | -40.14 | 0.05 | 0 | 0 | 0.08 | 14.29 | 0.0 | 0 | 0 | 0 | 5.68 | 0 | 0 | 9.09 | 28.57 | 67.05 | 0.00 | 0 | 0 | 155 | 0 | 0 |
| 16Q1 (13) | 0.99 | 33.78 | 30.26 | 0 | 0 | 0 | 0.07 | 0.0 | -30.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 7.07 | -25.25 | -46.26 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q4 (12) | 0.74 | -37.29 | -9.76 | 0 | 0 | 0 | 0.07 | -22.22 | -22.22 | 0 | 0 | 0 | 0.00 | 0 | 0 | 9.46 | 24.02 | -13.81 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q3 (11) | 1.18 | -19.73 | -17.48 | 0 | 0 | 0 | 0.09 | 12.5 | -10.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 7.63 | 40.15 | 9.07 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q2 (10) | 1.47 | 93.42 | 3.52 | 0 | 0 | 0 | 0.08 | -20.0 | 14.29 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.44 | -58.64 | 10.4 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q1 (9) | 0.76 | -7.32 | -30.28 | 0 | 0 | 0 | 0.1 | 11.11 | 42.86 | 0 | 0 | 0 | 0.00 | 0 | 0 | 13.16 | 19.88 | 104.89 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q4 (8) | 0.82 | -42.66 | -22.64 | 0 | 0 | 0 | 0.09 | -10.0 | 125.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 10.98 | 56.95 | 190.85 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q3 (7) | 1.43 | 0.7 | -9.49 | 0 | 0 | 0 | 0.1 | 42.86 | 11.11 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.99 | 41.86 | 22.77 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q2 (6) | 1.42 | 30.28 | -8.97 | 0 | 0 | 0 | 0.07 | 0.0 | -22.22 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.93 | -23.24 | -14.55 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q1 (5) | 1.09 | 2.83 | 14.74 | 0 | 0 | 0 | 0.07 | 75.0 | -12.5 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.42 | 70.18 | -23.74 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 13Q4 (4) | 1.06 | -32.91 | 0.0 | 0 | 0 | 0.0 | 0.04 | -55.56 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 3.77 | -33.75 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q3 (3) | 1.58 | 1.28 | 0.0 | 0 | 0 | 0.0 | 0.09 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 5.70 | -1.27 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q2 (2) | 1.56 | 64.21 | 0.0 | 0 | 0 | 0.0 | 0.09 | 12.5 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 5.77 | -31.49 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q1 (1) | 0.95 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 8.42 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
