玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)1.04-7.14-19.380.07-22.2240.00.1318.18-13.330.060.00.06.73-16.2473.6512.5027.277.55.777.6924.042430.00.0
24Q3 (19)1.1228.74-33.330.0912.5-18.180.11-8.33-15.380.060.00.08.04-12.6122.739.82-28.7926.925.36-22.3250.02430.0-39.4
24Q2 (18)0.87-13.86-35.560.080.0-27.270.120.0-7.690.060.00.09.2016.0912.8513.7916.0943.246.9016.0955.172430.0-39.4
24Q1 (17)1.01-21.71-35.670.0860.0-33.330.12-20.0-7.690.060.00.07.92104.363.6311.882.1843.495.9427.7255.452430.0-39.4
23Q4 (16)1.29-23.21-28.730.05-54.55-61.540.1515.38-21.050.060.00.03.88-40.8-46.0311.6350.2710.774.6530.2340.31243-39.4-39.4
23Q3 (15)1.6824.44-43.810.110.0-31.250.130.0-7.140.060.00.06.55-19.6422.367.74-19.6465.263.57-19.6477.984010.0-10.09
23Q2 (14)1.35-14.01-50.180.11-8.33-38.890.130.0-13.330.060.00.08.156.622.679.6316.373.984.4416.3100.744010.0-10.09
23Q1 (13)1.57-13.26-36.950.12-7.69-45.450.13-31.580.00.060.00.07.646.42-13.498.28-21.1258.63.8215.2958.64010.0-10.09
22Q4 (12)1.81-39.46-51.990.13-18.75-13.330.1935.715.560.060.0-25.07.1834.2280.5210.50124.19119.863.3165.1956.22401-10.09-10.09
22Q3 (11)2.9910.33-7.140.16-11.11-5.880.14-6.67-6.670.060.0-25.05.35-19.441.364.68-15.410.512.01-9.36-19.234460.0-28.41
22Q2 (10)2.718.84-29.610.18-18.18-30.770.1515.3815.380.060.0-33.336.64-24.82-1.655.546.0263.922.21-8.12-5.294460.0-28.41
22Q1 (9)2.49-33.95-48.340.2246.67-31.250.13-27.78-40.910.06-25.0-40.08.84122.0633.085.229.3514.382.4113.5516.144460.0-28.41
21Q4 (8)3.7717.08-33.860.15-11.76-58.330.1820.0-5.260.080.0-42.863.98-24.64-37.04.772.4943.242.12-14.59-13.6446-28.41-28.41
21Q3 (7)3.22-16.36-52.440.17-34.62-52.780.1515.38-16.670.08-11.11-33.335.28-21.82-0.724.6637.9675.212.486.2840.176230.0-35.24
21Q2 (6)3.85-20.12-10.880.26-18.75-3.70.13-40.91-35.00.09-10.0-30.776.751.728.053.38-26.02-27.062.3412.68-22.326230.0-35.24
21Q1 (5)4.82-15.44-22.130.32-11.11-3.030.2215.7922.220.1-28.57-23.086.645.1224.534.5636.9356.962.07-15.53-1.216230.0-31.76
20Q4 (4)5.7-15.810.00.360.00.00.195.560.00.1416.670.06.3218.770.03.3325.370.02.4638.570.0623-35.240.0
20Q3 (3)6.7756.710.00.3633.330.00.18-10.00.00.12-7.690.05.32-14.920.02.66-42.570.01.77-41.10.09620.00.0
20Q2 (2)4.32-30.210.00.27-18.180.00.211.110.00.130.00.06.2517.230.04.6359.210.03.0143.290.09625.370.0
20Q1 (1)6.190.00.00.330.00.00.180.00.00.130.00.05.330.00.02.910.00.02.100.00.09130.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)4.04-31.530.31-22.50.48-12.730.240.07.6713.1811.8827.455.9446.042430.0
2023 (9)5.9-41.060.4-42.030.55-8.330.24-4.06.78-1.659.3255.524.0762.87243-39.4
2022 (8)10.01-36.120.69-24.180.6-13.040.25-30.566.8918.75.9936.122.508.71401-10.09
2021 (7)15.67-31.810.91-31.060.69-6.760.36-30.775.811.14.4036.742.301.53446-28.41
2020 (6)22.98-22.551.32-33.330.745.710.52-20.05.74-13.933.2236.492.263.29623-35.24
2019 (5)29.6722.21.98-12.780.7-7.890.65-16.676.67-28.622.36-24.632.19-31.819625.37
2018 (4)24.285.432.2768.150.7615.150.78-6.029.3559.493.139.223.21-10.8691323.88
2017 (3)23.03-24.141.35-27.810.66-23.260.83-9.785.86-4.832.871.173.6018.93737-11.2
2016 (2)30.36-16.51.87-25.50.868.860.921.16.16-10.772.8330.373.0321.08830-22.57
2015 (1)36.36-15.62.51-15.20.790.00.9112.356.9002.1702.5001072-25.5

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