- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 104.65 | 36.02 | 12.87 | 4.63 | 9.46 | -10.96 | 4.26 | 7.58 | -10.69 | 0 | 0 | 0 | 4.42 | -19.53 | -21.11 | 4.07 | -20.91 | -20.87 | 0.00 | 0 | 0 | 37264 | 0.0 | 7.1 |
| 24Q2 (19) | 76.94 | -10.62 | 6.51 | 4.23 | -20.04 | 8.74 | 3.96 | -14.29 | 2.86 | 0 | 0 | 0 | 5.50 | -10.54 | 2.1 | 5.15 | -4.1 | -3.43 | 0.00 | 0 | 0 | 37264 | 0.0 | 7.1 |
| 24Q1 (18) | 86.08 | 5.91 | 9.88 | 5.29 | -1.12 | 30.94 | 4.62 | 1.99 | 29.78 | 0 | 0 | 0 | 6.15 | -6.64 | 19.17 | 5.37 | -3.7 | 18.11 | 0.00 | 0 | 0 | 37264 | 0.0 | 7.1 |
| 23Q4 (17) | 81.28 | -12.34 | 10.39 | 5.35 | 2.88 | -7.76 | 4.53 | -5.03 | -8.48 | 0 | 0 | 0 | 6.58 | 17.37 | -16.44 | 5.57 | 8.34 | -17.1 | 0.00 | 0 | 0 | 37264 | 7.1 | 7.1 |
| 23Q3 (16) | 92.72 | 28.35 | -1.44 | 5.2 | 33.68 | 6.56 | 4.77 | 23.9 | 13.03 | 0 | 0 | 0 | 5.61 | 4.15 | 8.11 | 5.14 | -3.47 | 14.68 | 0.00 | 0 | 0 | 34794 | 0.0 | -4.32 |
| 23Q2 (15) | 72.24 | -7.79 | -1.59 | 3.89 | -3.71 | -14.32 | 3.85 | 8.15 | -9.2 | 0 | 0 | 0 | 5.38 | 4.42 | -12.93 | 5.33 | 17.28 | -7.73 | 0.00 | 0 | 0 | 34794 | 0.0 | -4.32 |
| 23Q1 (14) | 78.34 | 6.4 | -1.73 | 4.04 | -30.34 | -21.86 | 3.56 | -28.08 | -19.82 | 0 | 0 | 0 | 5.16 | -34.53 | -20.48 | 4.54 | -32.4 | -18.41 | 0.00 | 0 | 0 | 34794 | 0.0 | -4.32 |
| 22Q4 (13) | 73.63 | -21.73 | -4.33 | 5.8 | 18.85 | 8.01 | 4.95 | 17.3 | 0.81 | 0 | 0 | 0 | 7.88 | 51.85 | 12.89 | 6.72 | 49.86 | 5.37 | 0.00 | 0 | 0 | 34794 | -4.32 | -4.32 |
| 22Q3 (12) | 94.07 | 28.14 | 13.39 | 4.88 | 7.49 | 16.75 | 4.22 | -0.47 | 31.46 | 0 | 0 | 0 | 5.19 | -16.12 | 2.96 | 4.49 | -22.33 | 15.94 | 0.00 | 0 | 0 | 36366 | 0.0 | 5.73 |
| 22Q2 (11) | 73.41 | -7.92 | 19.93 | 4.54 | -12.19 | 55.48 | 4.24 | -4.5 | 39.02 | 0 | 0 | 0 | 6.18 | -4.64 | 29.64 | 5.78 | 3.7 | 15.91 | 0.00 | 0 | 0 | 36366 | 0.0 | 5.73 |
| 22Q1 (10) | 79.72 | 3.59 | 16.94 | 5.17 | -3.72 | 22.8 | 4.44 | -9.57 | 13.27 | 0 | 0 | 0 | 6.49 | -7.06 | 5.01 | 5.57 | -12.7 | -3.14 | 0.00 | 0 | 0 | 36366 | 0.0 | 5.73 |
| 21Q4 (9) | 76.96 | -7.23 | 27.4 | 5.37 | 28.47 | 28.16 | 4.91 | 52.96 | 16.63 | 0 | 0 | 0 | 6.98 | 38.48 | 0.6 | 6.38 | 64.88 | -8.45 | 0.00 | 0 | 0 | 36366 | 5.73 | 5.73 |
| 21Q3 (8) | 82.96 | 35.53 | 3.35 | 4.18 | 43.15 | -9.13 | 3.21 | 5.25 | -21.52 | 0 | 0 | 0 | 5.04 | 5.62 | -12.08 | 3.87 | -22.35 | -24.06 | 0.00 | 0 | 0 | 34395 | 0.0 | 2.13 |
