- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 8.84 | 0.34 | 2.31 | 2.77 | -5.14 | 0.36 | 0.49 | -9.26 | 4.26 | 1.67 | -2.34 | 1.21 | 31.33 | -5.46 | -1.91 | 5.54 | -9.57 | 1.9 | 18.89 | -2.67 | -1.08 | 382 | 0.0 | 0.0 |
| 24Q2 (19) | 8.81 | 15.47 | -1.23 | 2.92 | 11.88 | 2.82 | 0.54 | 14.89 | -8.47 | 1.71 | -0.58 | -2.29 | 33.14 | -3.11 | 4.1 | 6.13 | -0.5 | -7.33 | 19.41 | -13.9 | -1.07 | 382 | 0.0 | 0.0 |
| 24Q1 (18) | 7.63 | -2.18 | 8.38 | 2.61 | 1.16 | 4.82 | 0.47 | 30.56 | 2.17 | 1.72 | 30.3 | 14.67 | 34.21 | 3.42 | -3.29 | 6.16 | 33.46 | -5.73 | 22.54 | 33.21 | 5.8 | 382 | 0.0 | 0.0 |
| 23Q4 (17) | 7.8 | -9.72 | -11.86 | 2.58 | -6.52 | -9.15 | 0.36 | -23.4 | -23.4 | 1.32 | -20.0 | -14.84 | 33.08 | 3.55 | 3.07 | 4.62 | -15.16 | -13.09 | 16.92 | -11.38 | -3.37 | 382 | 0.0 | 0.0 |
| 23Q3 (16) | 8.64 | -3.14 | -13.17 | 2.76 | -2.82 | -0.36 | 0.47 | -20.34 | -4.08 | 1.65 | -5.71 | 6.45 | 31.94 | 0.33 | 14.75 | 5.44 | -17.76 | 10.46 | 19.10 | -2.66 | 22.59 | 382 | 0.0 | 0.0 |
| 23Q2 (15) | 8.92 | 26.7 | -22.57 | 2.84 | 14.06 | 6.37 | 0.59 | 28.26 | 13.46 | 1.75 | 16.67 | 3.55 | 31.84 | -9.98 | 37.37 | 6.61 | 1.23 | 46.53 | 19.62 | -7.92 | 33.73 | 382 | 0.0 | 0.0 |
| 23Q1 (14) | 7.04 | -20.45 | -25.27 | 2.49 | -12.32 | -1.97 | 0.46 | -2.13 | 0.0 | 1.5 | -3.23 | 2.04 | 35.37 | 10.22 | 31.17 | 6.53 | 23.04 | 33.81 | 21.31 | 21.66 | 36.54 | 382 | 0.0 | 0.0 |
| 22Q4 (13) | 8.85 | -11.06 | -12.55 | 2.84 | 2.53 | 7.17 | 0.47 | -4.08 | 14.63 | 1.55 | 0.0 | 25.0 | 32.09 | 15.27 | 22.55 | 5.31 | 7.84 | 31.08 | 17.51 | 12.43 | 42.94 | 382 | 0.0 | 0.0 |
| 22Q3 (12) | 9.95 | -13.63 | -12.64 | 2.77 | 3.75 | 9.92 | 0.49 | -5.77 | -16.95 | 1.55 | -8.28 | 7.64 | 27.84 | 20.12 | 25.83 | 4.92 | 9.1 | -4.93 | 15.58 | 6.19 | 23.22 | 382 | 0.0 | 0.0 |
| 22Q2 (11) | 11.52 | 22.29 | -10.21 | 2.67 | 5.12 | 5.12 | 0.52 | 13.04 | 8.33 | 1.69 | 14.97 | 7.64 | 23.18 | -14.04 | 17.07 | 4.51 | -7.56 | 20.65 | 14.67 | -5.99 | 19.88 | 382 | 0.0 | 0.0 |
| 22Q1 (10) | 9.42 | -6.92 | -26.46 | 2.54 | -4.15 | 0.0 | 0.46 | 12.2 | -2.13 | 1.47 | 18.55 | -0.68 | 26.96 | 2.97 | 35.99 | 4.88 | 20.53 | 33.09 | 15.61 | 27.36 | 35.07 | 382 | 0.0 | 0.0 |
| 21Q4 (9) | 10.12 | -11.15 | -53.92 | 2.65 | 5.16 | -34.24 | 0.41 | -30.51 | -49.38 | 1.24 | -13.89 | -8.15 | 26.19 | 18.36 | 42.69 | 4.05 | -21.79 | 9.84 | 12.25 | -3.08 | 99.31 | 382 | 0.0 | 0.0 |
| 21Q3 (8) | 11.39 | -11.22 | -63.06 | 2.52 | -0.79 | -26.32 | 0.59 | 22.92 | -18.06 | 1.44 | -8.28 | -16.76 | 22.12 | 11.76 | 99.45 | 5.18 | 38.46 | 121.8 | 12.64 | 3.32 | 125.3 | 382 | 0.0 | 0.0 |
