- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18Q4 (20) | 38.14 | -40.54 | -56.76 | 1.62 | 6.58 | -46.89 | 6.76 | 3.21 | 15.75 | 10.63 | 33.38 | 36.11 | 4.25 | 79.23 | 22.83 | 17.72 | 73.56 | 167.68 | 27.87 | 124.3 | 214.75 | 0 | 0 | 0 |
| 18Q3 (19) | 64.14 | -7.7 | -31.05 | 1.52 | 5.56 | 33.33 | 6.55 | 41.16 | 25.48 | 7.97 | -7.54 | -7.65 | 2.37 | 14.36 | 93.39 | 10.21 | 52.94 | 82.0 | 12.43 | 0.17 | 33.95 | 0 | 0 | 0 |
| 18Q2 (18) | 69.49 | 1.55 | -7.97 | 1.44 | 9.92 | 20.0 | 4.64 | -22.67 | -30.23 | 8.62 | 30.02 | 23.32 | 2.07 | 8.25 | 30.4 | 6.68 | -23.85 | -24.18 | 12.40 | 28.03 | 34.0 | 0 | 0 | 0 |
| 18Q1 (17) | 68.43 | -22.41 | -24.52 | 1.31 | -57.05 | 12.93 | 6.0 | 2.74 | -27.1 | 6.63 | -15.11 | -6.09 | 1.91 | -44.64 | 49.62 | 8.77 | 32.42 | -3.41 | 9.69 | 9.42 | 24.42 | 0 | 0 | 0 |
| 17Q4 (16) | 88.2 | -5.19 | 145.89 | 3.05 | 167.54 | 60.53 | 5.84 | 11.88 | -45.22 | 7.81 | -9.5 | -11.45 | 3.46 | 182.2 | -34.72 | 6.62 | 18.0 | -77.72 | 8.85 | -4.55 | -63.99 | 0 | 0 | -100.0 |
| 17Q3 (15) | 93.03 | 23.2 | -10.21 | 1.14 | -5.0 | -10.24 | 5.22 | -21.5 | -21.74 | 8.63 | 23.46 | 26.54 | 1.23 | -22.89 | -0.03 | 5.61 | -36.29 | -12.84 | 9.28 | 0.21 | 40.93 | 0 | 0 | -100.0 |
| 17Q2 (14) | 75.51 | -16.71 | -21.8 | 1.2 | 3.45 | -11.11 | 6.65 | -19.2 | 12.71 | 6.99 | -0.99 | 0.43 | 1.59 | 24.2 | 13.67 | 8.81 | -2.99 | 44.13 | 9.26 | 18.87 | 28.43 | 0 | 0 | -100.0 |
| 17Q1 (13) | 90.66 | 152.75 | -4.23 | 1.16 | -38.95 | 0 | 8.23 | -22.8 | -3.52 | 7.06 | -19.95 | 0 | 1.28 | -75.84 | 0 | 9.08 | -69.45 | 0.74 | 7.79 | -68.33 | 0 | 0 | -100.0 | 0 |
| 16Q4 (12) | 35.87 | -65.38 | -67.53 | 1.9 | 49.61 | 0 | 10.66 | 59.82 | 74.75 | 8.82 | 29.33 | 0 | 5.30 | 332.14 | 0 | 29.72 | 361.64 | 438.15 | 24.59 | 273.55 | 0 | 16399 | 0.0 | 0 |
| 16Q3 (11) | 103.61 | 7.3 | -10.63 | 1.27 | -5.93 | 0 | 6.67 | 13.05 | 2.77 | 6.82 | -2.01 | 0 | 1.23 | -12.33 | 0 | 6.44 | 5.36 | 14.99 | 6.58 | -8.68 | 0 | 16399 | 0.0 | 0 |
| 16Q2 (10) | 96.56 | 2.01 | -15.67 | 1.35 | 0 | 0 | 5.9 | -30.83 | -2.96 | 6.96 | 0 | 0 | 1.40 | 0 | 0 | 6.11 | -32.19 | 15.07 | 7.21 | 0 | 0 | 16399 | 0 | 0 |
| 16Q1 (9) | 94.66 | -14.3 | -28.46 | 0 | 0 | 0 | 8.53 | 39.84 | 10.64 | 0 | 0 | 0 | 0.00 | 0 | 0 | 9.01 | 63.18 | 54.64 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q4 (8) | 110.46 | -4.72 | -23.18 | 0 | 0 | 0 | 6.1 | -6.01 | 17.08 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.52 | -1.35 | 52.41 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q3 (7) | 115.93 | 1.25 | -11.97 | 0 | 0 | 0 | 6.49 | 6.74 | -5.81 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.60 | 5.43 | 7.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q2 (6) | 114.5 | -13.46 | -17.45 | 0 | 0 | 0 | 6.08 | -21.14 | -2.56 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.31 | -8.88 | 18.04 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q1 (5) | 132.31 | -7.98 | -11.63 | 0 | 0 | 0 | 7.71 | 47.98 | 13.72 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.83 | 60.82 | 28.69 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q4 (4) | 143.79 | 9.19 | 0.0 | 0 | 0 | 0.0 | 5.21 | -24.38 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 3.62 | -30.75 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 14Q3 (3) | 131.69 | -5.06 | 0.0 | 0 | 0 | 0.0 | 6.89 | 10.42 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 5.23 | 16.3 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 14Q2 (2) | 138.71 | -7.36 | 0.0 | 0 | 0 | 0.0 | 6.24 | -7.96 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 4.50 | -0.65 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 14Q1 (1) | 149.73 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 6.78 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 4.53 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
