- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 18.34 | -1.34 | 15.06 | 1.32 | 6.45 | 10.0 | 0.97 | 12.79 | 29.33 | 0.42 | 0.0 | -2.33 | 7.20 | 7.9 | -4.39 | 5.29 | 14.33 | 12.41 | 2.29 | 1.36 | -15.11 | 0 | 0 | 0 |
| 24Q3 (19) | 18.59 | 7.39 | 12.73 | 1.24 | -4.62 | -3.12 | 0.86 | 3.61 | 14.67 | 0.42 | 5.0 | -6.67 | 6.67 | -11.18 | -14.07 | 4.63 | -3.52 | 1.71 | 2.26 | -2.23 | -17.21 | 0 | 0 | 0 |
| 24Q2 (18) | 17.31 | 8.53 | 9.9 | 1.3 | 7.44 | 2.36 | 0.83 | -11.7 | 12.16 | 0.4 | 0.0 | 0.0 | 7.51 | -1.0 | -6.86 | 4.79 | -18.64 | 2.05 | 2.31 | -7.86 | -9.01 | 0 | 0 | 0 |
| 24Q1 (17) | 15.95 | 0.06 | 2.05 | 1.21 | 0.83 | -3.97 | 0.94 | 25.33 | 30.56 | 0.4 | -6.98 | 37.93 | 7.59 | 0.77 | -5.89 | 5.89 | 25.25 | 27.94 | 2.51 | -7.04 | 35.16 | 0 | 0 | 0 |
| 23Q4 (16) | 15.94 | -3.34 | 0.31 | 1.2 | -6.25 | -22.58 | 0.75 | 0.0 | -13.79 | 0.43 | -4.44 | 7.5 | 7.53 | -3.02 | -22.82 | 4.71 | 3.45 | -14.06 | 2.70 | -1.15 | 7.16 | 0 | 0 | 0 |
| 23Q3 (15) | 16.49 | 4.7 | -9.15 | 1.28 | 0.79 | -26.01 | 0.75 | 1.35 | 1.35 | 0.45 | 12.5 | 0.0 | 7.76 | -3.74 | -18.56 | 4.55 | -3.2 | 11.55 | 2.73 | 7.45 | 10.07 | 0 | 0 | 0 |
| 23Q2 (14) | 15.75 | 0.77 | -15.23 | 1.27 | 0.79 | -20.13 | 0.74 | 2.78 | 8.82 | 0.4 | 37.93 | -2.44 | 8.06 | 0.03 | -5.77 | 4.70 | 1.99 | 28.38 | 2.54 | 36.88 | 15.09 | 0 | 0 | 0 |
| 23Q1 (13) | 15.63 | -1.64 | -4.98 | 1.26 | -18.71 | -14.86 | 0.72 | -17.24 | 0.0 | 0.29 | -27.5 | -23.68 | 8.06 | -17.36 | -10.4 | 4.61 | -15.86 | 5.25 | 1.86 | -26.29 | -19.68 | 0 | 0 | 0 |
| 22Q4 (12) | 15.89 | -12.45 | 3.45 | 1.55 | -10.4 | 10.71 | 0.87 | 17.57 | 27.94 | 0.4 | -11.11 | 21.21 | 9.75 | 2.34 | 7.02 | 5.48 | 34.29 | 23.67 | 2.52 | 1.53 | 17.17 | 0 | 0 | -100.0 |
| 22Q3 (11) | 18.15 | -2.31 | 17.93 | 1.73 | 8.81 | 28.15 | 0.74 | 8.82 | 19.35 | 0.45 | 9.76 | 25.0 | 9.53 | 11.38 | 8.66 | 4.08 | 11.4 | 1.21 | 2.48 | 12.36 | 5.99 | 0 | 0 | -100.0 |
| 22Q2 (10) | 18.58 | 12.95 | 24.87 | 1.59 | 7.43 | 27.2 | 0.68 | -5.56 | 7.94 | 0.41 | 7.89 | 5.13 | 8.56 | -4.88 | 1.87 | 3.66 | -16.38 | -13.56 | 2.21 | -4.47 | -15.81 | 0 | 0 | -100.0 |
| 22Q1 (9) | 16.45 | 7.1 | 12.29 | 1.48 | 5.71 | 13.85 | 0.72 | 5.88 | 5.88 | 0.38 | 15.15 | 31.03 | 9.00 | -1.29 | 1.39 | 4.38 | -1.13 | -5.7 | 2.31 | 7.52 | 16.7 | 0 | -100.0 | -100.0 |
| 21Q4 (8) | 15.36 | -0.19 | 15.75 | 1.4 | 3.7 | 17.65 | 0.68 | 9.68 | 4.62 | 0.33 | -8.33 | 17.86 | 9.11 | 3.91 | 1.64 | 4.43 | 9.89 | -9.62 | 2.15 | -8.15 | 1.82 | 1576 | 0.0 | 0.0 |
