- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21Q2 (20) | 5.39 | 21.67 | 35.43 | 0.4 | 8.11 | 100.0 | 0.1 | 11.11 | -9.09 | 0.01 | 0.0 | -50.0 | 7.42 | -11.15 | 47.68 | 1.86 | -8.68 | -32.87 | 0.19 | -17.81 | -63.08 | 223 | 0.0 | -9.72 |
| 21Q1 (19) | 4.43 | -1.77 | -1.99 | 0.37 | 48.0 | 48.0 | 0.09 | 0.0 | -25.0 | 0.01 | 0.0 | -50.0 | 8.35 | 50.67 | 51.01 | 2.03 | 1.81 | -23.48 | 0.23 | 1.81 | -48.98 | 223 | -9.72 | -9.72 |
| 20Q4 (18) | 4.51 | 1.35 | -9.62 | 0.25 | 8.7 | -10.71 | 0.09 | -10.0 | -18.18 | 0.01 | 0.0 | -50.0 | 5.54 | 7.25 | -1.21 | 2.00 | -11.2 | -9.47 | 0.22 | -1.33 | -44.68 | 247 | 0.0 | 0.0 |
| 20Q3 (17) | 4.45 | 11.81 | -6.32 | 0.23 | 15.0 | -4.17 | 0.1 | -9.09 | -16.67 | 0.01 | -50.0 | -50.0 | 5.17 | 2.85 | 2.29 | 2.25 | -18.69 | -11.05 | 0.22 | -55.28 | -46.63 | 247 | 0.0 | 0 |
| 20Q2 (16) | 3.98 | -11.95 | -17.43 | 0.2 | -20.0 | -20.0 | 0.11 | -8.33 | -21.43 | 0.02 | 0.0 | 0.0 | 5.03 | -9.15 | -3.12 | 2.76 | 4.1 | -4.85 | 0.50 | 13.57 | 21.11 | 247 | 0.0 | 0 |
| 20Q1 (15) | 4.52 | -9.42 | 1.57 | 0.25 | -10.71 | 4.17 | 0.12 | 9.09 | 9.09 | 0.02 | 0.0 | 0.0 | 5.53 | -1.43 | 2.55 | 2.65 | 20.43 | 7.4 | 0.44 | 10.4 | -1.55 | 247 | 0.0 | 0 |
| 19Q4 (14) | 4.99 | 5.05 | -7.25 | 0.28 | 16.67 | 7.69 | 0.11 | -8.33 | -15.38 | 0.02 | 0.0 | 0.0 | 5.61 | 11.06 | 16.11 | 2.20 | -12.74 | -8.77 | 0.40 | -4.81 | 7.82 | 247 | 0 | 0 |
| 19Q3 (13) | 4.75 | -1.45 | -7.77 | 0.24 | -4.0 | -11.11 | 0.12 | -14.29 | 20.0 | 0.02 | 0.0 | 0.0 | 5.05 | -2.59 | -3.63 | 2.53 | -13.02 | 30.11 | 0.42 | 1.47 | 8.42 | 0 | 0 | 0 |
| 19Q2 (12) | 4.82 | 8.31 | -1.03 | 0.25 | 4.17 | 8.7 | 0.14 | 27.27 | 16.67 | 0.02 | 0.0 | 0.0 | 5.19 | -3.83 | 9.82 | 2.90 | 17.5 | 17.88 | 0.41 | -7.68 | 1.04 | 0 | 0 | 0 |
| 19Q1 (11) | 4.45 | -17.29 | -5.32 | 0.24 | -7.69 | -4.0 | 0.11 | -15.38 | 0.0 | 0.02 | 0.0 | 0.0 | 5.39 | 11.6 | 1.39 | 2.47 | 2.3 | 5.62 | 0.45 | 20.9 | 5.62 | 0 | 0 | 0 |
| 18Q4 (10) | 5.38 | 4.47 | 3.07 | 0.26 | -3.7 | 23.81 | 0.13 | 30.0 | 0.0 | 0.02 | 0.0 | -33.33 | 4.83 | -7.82 | 20.13 | 2.42 | 24.44 | -2.97 | 0.37 | -4.28 | -35.32 | 0 | 0 | 0 |
| 18Q3 (9) | 5.15 | 5.75 | 7.52 | 0.27 | 17.39 | 3.85 | 0.1 | -16.67 | -9.09 | 0.02 | 0.0 | -33.33 | 5.24 | 11.01 | -3.41 | 1.94 | -21.2 | -15.45 | 0.39 | -5.44 | -37.99 | 0 | 0 | 0 |
| 18Q2 (8) | 4.87 | 3.62 | -12.25 | 0.23 | -8.0 | -23.33 | 0.12 | 9.09 | -14.29 | 0.02 | 0.0 | 0.0 | 4.72 | -11.21 | -12.63 | 2.46 | 5.28 | -2.32 | 0.41 | -3.49 | 13.96 | 0 | 0 | 0 |
