玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)17.30-5.4680.022.93-56.27187.25.21-50.19295.863.65-57.9234.691.72-64.24214.670.93-62.2238.810.25-10.71-3.855.91-46.8407.8185.37-9.28-20.756.35-11.95-55.4343.6521.26265.097.449.4123.59
23Q3 (19)18.3030.944.556.70352.7153.7910.46285.9888.478.67225.9484.474.81267.1860.332.46261.7676.980.2812.00.011.11222.9777.7694.10-7.11-19.3764.0117.0734.5635.99-20.53-31.356.80-13.0446.55
23Q2 (18)13.9845.32-0.211.48152.86-31.82.71311.725.862.66331.335.711.31333.9327.180.68395.6536.00.254.170.03.44831.919.21101.302.78-23.6454.67-74.97-35.5145.30138.25197.447.829.5229.68
23Q1 (17)9.620.1-48.42-2.8016.67-136.32-1.2851.88-112.93-1.1557.56-114.5-0.5662.67-112.93-0.2365.67-110.650.24-7.69-11.11-0.4775.52-104.5198.56-8.450.16218.4072.74180.49-118.40-347.87-634.917.1418.63.63
22Q4 (16)9.61-24.09-51.9-3.36-227.27-139.53-2.66-147.93-127.34-2.71-157.66-132.49-1.50-150.0-128.2-0.67-148.2-125.380.26-7.14-18.75-1.92-130.72-119.12107.66-7.752.95126.44165.8144.81-26.44-150.42-308.226.0229.7427.27
22Q3 (15)12.66-9.64-33.512.6421.66-67.965.55116.8-51.144.70139.8-45.163.00191.26-43.931.39178.0-46.540.2812.0-6.676.2598.41-49.23116.70-12.0316.9947.57-43.89-34.4152.43244.3290.84.64-23.05-22.67
22Q2 (14)14.01-24.88-35.262.17-71.85-79.332.56-74.14-79.121.96-75.28-78.741.03-76.21-80.570.50-76.85-81.130.25-7.41-13.793.15-69.74-75.94132.6634.8216.7984.778.87-1.0615.23-31.216.356.03-12.48-9.6
22Q1 (13)18.65-6.66-15.927.71-9.29-22.29.901.75-10.167.93-4.92-9.894.33-18.61-5.872.16-18.18-12.550.27-15.62-3.5710.413.69-11.7898.40-5.9110.377.86-10.82-13.3622.1474.34118.566.8945.67-7.89
21Q4 (12)19.984.9411.318.503.1637.329.73-14.3516.258.34-2.68-1.35.32-0.5624.592.641.5418.390.326.673.2310.04-18.4410.21104.584.8423.4387.3120.3918.1512.70-53.8-51.354.73-21.17-9.21
21Q3 (11)19.04-12.015.028.24-21.5212.1111.36-7.342.628.57-7.05-1.155.350.94-4.122.60-1.89-7.470.303.45-11.7612.31-5.964.4199.75-12.180.7772.53-15.359.2627.4891.91-18.276.00-10.04-5.66
21Q2 (10)21.64-2.4325.5210.505.9590.5612.2611.2554.219.224.7744.065.3015.2269.332.657.2961.590.293.577.4113.0910.9347.24113.5927.3312.9985.68-4.6623.7614.3241.38-53.496.67-10.830
21Q1 (9)22.1823.5727.999.9160.1138.2211.0231.66445.548.804.14467.744.607.73784.622.4710.76782.140.28-9.6833.3311.8029.53260.8689.215.298.2489.8721.61-56.3610.13-61.2109.567.4843.57-14.61
20Q4 (8)17.95-0.9920.716.19-15.78164.538.37-24.3991.18.45-2.54185.474.27-23.48133.332.23-20.64132.290.31-8.8210.719.11-22.7374.1984.73-14.41-7.9573.9011.3338.4526.10-22.37-44.025.21-18.08-20.94