| 21Q3 (7) | 15.39 | 3.43 | 19.12 | 1.35 | 8.0 | 17.39 | 0.62 | -1.59 | -1.59 | 0.36 | -7.69 | 16.13 | 8.77 | 4.42 | -1.45 | 4.03 | -4.85 | -17.38 | 2.34 | -10.75 | -2.51 | 1576 | 0.0 | 0.0 |
| 21Q2 (6) | 14.88 | 1.57 | 13.76 | 1.25 | -3.85 | 12.61 | 0.63 | -7.35 | -7.35 | 0.39 | 34.48 | 8.33 | 8.40 | -5.33 | -1.01 | 4.23 | -8.78 | -18.56 | 2.62 | 32.4 | -4.77 | 1576 | 0.0 | 0.0 |
| 21Q1 (5) | 14.65 | 10.4 | 19.2 | 1.3 | 9.24 | 31.31 | 0.68 | 4.62 | -2.86 | 0.29 | 3.57 | -6.45 | 8.87 | -1.05 | 10.16 | 4.64 | -5.24 | -18.51 | 1.98 | -6.18 | -21.52 | 1576 | 0.0 | 0.0 |
| 20Q4 (4) | 13.27 | 2.71 | 0.0 | 1.19 | 3.48 | 0.0 | 0.65 | 3.17 | 0.0 | 0.28 | -9.68 | 0.0 | 8.97 | 0.75 | 0.0 | 4.90 | 0.45 | 0.0 | 2.11 | -12.06 | 0.0 | 1576 | 0.0 | 0.0 |
| 20Q3 (3) | 12.92 | -1.22 | 0.0 | 1.15 | 3.6 | 0.0 | 0.63 | -7.35 | 0.0 | 0.31 | -13.89 | 0.0 | 8.90 | 4.89 | 0.0 | 4.88 | -6.21 | 0.0 | 2.40 | -12.82 | 0.0 | 1576 | 0.0 | 0.0 |
| 20Q2 (2) | 13.08 | 6.43 | 0.0 | 1.11 | 12.12 | 0.0 | 0.68 | -2.86 | 0.0 | 0.36 | 16.13 | 0.0 | 8.49 | 5.35 | 0.0 | 5.20 | -8.72 | 0.0 | 2.75 | 9.12 | 0.0 | 1576 | 0.0 | 0.0 |
| 20Q1 (1) | 12.29 | 0.0 | 0.0 | 0.99 | 0.0 | 0.0 | 0.7 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 8.06 | 0.0 | 0.0 | 5.70 | 0.0 | 0.0 | 2.52 | 0.0 | 0.0 | 1576 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 70.19 | 10.0 | 5.08 | 1.4 | 3.59 | 21.28 | 1.64 | 4.46 | 7.24 | -7.82 | 5.11 | 10.26 | 2.34 | -5.04 | 0 | 0 |
| 2023 (9) | 63.81 | -7.63 | 5.01 | -21.1 | 2.96 | -1.99 | 1.57 | -4.27 | 7.85 | -14.59 | 4.64 | 6.11 | 2.46 | 3.64 | 0 | 0 |
| 2022 (8) | 69.08 | 14.6 | 6.35 | 19.81 | 3.02 | 15.71 | 1.64 | 19.71 | 9.19 | 4.55 | 4.37 | 0.97 | 2.37 | 4.46 | 0 | 0 |
| 2021 (7) | 60.28 | 16.89 | 5.3 | 19.64 | 2.61 | -1.88 | 1.37 | 8.73 | 8.79 | 2.35 | 4.33 | -16.06 | 2.27 | -6.98 | 1576 | 0.0 |
| 2020 (6) | 51.57 | 5.94 | 4.43 | 18.45 | 2.66 | -2.92 | 1.26 | 8.62 | 8.59 | 11.81 | 5.16 | -8.36 | 2.44 | 2.53 | 1576 | 0 |
| 2019 (5) | 48.68 | -5.16 | 3.74 | -5.32 | 2.74 | 11.38 | 1.16 | 7.41 | 7.68 | -0.16 | 5.63 | 17.45 | 2.38 | 13.25 | 0 | 0 |
| 2018 (4) | 51.33 | 13.44 | 3.95 | 12.22 | 2.46 | 25.51 | 1.08 | 12.5 | 7.70 | -1.08 | 4.79 | 10.64 | 2.10 | -0.83 | 1576 | 0.0 |
| 2017 (3) | 45.25 | 9.59 | 3.52 | 8.64 | 1.96 | 5.38 | 0.96 | 54.84 | 7.78 | -0.87 | 4.33 | -3.85 | 2.12 | 41.29 | 1576 | 0.0 |
| 2016 (2) | 41.29 | 2.05 | 3.24 | 23.19 | 1.86 | -13.89 | 0.62 | -26.19 | 7.85 | 20.72 | 4.50 | -15.62 | 1.50 | -27.67 | 1576 | -0.38 |
| 2015 (1) | 40.46 | -7.1 | 2.63 | -13.2 | 2.16 | 8.0 | 0.84 | 9.09 | 6.50 | 0 | 5.34 | 0 | 2.08 | 0 | 1582 | -2.59 |