| 21Q2 (7) | 61.21 | -10.21 | 29.52 | 2.92 | -30.64 | -9.6 | 3.05 | -22.19 | 29.79 | 0 | 0 | 0 | 4.77 | -22.75 | -30.2 | 4.98 | -13.35 | 0.21 | 0.00 | 0 | 0 | 34395 | 0.0 | 2.13 |
| 21Q1 (6) | 68.17 | 12.85 | 11.19 | 4.21 | 0.48 | 30.34 | 3.92 | -6.89 | 38.03 | 0 | 0 | 0 | 6.18 | -10.96 | 17.22 | 5.75 | -17.49 | 24.14 | 0.00 | 0 | 0 | 34395 | 0.0 | 6.67 |
| 20Q4 (5) | 60.41 | -24.74 | -6.34 | 4.19 | -8.91 | 22.16 | 4.21 | 2.93 | 39.87 | 0 | 0 | 0 | 6.94 | 21.03 | 30.43 | 6.97 | 36.77 | 49.34 | 0.00 | 0 | 0 | 34395 | 2.13 | 6.67 |
| 20Q3 (4) | 80.27 | 69.85 | 0.0 | 4.6 | 42.41 | 0.0 | 4.09 | 74.04 | 0.0 | 0 | 0 | 0.0 | 5.73 | -16.15 | 0.0 | 5.10 | 2.47 | 0.0 | 0.00 | 0 | 0.0 | 33679 | 0.0 | 0.0 |
| 20Q2 (3) | 47.26 | -22.92 | 0.0 | 3.23 | 0.0 | 0.0 | 2.35 | -17.25 | 0.0 | 0 | 0 | 0.0 | 6.83 | 29.73 | 0.0 | 4.97 | 7.35 | 0.0 | 0.00 | 0 | 0.0 | 33679 | 4.45 | 0.0 |
| 20Q1 (2) | 61.31 | -4.95 | 0.0 | 3.23 | -5.83 | 0.0 | 2.84 | -5.65 | 0.0 | 0 | 0 | 0.0 | 5.27 | -0.93 | 0.0 | 4.63 | -0.74 | 0.0 | 0.00 | 0 | 0.0 | 32245 | 0.0 | 0.0 |
| 19Q4 (1) | 64.5 | 0.0 | 0.0 | 3.43 | 0.0 | 0.0 | 3.01 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 5.32 | 0.0 | 0.0 | 4.67 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 32245 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 324.59 | 1.17 | 18.49 | -9.27 | 16.72 | -6.33 | 0 | 0 | 5.70 | -10.32 | 5.15 | -7.42 | 0.00 | 0 | 34794 | 0.0 |
| 2022 (9) | 320.83 | 10.89 | 20.38 | 22.26 | 17.85 | 18.21 | 0 | 0 | 6.35 | 10.24 | 5.56 | 6.6 | 0.00 | 0 | 34794 | -4.32 |
| 2021 (8) | 289.31 | 16.08 | 16.67 | 9.31 | 15.1 | 11.93 | 0 | 0 | 5.76 | -5.83 | 5.22 | -3.57 | 0.00 | 0 | 36366 | 5.73 |
| 2020 (7) | 249.24 | -7.85 | 15.25 | -3.6 | 13.49 | -0.52 | 0 | 0 | 6.12 | 4.61 | 5.41 | 7.96 | 0.00 | 0 | 34395 | 2.13 |
| 2019 (6) | 270.48 | 13.03 | 15.82 | 5.89 | 13.56 | 6.86 | 0 | 0 | 5.85 | -6.32 | 5.01 | -5.46 | 0.00 | 0 | 33679 | 4.45 |
| 2018 (5) | 239.3 | 6.95 | 14.94 | 6.56 | 12.69 | 9.87 | 0 | 0 | 6.24 | -0.36 | 5.30 | 2.73 | 0.00 | 0 | 32245 | 3.05 |
| 2017 (4) | 223.75 | 1.12 | 14.02 | -3.18 | 11.55 | 3.12 | 0 | 0 | 6.27 | -4.25 | 5.16 | 1.99 | 0.00 | 0 | 31291 | -5.82 |
| 2016 (3) | 221.28 | -5.27 | 14.48 | -11.87 | 11.2 | -8.12 | 0 | 0 | 6.54 | -6.97 | 5.06 | -3.01 | 0.00 | 0 | 33224 | -3.36 |
| 2015 (2) | 233.59 | 11.82 | 16.43 | 19.06 | 12.19 | 15.11 | 0 | 0 | 7.03 | 6.47 | 5.22 | 2.94 | 0.00 | 0 | 34379 | 9.58 |
| 2014 (1) | 208.89 | 16.63 | 13.8 | 28.49 | 10.59 | 21.86 | 0 | 0 | 6.61 | 0 | 5.07 | 0 | 0.00 | 0 | 31373 | 10.41 |
