玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)2.54-11.19-5.220.17-10.53-29.170.2210.00.00.05-16.67-28.576.690.75-25.268.6623.865.511.97-6.17-24.6300-100.0
24Q1 (19)2.865.1511.280.195.56-20.830.2-4.765.260.06-50.00.06.640.39-28.866.99-9.42-5.412.10-52.45-10.140-100.0-100.0
23Q4 (18)2.72-2.164.210.18-14.29158.060.21-8.7-73.420.12100.0100.06.62-12.39155.727.72-6.68-74.494.41104.4191.912240.00.0
23Q3 (17)2.783.736.110.21-12.5-4.550.234.554.550.06-14.29-14.297.55-15.65-10.048.270.78-1.472.16-17.37-19.222240.00.0
23Q2 (16)2.684.28-14.920.240.04.350.2215.790.00.0716.6740.08.96-4.122.658.2111.0417.542.6111.8864.552240.00.0
23Q1 (15)2.57-1.53-12.290.24177.4233.330.19-75.95-5.00.060.020.09.34178.6252.017.39-75.588.312.331.5636.812240.00.0
22Q4 (14)2.61-0.38-20.91-0.31-240.91-255.00.79259.09192.590.06-14.29-25.0-11.88-241.45-295.9830.27260.47269.942.30-13.96-5.172240.00.0
22Q3 (13)2.62-16.83-24.930.22-4.3510.00.220.0-12.00.0740.040.08.4015.046.538.4020.2317.222.6768.3286.492240.00.0
22Q2 (12)3.157.51-0.630.2327.7815.00.2210.010.00.050.025.07.3018.8515.736.982.3210.71.59-6.9825.792240.00.0
22Q1 (11)2.93-11.217.330.18-10.05.880.2-25.930.00.05-37.525.06.141.37-1.356.83-16.57-6.831.71-29.6116.472240.00.0
21Q4 (10)3.3-5.4435.250.20.042.860.278.017.390.0860.014.296.065.765.638.1814.22-13.22.4269.21-15.52240.00.0
21Q3 (9)3.4910.0942.450.20.017.650.2525.031.580.0525.00.05.73-9.17-17.417.1613.54-7.631.4313.54-29.82240.00.0
21Q2 (8)3.1716.1276.110.217.6553.850.20.017.650.040.0-20.06.311.32-12.646.31-13.88-33.21.26-13.88-54.572240.00.0
21Q1 (7)2.7311.89116.670.1721.43112.50.2-13.0481.820.04-42.860.06.238.53-1.927.33-22.28-16.081.47-48.93-53.852240.00.0
20Q4 (6)2.44-0.4161.590.14-17.65133.330.2321.0576.920.0740.016.675.74-17.3144.49.4321.559.492.8740.57-27.82240.00.0
20Q3 (5)2.4536.1140.00.1730.7788.890.1911.7672.730.050.0-28.576.94-3.9234.927.76-17.8923.382.04-26.53-48.982240.00.0
20Q2 (4)1.842.860.00.1362.50.00.1754.550.00.0525.00.07.2213.750.09.448.180.02.78-12.50.02240.00.0
20Q1 (3)1.26-16.560.00.0833.330.00.11-15.380.00.04-33.330.06.3559.790.08.731.40.03.17-20.110.02240.00.0
19Q4 (2)1.51-13.710.00.06-33.330.00.1318.180.00.06-14.290.03.97-22.740.08.6136.970.03.97-0.660.02240.00.0
19Q3 (1)1.750.00.00.090.00.00.110.00.00.070.00.05.140.00.06.290.00.04.000.00.02240.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)10.75-4.950.88175.00.85-40.560.3134.788.19189.337.91-37.462.8841.82240.0
2022 (9)11.31-10.80.32-57.891.4355.430.239.522.83-52.7912.6474.262.0322.792240.0
2021 (8)12.6859.30.7646.150.9231.430.215.05.99-8.257.26-17.491.66-34.092240.0
2020 (7)7.9658.880.52160.00.775.00.2-9.096.5363.648.7910.142.51-42.782240.0
2019 (6)5.01-30.610.266.670.4-2.440.2283.333.99140.197.9840.64.39164.22240.0
2018 (5)7.22-26.70.12-14.290.412.50.12-14.291.6616.945.6839.841.6616.94224-7.44
2017 (4)9.8516.430.1427.270.4-14.890.14-17.651.429.314.06-26.91.42-29.27242-1.22
2016 (3)8.4616.210.11-15.380.4723.680.17-26.091.30-27.195.566.432.01-36.42456.52
2015 (2)7.285.050.13-18.750.3846.150.23130.01.79-22.665.2239.133.16118.9423011.11
2014 (1)6.93-25.640.16-5.880.26-39.530.125.02.3103.7501.440207-9.61

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