- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18Q4 (20) | 7.26 | -39.9 | -79.09 | 0.15 | 7.14 | -74.58 | 1.06 | 20.45 | 11.58 | 0.21 | -12.5 | -25.0 | 2.07 | 78.28 | 21.59 | 14.60 | 100.43 | 433.61 | 2.89 | 45.59 | 258.68 | 1267 | 0.0 | -26.59 |
| 18Q3 (19) | 12.08 | -33.3 | -62.9 | 0.14 | 0 | -30.0 | 0.88 | -7.37 | -12.0 | 0.24 | -14.29 | -11.11 | 1.16 | 0 | 88.68 | 7.28 | 38.87 | 137.19 | 1.99 | 28.5 | 139.59 | 1267 | 0.0 | -26.59 |
| 18Q2 (18) | 18.11 | -32.55 | -32.75 | 0 | -100.0 | -100.0 | 0.95 | 5.56 | -5.0 | 0.28 | 12.0 | 0.0 | -0.00 | -100.0 | -100.0 | 5.25 | 56.5 | 41.27 | 1.55 | 66.05 | 48.7 | 1267 | 0 | -26.59 |
| 18Q1 (17) | 26.85 | -22.67 | -1.4 | 0.35 | -40.68 | 34.62 | 0.9 | -5.26 | -10.0 | 0.25 | -10.71 | -10.71 | 1.30 | -23.29 | 36.52 | 3.35 | 22.51 | -8.73 | 0.93 | 15.46 | -9.45 | 0 | -100.0 | -100.0 |
| 17Q4 (16) | 34.72 | 6.63 | 25.21 | 0.59 | 195.0 | 145.83 | 0.95 | -5.0 | -7.77 | 0.28 | 3.7 | -6.67 | 1.70 | 176.65 | 96.34 | 2.74 | -10.91 | -26.34 | 0.81 | -2.75 | -25.46 | 1726 | 0.0 | 0.0 |
| 17Q3 (15) | 32.56 | 20.91 | 23.01 | 0.2 | -25.93 | -75.61 | 1.0 | 0.0 | -10.71 | 0.27 | -3.57 | -20.59 | 0.61 | -38.73 | -80.17 | 3.07 | -17.29 | -27.41 | 0.83 | -20.25 | -35.44 | 1726 | 0.0 | -13.0 |
| 17Q2 (14) | 26.93 | -1.1 | -44.74 | 0.27 | 3.85 | -28.95 | 1.0 | 0.0 | -16.67 | 0.28 | 0.0 | -24.32 | 1.00 | 5.0 | 28.57 | 3.71 | 1.11 | 50.79 | 1.04 | 1.11 | 36.94 | 1726 | 0.0 | -13.0 |
| 17Q1 (13) | 27.23 | -1.8 | -49.05 | 0.26 | 8.33 | 0 | 1.0 | -2.91 | -20.0 | 0.28 | -6.67 | 0 | 0.95 | 10.32 | 0 | 3.67 | -1.13 | 57.0 | 1.03 | -4.95 | 0 | 1726 | 0.0 | 0 |
| 16Q4 (12) | 27.73 | 4.76 | -35.81 | 0.24 | -70.73 | 0 | 1.03 | -8.04 | -13.45 | 0.3 | -11.76 | 0 | 0.87 | -72.06 | 0 | 3.71 | -12.21 | 34.84 | 1.08 | -15.77 | 0 | 1726 | -13.0 | 0 |
| 16Q3 (11) | 26.47 | -45.68 | -31.3 | 0.82 | 115.79 | 0 | 1.12 | -6.67 | -13.85 | 0.34 | -8.11 | 0 | 3.10 | 297.26 | 0 | 4.23 | 71.82 | 25.41 | 1.28 | 69.17 | 0 | 1984 | 0.0 | 0 |
| 16Q2 (10) | 48.73 | -8.81 | 39.55 | 0.38 | 0 | 0 | 1.2 | -4.0 | 3.45 | 0.37 | 0 | 0 | 0.78 | 0 | 0 | 2.46 | 5.28 | -25.87 | 0.76 | 0 | 0 | 1984 | 0 | 0 |
| 16Q1 (9) | 53.44 | 23.7 | 29.02 | 0 | 0 | 0 | 1.25 | 5.04 | 1.63 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.34 | -15.09 | -21.23 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q4 (8) | 43.2 | 12.12 | -1.3 | 0 | 0 | 0 | 1.19 | -8.46 | 14.42 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.75 | -18.36 | 15.93 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q3 (7) | 38.53 | 10.34 | -2.95 | 0 | 0 | 0 | 1.3 | 12.07 | -8.45 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.37 | 1.57 | -5.67 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q2 (6) | 34.92 | -15.69 | -3.85 | 0 | 0 | 0 | 1.16 | -5.69 | -7.2 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.32 | 11.86 | -3.48 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q1 (5) | 41.42 | -5.37 | 4.36 | 0 | 0 | 0 | 1.23 | 18.27 | 6.03 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.97 | 24.98 | 1.61 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q4 (4) | 43.77 | 10.25 | 0.0 | 0 | 0 | 0.0 | 1.04 | -26.76 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 2.38 | -33.57 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 14Q3 (3) | 39.7 | 9.31 | 0.0 | 0 | 0 | 0.0 | 1.42 | 13.6 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 3.58 | 3.93 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 14Q2 (2) | 36.32 | -8.49 | 0.0 | 0 | 0 | 0.0 | 1.25 | 7.76 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 3.44 | 17.76 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 14Q1 (1) | 39.69 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.16 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 2.92 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
