玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
25Q1 (20)2.485.08-13.290.138.33-31.580.290.045.00.05-16.67-16.675.243.09-21.111.69-4.8467.222.02-20.7-3.9000
24Q4 (19)2.36-3.67-13.240.12-33.33-33.330.2938.138.10.060.0-50.05.08-30.79-23.1612.2943.3659.162.543.81-42.3700-100.0
24Q3 (18)2.45-3.54-11.870.185.88-14.290.21-4.55-8.70.0620.00.07.359.77-2.748.57-1.043.62.4524.4113.4700-100.0
24Q2 (17)2.54-11.19-5.220.17-10.53-29.170.2210.00.00.05-16.67-28.576.690.75-25.268.6623.865.511.97-6.17-24.6300-100.0
24Q1 (16)2.865.1511.280.195.56-20.830.2-4.765.260.06-50.00.06.640.39-28.866.99-9.42-5.412.10-52.45-10.140-100.0-100.0
23Q4 (15)2.72-2.164.210.18-14.29158.060.21-8.7-73.420.12100.0100.06.62-12.39155.727.72-6.68-74.494.41104.4191.912240.00.0
23Q3 (14)2.783.736.110.21-12.5-4.550.234.554.550.06-14.29-14.297.55-15.65-10.048.270.78-1.472.16-17.37-19.222240.00.0
23Q2 (13)2.684.28-14.920.240.04.350.2215.790.00.0716.6740.08.96-4.122.658.2111.0417.542.6111.8864.552240.00.0
23Q1 (12)2.57-1.53-12.290.24177.4233.330.19-75.95-5.00.060.020.09.34178.6252.017.39-75.588.312.331.5636.812240.00.0
22Q4 (11)2.61-0.38-20.91-0.31-240.91-255.00.79259.09192.590.06-14.29-25.0-11.88-241.45-295.9830.27260.47269.942.30-13.96-5.172240.00.0
22Q3 (10)2.62-16.83-24.930.22-4.3510.00.220.0-12.00.0740.040.08.4015.046.538.4020.2317.222.6768.3286.492240.00.0
22Q2 (9)3.157.51-0.630.2327.7815.00.2210.010.00.050.025.07.3018.8515.736.982.3210.71.59-6.9825.792240.00.0
22Q1 (8)2.93-11.217.330.18-10.05.880.2-25.930.00.05-37.525.06.141.37-1.356.83-16.57-6.831.71-29.6116.472240.00.0
21Q4 (7)3.3-5.4435.250.20.042.860.278.017.390.0860.014.296.065.765.638.1814.22-13.22.4269.21-15.52240.00.0
21Q3 (6)3.4910.0942.450.20.017.650.2525.031.580.0525.00.05.73-9.17-17.417.1613.54-7.631.4313.54-29.82240.00.0
21Q2 (5)3.1716.1276.110.217.6553.850.20.017.650.040.0-20.06.311.32-12.646.31-13.88-33.21.26-13.88-54.572240.00.0
21Q1 (4)2.7311.890.00.1721.430.00.2-13.040.00.04-42.860.06.238.530.07.33-22.280.01.47-48.930.02240.00.0
20Q4 (3)2.44-0.410.00.14-17.650.00.2321.050.00.0740.00.05.74-17.310.09.4321.550.02.8740.570.02240.00.0
20Q3 (2)2.4536.110.00.1730.770.00.1911.760.00.050.00.06.94-3.920.07.76-17.890.02.04-26.530.02240.00.0
20Q2 (1)1.80.00.00.130.00.00.170.00.00.050.00.07.220.00.09.440.00.02.780.00.02240.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)10.21-5.020.66-25.00.917.060.24-22.586.46-21.038.9112.722.35-18.4900
2023 (9)10.75-4.950.88175.00.85-40.560.3134.788.19189.337.91-37.462.8841.82240.0
2022 (8)11.31-10.80.32-57.891.4355.430.239.522.83-52.7912.6474.262.0322.792240.0
2021 (7)12.6859.30.7646.150.9231.430.215.05.99-8.257.26-17.491.66-34.092240.0
2020 (6)7.9658.880.52160.00.775.00.2-9.096.5363.648.7910.142.51-42.782240.0
2019 (5)5.01-30.610.266.670.4-2.440.2283.333.99140.197.9840.64.39164.22240.0
2018 (4)7.22-26.70.12-14.290.412.50.12-14.291.6616.945.6839.841.6616.94224-7.44
2017 (3)9.8516.430.1427.270.4-14.890.14-17.651.429.314.06-26.91.42-29.27242-1.22
2016 (2)8.4616.210.11-15.380.4723.680.17-26.091.30-27.195.566.432.01-36.42456.52
2015 (1)7.285.050.13-18.750.3846.150.23130.01.7905.2203.16023011.11

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