玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)54.74-26.25-11.43.117.2436.41.09-33.54-26.350.3005.6845.453.951.99-9.88-16.880.5500000
24Q3 (19)74.2233.7819.842.98.21-11.851.640.0-1.20003.91-19.11-26.452.21-25.25-17.560.0000000
24Q2 (18)55.48-14.0553.392.685.1114.41.641.2374.470004.8322.2839.782.9617.7813.740.0000000
24Q1 (17)64.554.48251.772.5511.841493.751.629.46113.160003.957.04353.062.514.76-39.40.0000000
23Q4 (16)61.78-0.24141.142.28-30.7776.921.48-10.8494.740003.69-30.53263.662.40-10.63-19.240.0000000
23Q3 (15)61.9371.22134.673.29163.22250.01.6676.6121.330005.3153.72901.42.683.14-5.680.0000000
23Q2 (14)36.1797.1183.881.25681.25557.890.9423.6830.560003.46296.35257.782.60-37.25-29.00.0000000
23Q1 (13)18.35-28.38-8.30.16-38.4633.330.760.035.710000.87-14.0845.44.1439.6247.990.0000000
22Q4 (12)25.62-2.92-22.480.2685.71-33.330.761.33-19.150001.0191.3-14.02.974.384.30.0000000
22Q3 (11)26.3934.16-2.150.14-26.3227.270.754.17-15.730000.53-45.0830.072.84-22.36-13.880.0000000
22Q2 (10)19.67-1.7-35.930.1958.3335.710.7228.57-40.980000.9761.07111.823.6630.79-7.890.0000000
22Q1 (9)20.01-39.46-14.960.12-69.23-36.840.56-40.43-49.090000.60-49.18-25.732.80-1.6-40.140.0000000
21Q4 (8)33.0522.54-6.850.39254.5569.570.945.62-40.880001.18189.3282.032.84-13.81-36.530.0000000
21Q3 (7)26.97-12.15-3.30.11-21.43-15.380.89-27.0518.670000.41-10.56-12.53.30-16.9622.710.0000000
21Q2 (6)30.730.478.480.14-26.3227.271.2210.9141.860000.46-43.5217.323.97-14.9930.770.0000000
21Q1 (5)23.53-33.6846.150.19-17.3990.01.1-30.8264.180000.8124.5630.04.674.3212.340.0000000
20Q4 (4)35.4827.210.00.2376.920.01.59112.00.0000.00.6539.080.04.4866.650.00.0000.0000.0
20Q3 (3)27.89-1.450.00.1318.180.00.75-12.790.0000.00.4719.920.02.69-11.510.00.0000.0000.0
20Q2 (2)28.375.780.00.1110.00.00.8628.360.0000.00.39-37.420.03.04-26.980.00.0000.0000.0
20Q1 (1)16.10.00.00.10.00.00.670.00.000.00.00.620.00.04.160.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)248.9939.711.2461.266.023.970.304.5115.432.41-11.260.12000
2023 (9)178.2394.386.97868.064.8473.48003.91398.012.72-10.760.00000
2022 (8)91.69-19.750.72-13.252.79-32.61000.798.13.04-16.020.00000
2021 (7)114.266.030.8348.214.147.25000.7339.783.621.150.00000
2020 (6)107.7615.920.56-5.083.8624.52000.52-18.123.587.410.00000
2019 (5)92.968200.00.5963.893.1174.34000.63-98.033.33-96.690.00000
2018 (4)1.12154.550.3650.01.13-52.120032.14-41.07100.89-81.190.00000
2017 (3)0.44-94.070.24-35.142.3646.580054.55993.86536.362371.940.00000
2016 (2)7.42235.750.37-58.891.6147.71004.99-87.7621.70-56.010.00078150.0
2015 (1)2.214.740.9136.841.09-30.570040.72049.3200.00078150.0

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