| 21Q2 (7) | 12.83 | 0.16 | 15.69 | 2.54 | 0.0 | 10.92 | 0.48 | 2.13 | 9.09 | 1.57 | 6.08 | 38.94 | 19.80 | -0.16 | -4.13 | 3.74 | 1.97 | -5.7 | 12.24 | 5.92 | 20.1 | 382 | 0.0 | 0.0 |
| 21Q1 (6) | 12.81 | -41.67 | 93.21 | 2.54 | -36.97 | 19.25 | 0.47 | -41.98 | 51.61 | 1.48 | 9.63 | 43.69 | 19.83 | 8.05 | -38.28 | 3.67 | -0.53 | -21.53 | 11.55 | 87.94 | -25.63 | 382 | 0.0 | 0.0 |
| 20Q4 (5) | 21.96 | -28.77 | 181.18 | 4.03 | 17.84 | 82.35 | 0.81 | 12.5 | 62.0 | 1.35 | -21.97 | 26.17 | 18.35 | 65.43 | -35.15 | 3.69 | 57.94 | -42.39 | 6.15 | 9.55 | -55.13 | 382 | 0.0 | 0.0 |
| 20Q3 (4) | 30.83 | 178.0 | 0.0 | 3.42 | 49.34 | 0.0 | 0.72 | 63.64 | 0.0 | 1.73 | 53.1 | 0.0 | 11.09 | -46.28 | 0.0 | 2.34 | -41.14 | 0.0 | 5.61 | -44.93 | 0.0 | 382 | 0.0 | 0.0 |
| 20Q2 (3) | 11.09 | 67.27 | 0.0 | 2.29 | 7.51 | 0.0 | 0.44 | 41.94 | 0.0 | 1.13 | 9.71 | 0.0 | 20.65 | -35.73 | 0.0 | 3.97 | -15.15 | 0.0 | 10.19 | -34.41 | 0.0 | 382 | 0.0 | 0.0 |
| 20Q1 (2) | 6.63 | -15.11 | 0.0 | 2.13 | -3.62 | 0.0 | 0.31 | -38.0 | 0.0 | 1.03 | -3.74 | 0.0 | 32.13 | 13.53 | 0.0 | 4.68 | -26.97 | 0.0 | 15.54 | 13.39 | 0.0 | 382 | 0.0 | 0.0 |
| 19Q4 (1) | 7.81 | 0.0 | 0.0 | 2.21 | 0.0 | 0.0 | 0.5 | 0.0 | 0.0 | 1.07 | 0.0 | 0.0 | 28.30 | 0.0 | 0.0 | 6.40 | 0.0 | 0.0 | 13.70 | 0.0 | 0.0 | 382 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 32.4 | -18.47 | 10.67 | -1.39 | 1.88 | -3.09 | 6.22 | -0.64 | 32.93 | 20.95 | 5.80 | 18.86 | 19.20 | 21.87 | 382 | 0.0 |
| 2022 (9) | 39.74 | -15.72 | 10.82 | 5.56 | 1.94 | -0.51 | 6.26 | 9.25 | 27.23 | 25.24 | 4.88 | 18.04 | 15.75 | 29.62 | 382 | 0.0 |
| 2021 (8) | 47.15 | -33.13 | 10.25 | -13.65 | 1.95 | -14.85 | 5.73 | 9.14 | 21.74 | 29.13 | 4.14 | 27.34 | 12.15 | 63.22 | 382 | 0.0 |
| 2020 (7) | 70.51 | 139.26 | 11.87 | 33.22 | 2.29 | 57.93 | 5.25 | 20.41 | 16.83 | -44.32 | 3.25 | -33.99 | 7.45 | -49.67 | 382 | 0.0 |
| 2019 (6) | 29.47 | 5.21 | 8.91 | 6.58 | 1.45 | 2.11 | 4.36 | 8.73 | 30.23 | 1.3 | 4.92 | -2.95 | 14.79 | 3.34 | 382 | 0.0 |
| 2018 (5) | 28.01 | 11.46 | 8.36 | 7.87 | 1.42 | -6.58 | 4.01 | -4.07 | 29.85 | -3.22 | 5.07 | -16.18 | 14.32 | -13.93 | 382 | 0.0 |
| 2017 (4) | 25.13 | 0.36 | 7.75 | 2.38 | 1.52 | 13.43 | 4.18 | 5.56 | 30.84 | 2.01 | 6.05 | 13.03 | 16.63 | 5.18 | 382 | 0.0 |
| 2016 (3) | 25.04 | 12.09 | 7.57 | 0.8 | 1.34 | -4.96 | 3.96 | -9.59 | 30.23 | -10.07 | 5.35 | -15.21 | 15.81 | -19.34 | 382 | 0.0 |
| 2015 (2) | 22.34 | -15.22 | 7.51 | -2.85 | 1.41 | -16.57 | 4.38 | -2.67 | 33.62 | 14.59 | 6.31 | -1.59 | 19.61 | 14.8 | 382 | -22.98 |
| 2014 (1) | 26.35 | 148.58 | 7.73 | 184.19 | 1.69 | 69.0 | 4.5 | 100.89 | 29.34 | 0 | 6.41 | 0 | 17.08 | 0 | 496 | -5.16 |
