- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18Q4 (20) | 5.92 | -49.49 | -82.7 | 0.13 | 0.0 | -77.59 | 0.96 | 21.52 | 11.63 | 0.18 | -18.18 | -30.77 | 2.20 | 97.97 | 29.52 | 16.22 | 140.57 | 545.07 | 3.04 | 61.98 | 300.06 | 1868 | 0.0 | 0.0 |
| 18Q3 (19) | 11.72 | -32.06 | -63.11 | 0.13 | 750.0 | -31.58 | 0.79 | -9.2 | -14.13 | 0.22 | -18.52 | -12.0 | 1.11 | 1056.7 | 85.47 | 6.74 | 33.65 | 132.77 | 1.88 | 19.93 | 138.55 | 1868 | 0.0 | 0.0 |
| 18Q2 (18) | 17.25 | -34.16 | -33.19 | -0.02 | -105.88 | -107.69 | 0.87 | 6.1 | -4.4 | 0.27 | 12.5 | 8.0 | -0.12 | -108.93 | -111.51 | 5.04 | 61.15 | 43.1 | 1.57 | 70.87 | 61.66 | 1868 | 0 | 0.0 |
| 18Q1 (17) | 26.2 | -23.41 | -0.27 | 0.34 | -41.38 | 36.0 | 0.82 | -4.65 | -10.87 | 0.24 | -7.69 | -4.0 | 1.30 | -23.46 | 36.36 | 3.13 | 24.5 | -10.63 | 0.92 | 20.53 | -3.74 | 0 | -100.0 | -100.0 |
| 17Q4 (16) | 34.21 | 7.68 | 27.13 | 0.58 | 205.26 | 152.17 | 0.86 | -6.52 | -9.47 | 0.26 | 4.0 | -7.14 | 1.70 | 183.49 | 98.36 | 2.51 | -13.19 | -28.79 | 0.76 | -3.42 | -26.96 | 1868 | 0.0 | 0.0 |
| 17Q3 (15) | 31.77 | 23.04 | 23.71 | 0.19 | -26.92 | -76.54 | 0.92 | 1.1 | -11.54 | 0.25 | 0.0 | -19.35 | 0.60 | -40.61 | -81.04 | 2.90 | -17.84 | -28.5 | 0.79 | -18.73 | -34.81 | 1868 | 0.0 | 0.0 |
| 17Q2 (14) | 25.82 | -1.71 | -45.99 | 0.26 | 4.0 | -29.73 | 0.91 | -1.09 | -18.02 | 0.25 | 0.0 | -26.47 | 1.01 | 5.81 | 30.12 | 3.52 | 0.64 | 51.8 | 0.97 | 1.74 | 36.15 | 1868 | 0.0 | 0.0 |
| 17Q1 (13) | 26.27 | -2.38 | -50.14 | 0.25 | 8.7 | 0 | 0.92 | -3.16 | -21.37 | 0.25 | -10.71 | 0 | 0.95 | 11.34 | 0 | 3.50 | -0.8 | 57.71 | 0.95 | -8.54 | 0 | 1868 | 0.0 | 0 |
| 16Q4 (12) | 26.91 | 4.79 | -37.07 | 0.23 | -71.6 | 0 | 0.95 | -8.65 | -13.64 | 0.28 | -9.68 | 0 | 0.85 | -72.9 | 0 | 3.53 | -12.83 | 37.23 | 1.04 | -13.81 | 0 | 1868 | 0.0 | 0 |
| 16Q3 (11) | 25.68 | -46.29 | -32.37 | 0.81 | 118.92 | 0 | 1.04 | -6.31 | -14.75 | 0.31 | -8.82 | 0 | 3.15 | 307.57 | 0 | 4.05 | 74.44 | 26.04 | 1.21 | 69.75 | 0 | 1868 | 0.0 | 0 |
| 16Q2 (10) | 47.81 | -9.26 | 40.45 | 0.37 | 0 | 0 | 1.11 | -5.13 | 2.78 | 0.34 | 0 | 0 | 0.77 | 0 | 0 | 2.32 | 4.56 | -26.82 | 0.71 | 0 | 0 | 1868 | 0 | 0 |
| 16Q1 (9) | 52.69 | 23.22 | 30.78 | 0 | 0 | 0 | 1.17 | 6.36 | 2.63 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.22 | -13.68 | -21.52 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q4 (8) | 42.76 | 12.62 | 0.59 | 0 | 0 | 0 | 1.1 | -9.84 | 15.79 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.57 | -19.94 | 15.11 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q3 (7) | 37.97 | 11.55 | -0.21 | 0 | 0 | 0 | 1.22 | 12.96 | -6.87 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.21 | 1.27 | -6.67 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q2 (6) | 34.04 | -15.51 | -1.19 | 0 | 0 | 0 | 1.08 | -5.26 | -6.09 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.17 | 12.13 | -4.96 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q1 (5) | 40.29 | -5.22 | 6.5 | 0 | 0 | 0 | 1.14 | 20.0 | 7.55 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.83 | 26.61 | 0.98 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q4 (4) | 42.51 | 11.72 | 0.0 | 0 | 0 | 0.0 | 0.95 | -27.48 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 2.23 | -35.09 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 14Q3 (3) | 38.05 | 10.45 | 0.0 | 0 | 0 | 0.0 | 1.31 | 13.91 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 3.44 | 3.14 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 14Q2 (2) | 34.45 | -8.93 | 0.0 | 0 | 0 | 0.0 | 1.15 | 8.49 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 3.34 | 19.13 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 14Q1 (1) | 37.83 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.06 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 2.80 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
