- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 17Q4 (20) | 839.86 | 13.68 | 8.89 | 8.74 | 7.77 | 1.27 | 31.67 | 6.2 | -3.74 | 30.46 | 2.01 | -1.46 | 1.04 | -5.2 | -6.99 | 3.77 | -6.58 | -11.6 | 3.63 | -10.27 | -9.5 | 66711 | 0.0 | 0.0 |
| 17Q3 (19) | 738.78 | 11.89 | 1.5 | 8.11 | -0.49 | -3.22 | 29.82 | -4.76 | 3.18 | 29.86 | 1.19 | 1.32 | 1.10 | -11.07 | -4.66 | 4.04 | -14.88 | 1.66 | 4.04 | -9.57 | -0.18 | 66711 | 0.0 | 1.4 |
| 17Q2 (18) | 660.26 | -0.79 | 5.47 | 8.15 | 0.74 | -9.14 | 31.31 | -1.48 | 14.98 | 29.51 | 6.77 | 7.5 | 1.23 | 1.54 | -13.85 | 4.74 | -0.7 | 9.02 | 4.47 | 7.61 | 1.93 | 66711 | 0.0 | 1.4 |
| 17Q1 (17) | 665.51 | -13.71 | 6.7 | 8.09 | -6.26 | -7.65 | 31.78 | -3.4 | 15.19 | 27.64 | -10.58 | 5.94 | 1.22 | 8.64 | -13.45 | 4.78 | 11.95 | 7.95 | 4.15 | 3.63 | -0.71 | 66711 | 0.0 | 1.4 |
| 16Q4 (16) | 771.29 | 5.97 | 2.09 | 8.63 | 2.98 | 0 | 32.9 | 13.84 | 20.03 | 30.91 | 4.89 | 0 | 1.12 | -2.82 | 0 | 4.27 | 7.43 | 17.57 | 4.01 | -1.02 | 0 | 66711 | 1.4 | 0 |
| 16Q3 (15) | 727.84 | 16.27 | -0.12 | 8.38 | -6.58 | 0 | 28.9 | 6.13 | 1.87 | 29.47 | 7.36 | 0 | 1.15 | -19.65 | 0 | 3.97 | -8.72 | 1.99 | 4.05 | -7.66 | 0 | 65789 | 0.0 | 0 |
| 16Q2 (14) | 626.01 | 0.37 | -10.85 | 8.97 | 2.4 | 0 | 27.23 | -1.3 | 6.7 | 27.45 | 5.21 | 0 | 1.43 | 2.02 | 0 | 4.35 | -1.67 | 19.69 | 4.38 | 4.83 | 0 | 65789 | 0.0 | 0 |
| 16Q1 (13) | 623.71 | -17.44 | -3.54 | 8.76 | 0 | 0 | 27.59 | 0.66 | 6.36 | 26.09 | 0 | 0 | 1.40 | 0 | 0 | 4.42 | 21.92 | 10.27 | 4.18 | 0 | 0 | 65789 | 0 | 0 |
| 15Q4 (12) | 755.48 | 3.68 | -1.43 | 0 | 0 | 0 | 27.41 | -3.38 | -3.14 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.63 | -6.81 | -1.74 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q3 (11) | 728.7 | 3.77 | 9.36 | 0 | 0 | 0 | 28.37 | 11.17 | 3.62 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.89 | 7.13 | -5.25 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q2 (10) | 702.22 | 8.6 | 19.8 | 0 | 0 | 0 | 25.52 | -1.62 | 3.15 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.63 | -9.41 | -13.9 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q1 (9) | 646.62 | -15.63 | 18.21 | 0 | 0 | 0 | 25.94 | -8.34 | 18.34 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.01 | 8.65 | 0.11 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q4 (8) | 766.45 | 15.03 | 19.45 | 0 | 0 | 0 | 28.3 | 3.36 | 20.12 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.69 | -10.14 | 0.56 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q3 (7) | 666.32 | 13.68 | 17.42 | 0 | 0 | 0 | 27.38 | 10.67 | 18.43 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.11 | -2.64 | 0.86 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q2 (6) | 586.15 | 7.16 | 15.47 | 0 | 0 | 0 | 24.74 | 12.86 | 21.04 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.22 | 5.33 | 4.82 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q1 (5) | 547.0 | -14.75 | 13.51 | 0 | 0 | 0 | 21.92 | -6.96 | 9.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.01 | 9.14 | -3.68 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 13Q4 (4) | 641.64 | 13.07 | 0.0 | 0 | 0 | 0.0 | 23.56 | 1.9 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 3.67 | -9.87 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q3 (3) | 567.48 | 11.8 | 0.0 | 0 | 0 | 0.0 | 23.12 | 13.11 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 4.07 | 1.18 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q2 (2) | 507.6 | 5.33 | 0.0 | 0 | 0 | 0.0 | 20.44 | 1.95 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 4.03 | -3.22 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q1 (1) | 481.9 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 20.05 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 4.16 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
