- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 11.71 | 2.63 | -2.42 | 0.25 | 25.0 | 25.0 | 0.16 | 0.0 | 0.0 | 0 | 0 | 0 | 2.13 | 21.8 | 28.1 | 1.37 | -2.56 | 2.48 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q2 (19) | 11.41 | 10.88 | 17.27 | 0.2 | 5.26 | 11.11 | 0.16 | 0.0 | 0.0 | 0 | 0 | 0 | 1.75 | -5.07 | -5.25 | 1.40 | -9.82 | -14.72 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q1 (18) | 10.29 | 6.74 | 17.6 | 0.19 | -9.52 | 0.0 | 0.16 | -5.88 | 14.29 | 0 | 0 | 0 | 1.85 | -15.24 | -14.97 | 1.55 | -11.83 | -2.82 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q4 (17) | 9.64 | -19.67 | -4.55 | 0.21 | 5.0 | 0.0 | 0.17 | 6.25 | 6.25 | 0 | 0 | 0 | 2.18 | 30.71 | 4.77 | 1.76 | 32.26 | 11.32 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (16) | 12.0 | 23.33 | 24.35 | 0.2 | 11.11 | 0.0 | 0.16 | 0.0 | -33.33 | 0 | 0 | 0 | 1.67 | -9.91 | -19.58 | 1.33 | -18.92 | -46.39 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (15) | 9.73 | 11.2 | 23.95 | 0.18 | -5.26 | -10.0 | 0.16 | 14.29 | 6.67 | 0 | 0 | 0 | 1.85 | -14.8 | -27.39 | 1.64 | 2.77 | -13.94 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (14) | 8.75 | -13.37 | 23.76 | 0.19 | -9.52 | -5.0 | 0.14 | -12.5 | 0.0 | 0 | 0 | 0 | 2.17 | 4.44 | -23.24 | 1.60 | 1.0 | -19.2 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (13) | 10.1 | 4.66 | 47.23 | 0.21 | 5.0 | -4.55 | 0.16 | -33.33 | 0.0 | 0 | 0 | 0 | 2.08 | 0.32 | -35.17 | 1.58 | -36.3 | -32.08 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (12) | 9.65 | 22.93 | 42.54 | 0.2 | 0.0 | -9.09 | 0.24 | 60.0 | -7.69 | 0 | 0 | 0 | 2.07 | -18.65 | -36.22 | 2.49 | 30.16 | -35.24 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (11) | 7.85 | 11.03 | 69.55 | 0.2 | 0.0 | 0.0 | 0.15 | 7.14 | 7.14 | 0 | 0 | 0 | 2.55 | -9.94 | -41.02 | 1.91 | -3.5 | -36.81 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (10) | 7.07 | 3.06 | -4.2 | 0.2 | -9.09 | -4.76 | 0.14 | -12.5 | 0.0 | 0 | 0 | 0 | 2.83 | -11.79 | -0.59 | 1.98 | -15.1 | 4.38 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (9) | 6.86 | 1.33 | 21.42 | 0.22 | 0.0 | 10.0 | 0.16 | -38.46 | 6.67 | 0 | 0 | 0 | 3.21 | -1.31 | -9.4 | 2.33 | -39.27 | -12.15 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (8) | 6.77 | 46.22 | 33.79 | 0.22 | 10.0 | -4.35 | 0.26 | 85.71 | 73.33 | 0 | 0 | 0 | 3.25 | -24.77 | -28.51 | 3.84 | 27.01 | 29.55 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (7) | 4.63 | -37.26 | -10.44 | 0.2 | -4.76 | -4.76 | 0.14 | 0.0 | 0.0 | 0 | 0 | 0 | 4.32 | 51.8 | 6.35 | 3.02 | 59.4 | 11.66 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (6) | 7.38 | 30.62 | 12.5 | 0.21 | 5.0 | 0.0 | 0.14 | -6.67 | 0.0 | 0 | 0 | 0 | 2.85 | -19.61 | -11.11 | 1.90 | -28.55 | -11.11 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (5) | 5.65 | 11.66 | -33.84 | 0.2 | -13.04 | -13.04 | 0.15 | 0.0 | -6.25 | 0 | 0 | 0 | 3.54 | -22.12 | 31.44 | 2.65 | -10.44 | 41.7 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (4) | 5.06 | -2.13 | 0.0 | 0.23 | 9.52 | 0.0 | 0.15 | 7.14 | 0.0 | 0 | 0 | 0.0 | 4.55 | 11.9 | 0.0 | 2.96 | 9.47 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 5.17 | -21.19 | 0.0 | 0.21 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0 | 0 | 0.0 | 4.06 | 26.89 | 0.0 | 2.71 | 26.89 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 6.56 | -23.19 | 0.0 | 0.21 | -8.7 | 0.0 | 0.14 | -12.5 | 0.0 | 0 | 0 | 0.0 | 3.20 | 18.86 | 0.0 | 2.13 | 13.91 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 8.54 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.69 | 0.0 | 0.0 | 1.87 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 40.12 | 15.72 | 0.78 | -3.7 | 0.63 | -8.7 | 0 | 0 | 1.94 | -16.78 | 1.57 | -21.1 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 34.67 | 35.22 | 0.81 | -4.71 | 0.69 | 0.0 | 0 | 0 | 2.34 | -29.53 | 1.99 | -26.05 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 25.64 | 14.26 | 0.85 | 1.19 | 0.69 | 18.97 | 0 | 0 | 3.32 | -11.44 | 2.69 | 4.12 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 22.44 | -17.32 | 0.84 | -9.68 | 0.58 | -6.45 | 0 | 0 | 3.74 | 9.24 | 2.58 | 13.14 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 27.14 | 8.3 | 0.93 | 13.41 | 0.62 | 8.77 | 0 | 0 | 3.43 | 4.72 | 2.28 | 0.44 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 25.06 | -7.12 | 0.82 | -13.68 | 0.57 | 16.33 | 0 | 0 | 3.27 | -7.07 | 2.27 | 25.24 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 26.98 | -4.53 | 0.95 | -4.04 | 0.49 | -30.99 | 0 | 0 | 3.52 | 0.51 | 1.82 | -27.71 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 28.26 | -7.37 | 0.99 | 15.12 | 0.71 | 9.23 | 0 | 0 | 3.50 | 24.28 | 2.51 | 17.93 | 0.00 | 0 | 681 | 0.0 |
| 2015 (2) | 30.51 | 16.14 | 0.86 | -6.52 | 0.65 | -9.72 | 0 | 0 | 2.82 | -19.51 | 2.13 | -22.27 | 0.00 | 0 | 681 | 0.0 |
| 2014 (1) | 26.27 | -9.51 | 0.92 | -7.07 | 0.72 | 2.86 | 0 | 0 | 3.50 | 0 | 2.74 | 0 | 0.00 | 0 | 681 | 0.0 |