| 18Q1 (7) | 4.7 | -9.96 | -13.76 | 0.25 | 19.05 | -7.41 | 0.11 | -15.38 | 0.0 | 0.02 | -33.33 | -33.33 | 5.32 | 32.22 | 7.37 | 2.34 | -6.02 | 15.96 | 0.43 | -25.96 | -22.7 | 0 | 0 | 0 |
| 17Q4 (6) | 5.22 | 8.98 | -0.95 | 0.21 | -19.23 | -30.0 | 0.13 | 18.18 | 0.0 | 0.03 | 0.0 | 0.0 | 4.02 | -25.88 | -29.33 | 2.49 | 8.45 | 0.96 | 0.57 | -8.24 | 0.96 | 0 | 0 | -100.0 |
| 17Q3 (5) | 4.79 | -13.69 | -12.59 | 0.26 | -13.33 | -21.21 | 0.11 | -21.43 | -26.67 | 0.03 | 50.0 | 0.0 | 5.43 | 0.42 | -9.86 | 2.30 | -8.96 | -16.1 | 0.63 | 73.8 | 14.41 | 0 | 0 | -100.0 |
| 17Q2 (4) | 5.55 | 1.83 | 0.0 | 0.3 | 11.11 | 0.0 | 0.14 | 27.27 | 0.0 | 0.02 | -33.33 | 0.0 | 5.41 | 9.11 | 0.0 | 2.52 | 24.98 | 0.0 | 0.36 | -34.53 | 0.0 | 0 | 0 | 0.0 |
| 17Q1 (3) | 5.45 | 3.42 | 0.0 | 0.27 | -10.0 | 0.0 | 0.11 | -15.38 | 0.0 | 0.03 | 0.0 | 0.0 | 4.95 | -12.97 | 0.0 | 2.02 | -18.18 | 0.0 | 0.55 | -3.3 | 0.0 | 0 | -100.0 | 0.0 |
| 16Q4 (2) | 5.27 | -3.83 | 0.0 | 0.3 | -9.09 | 0.0 | 0.13 | -13.33 | 0.0 | 0.03 | 0.0 | 0.0 | 5.69 | -5.47 | 0.0 | 2.47 | -9.88 | 0.0 | 0.57 | 3.98 | 0.0 | 200 | 0.0 | 0.0 |
| 16Q3 (1) | 5.48 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 6.02 | 0.0 | 0.0 | 2.74 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 200 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2020 (10) | 17.46 | -8.15 | 0.93 | -7.92 | 0.42 | -12.5 | 0.07 | -22.22 | 5.33 | 0.25 | 2.41 | -4.73 | 0.40 | -15.32 | 247 | 0.0 |
| 2019 (9) | 19.01 | -5.47 | 1.01 | 0.0 | 0.48 | 4.35 | 0.09 | -10.0 | 5.31 | 5.79 | 2.52 | 10.39 | 0.47 | -4.79 | 247 | 0 |
| 2018 (8) | 20.11 | -4.28 | 1.01 | -2.88 | 0.46 | -4.17 | 0.1 | 0.0 | 5.02 | 1.46 | 2.29 | 0.12 | 0.50 | 4.48 | 0 | 0 |
| 2017 (7) | 21.01 | 0.0 | 1.04 | -20.0 | 0.48 | -20.0 | 0.1 | -23.08 | 4.95 | -20.0 | 2.28 | -20.0 | 0.48 | -23.08 | 0 | 0 |
| 2016 (6) | 21.01 | 19.04 | 1.3 | 14.04 | 0.6 | -3.23 | 0.13 | -51.85 | 6.19 | -4.2 | 2.86 | -18.7 | 0.62 | -59.55 | 200 | 0.0 |
| 2015 (5) | 17.65 | 30.74 | 1.14 | 50.0 | 0.62 | 55.0 | 0.27 | 17.39 | 6.46 | 14.73 | 3.51 | 18.56 | 1.53 | -10.21 | 200 | 0.0 |
| 2014 (4) | 13.5 | -6.96 | 0.76 | -15.56 | 0.4 | -18.37 | 0.23 | 4.55 | 5.63 | -9.24 | 2.96 | -12.26 | 1.70 | 12.37 | 200 | 0.0 |
| 2013 (3) | 14.51 | 0 | 0.9 | 0 | 0.49 | 0 | 0.22 | 0 | 6.20 | 0 | 3.38 | 0 | 1.52 | 0 | 200 | 0 |