20Q3 (7)18.135.163.787.3533.3919.1211.0739.2523.558.6735.4740.295.5878.2742.712.8171.3440.50.3425.9321.4311.7932.6221.4298.99-1.535.266.38-4.12-3.5633.629.227.896.360-10.04
20Q2 (6)17.24-0.5210.235.5132.45122.187.95293.5696.786.40312.9153.973.13501.92117.361.64485.71118.670.2728.5722.738.89171.8782.92100.5321.971.9669.23-66.3912.5630.78129.06-20.10.00-100.0-100.0
20Q1 (5)17.3316.5435.184.1677.78110.12.02-53.88-52.131.55-47.64-45.80.52-71.58-68.290.28-70.83-66.670.21-25.0-16.03.27-37.48-33.482.42-10.46-8.26205.95285.84338.12-105.95-327.25-299.938.7632.9314.21
19Q4 (4)14.87-14.880.02.34-62.070.04.38-51.120.02.96-52.10.01.83-53.20.00.96-52.00.00.280.00.05.23-46.140.092.05-2.180.053.38-22.440.046.6249.610.06.59-6.790.0
19Q3 (3)17.4711.70.06.17148.790.08.96121.780.06.18145.240.03.91171.530.02.00166.670.00.2827.270.09.7199.790.094.10-4.560.068.8211.90.031.16-19.120.07.07-12.610.0
19Q2 (2)15.6422.00.02.4825.250.04.04-4.270.02.52-11.890.01.44-12.20.00.75-10.710.00.22-12.00.04.86-1.020.098.609.750.061.5030.840.038.53-27.290.08.095.480.0
19Q1 (1)12.820.00.01.980.00.04.220.00.02.860.00.01.640.00.00.840.00.00.250.00.04.910.00.089.840.00.047.010.00.052.990.00.07.670.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)15.018.772.31-4.550.4716.994.5813.933.7118.537.363.523.888.381.01-8.185.3013.9885.37-20.750.53-15.8649.4723.870.5627.897.2824.02
2022 (9)13.80-33.042.42-73.750.40-32.444.02-63.593.13-64.067.11-64.843.58-65.511.10-7.564.65-60.39107.662.9560.06-28.0639.94141.720.440.755.87-4.08
2021 (8)20.6116.189.2252.40.59-15.5811.0437.668.7126.620.2255.910.3849.781.198.1811.7432.06104.5823.4383.4810.7816.52-32.960.43-21.066.12-8.11
2020 (7)17.7416.566.0582.780.7017.198.0246.086.8885.9512.9749.66.9356.791.108.918.8941.7984.73-7.9575.3525.2124.65-38.110.55-11.236.66-8.77
2019 (6)15.223.613.31-30.90.6069.865.49-7.423.70148.328.67-13.394.42-13.51.01-1.946.27-3.0992.05-11.5260.18-25.6139.82108.40.622.377.3011.11
2018 (5)14.697.34.7963.480.3521.945.9328.911.49-59.7310.0113.245.1112.061.03-15.576.4728.88104.0411.8380.8926.8119.11-47.230.6106.578.96
2017 (4)13.69-3.522.93-27.110.2910.34.60-11.543.70-11.98.84-20.294.56-19.151.22-8.965.02-9.7193.03-4.7963.79-17.436.2159.00.0006.0318.24
2016 (3)14.19-1.254.02-9.660.26-7.265.209.474.2014.7511.097.465.649.941.34-2.95.566.9297.710.8477.23-17.4922.77255.680.0005.102.0
2015 (2)14.374.894.45-2.20.28-50.674.75-10.713.66-11.3810.32-20.85.13-16.591.38-6.125.20-13.7696.90-14.1893.609.56.40-55.910.0005.0012.36
2014 (1)13.7004.5500.572.545.3204.13013.0306.1501.47-10.376.03-7.94112.91-2.885.4816.4614.52-45.420.0004.45-2.2

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