- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.45 | -3.54 | -11.87 | 0.18 | 5.88 | -14.29 | 0.21 | -4.55 | -8.7 | 0.06 | 20.0 | 0.0 | 7.35 | 9.77 | -2.74 | 8.57 | -1.04 | 3.6 | 2.45 | 24.41 | 13.47 | 0 | 0 | -100.0 |
| 24Q2 (19) | 2.54 | -11.19 | -5.22 | 0.17 | -10.53 | -29.17 | 0.22 | 10.0 | 0.0 | 0.05 | -16.67 | -28.57 | 6.69 | 0.75 | -25.26 | 8.66 | 23.86 | 5.51 | 1.97 | -6.17 | -24.63 | 0 | 0 | -100.0 |
| 24Q1 (18) | 2.86 | 5.15 | 11.28 | 0.19 | 5.56 | -20.83 | 0.2 | -4.76 | 5.26 | 0.06 | -50.0 | 0.0 | 6.64 | 0.39 | -28.86 | 6.99 | -9.42 | -5.41 | 2.10 | -52.45 | -10.14 | 0 | -100.0 | -100.0 |
| 23Q4 (17) | 2.72 | -2.16 | 4.21 | 0.18 | -14.29 | 158.06 | 0.21 | -8.7 | -73.42 | 0.12 | 100.0 | 100.0 | 6.62 | -12.39 | 155.72 | 7.72 | -6.68 | -74.49 | 4.41 | 104.41 | 91.91 | 224 | 0.0 | 0.0 |
| 23Q3 (16) | 2.78 | 3.73 | 6.11 | 0.21 | -12.5 | -4.55 | 0.23 | 4.55 | 4.55 | 0.06 | -14.29 | -14.29 | 7.55 | -15.65 | -10.04 | 8.27 | 0.78 | -1.47 | 2.16 | -17.37 | -19.22 | 224 | 0.0 | 0.0 |
| 23Q2 (15) | 2.68 | 4.28 | -14.92 | 0.24 | 0.0 | 4.35 | 0.22 | 15.79 | 0.0 | 0.07 | 16.67 | 40.0 | 8.96 | -4.1 | 22.65 | 8.21 | 11.04 | 17.54 | 2.61 | 11.88 | 64.55 | 224 | 0.0 | 0.0 |
| 23Q1 (14) | 2.57 | -1.53 | -12.29 | 0.24 | 177.42 | 33.33 | 0.19 | -75.95 | -5.0 | 0.06 | 0.0 | 20.0 | 9.34 | 178.62 | 52.01 | 7.39 | -75.58 | 8.31 | 2.33 | 1.56 | 36.81 | 224 | 0.0 | 0.0 |
| 22Q4 (13) | 2.61 | -0.38 | -20.91 | -0.31 | -240.91 | -255.0 | 0.79 | 259.09 | 192.59 | 0.06 | -14.29 | -25.0 | -11.88 | -241.45 | -295.98 | 30.27 | 260.47 | 269.94 | 2.30 | -13.96 | -5.17 | 224 | 0.0 | 0.0 |
| 22Q3 (12) | 2.62 | -16.83 | -24.93 | 0.22 | -4.35 | 10.0 | 0.22 | 0.0 | -12.0 | 0.07 | 40.0 | 40.0 | 8.40 | 15.0 | 46.53 | 8.40 | 20.23 | 17.22 | 2.67 | 68.32 | 86.49 | 224 | 0.0 | 0.0 |
| 22Q2 (11) | 3.15 | 7.51 | -0.63 | 0.23 | 27.78 | 15.0 | 0.22 | 10.0 | 10.0 | 0.05 | 0.0 | 25.0 | 7.30 | 18.85 | 15.73 | 6.98 | 2.32 | 10.7 | 1.59 | -6.98 | 25.79 | 224 | 0.0 | 0.0 |
| 22Q1 (10) | 2.93 | -11.21 | 7.33 | 0.18 | -10.0 | 5.88 | 0.2 | -25.93 | 0.0 | 0.05 | -37.5 | 25.0 | 6.14 | 1.37 | -1.35 | 6.83 | -16.57 | -6.83 | 1.71 | -29.61 | 16.47 | 224 | 0.0 | 0.0 |
| 21Q4 (9) | 3.3 | -5.44 | 35.25 | 0.2 | 0.0 | 42.86 | 0.27 | 8.0 | 17.39 | 0.08 | 60.0 | 14.29 | 6.06 | 5.76 | 5.63 | 8.18 | 14.22 | -13.2 | 2.42 | 69.21 | -15.5 | 224 | 0.0 | 0.0 |
| 21Q3 (8) | 3.49 | 10.09 | 42.45 | 0.2 | 0.0 | 17.65 | 0.25 | 25.0 | 31.58 | 0.05 | 25.0 | 0.0 | 5.73 | -9.17 | -17.41 | 7.16 | 13.54 | -7.63 | 1.43 | 13.54 | -29.8 | 224 | 0.0 | 0.0 |
| 21Q2 (7) | 3.17 | 16.12 | 76.11 | 0.2 | 17.65 | 53.85 | 0.2 | 0.0 | 17.65 | 0.04 | 0.0 | -20.0 | 6.31 | 1.32 | -12.64 | 6.31 | -13.88 | -33.2 | 1.26 | -13.88 | -54.57 | 224 | 0.0 | 0.0 |
| 21Q1 (6) | 2.73 | 11.89 | 116.67 | 0.17 | 21.43 | 112.5 | 0.2 | -13.04 | 81.82 | 0.04 | -42.86 | 0.0 | 6.23 | 8.53 | -1.92 | 7.33 | -22.28 | -16.08 | 1.47 | -48.93 | -53.85 | 224 | 0.0 | 0.0 |
| 20Q4 (5) | 2.44 | -0.41 | 61.59 | 0.14 | -17.65 | 133.33 | 0.23 | 21.05 | 76.92 | 0.07 | 40.0 | 16.67 | 5.74 | -17.31 | 44.4 | 9.43 | 21.55 | 9.49 | 2.87 | 40.57 | -27.8 | 224 | 0.0 | 0.0 |
| 20Q3 (4) | 2.45 | 36.11 | 0.0 | 0.17 | 30.77 | 0.0 | 0.19 | 11.76 | 0.0 | 0.05 | 0.0 | 0.0 | 6.94 | -3.92 | 0.0 | 7.76 | -17.89 | 0.0 | 2.04 | -26.53 | 0.0 | 224 | 0.0 | 0.0 |
| 20Q2 (3) | 1.8 | 42.86 | 0.0 | 0.13 | 62.5 | 0.0 | 0.17 | 54.55 | 0.0 | 0.05 | 25.0 | 0.0 | 7.22 | 13.75 | 0.0 | 9.44 | 8.18 | 0.0 | 2.78 | -12.5 | 0.0 | 224 | 0.0 | 0.0 |
| 20Q1 (2) | 1.26 | -16.56 | 0.0 | 0.08 | 33.33 | 0.0 | 0.11 | -15.38 | 0.0 | 0.04 | -33.33 | 0.0 | 6.35 | 59.79 | 0.0 | 8.73 | 1.4 | 0.0 | 3.17 | -20.11 | 0.0 | 224 | 0.0 | 0.0 |
| 19Q4 (1) | 1.51 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 3.97 | 0.0 | 0.0 | 8.61 | 0.0 | 0.0 | 3.97 | 0.0 | 0.0 | 224 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.75 | -4.95 | 0.88 | 175.0 | 0.85 | -40.56 | 0.31 | 34.78 | 8.19 | 189.33 | 7.91 | -37.46 | 2.88 | 41.8 | 224 | 0.0 |
| 2022 (9) | 11.31 | -10.8 | 0.32 | -57.89 | 1.43 | 55.43 | 0.23 | 9.52 | 2.83 | -52.79 | 12.64 | 74.26 | 2.03 | 22.79 | 224 | 0.0 |
| 2021 (8) | 12.68 | 59.3 | 0.76 | 46.15 | 0.92 | 31.43 | 0.21 | 5.0 | 5.99 | -8.25 | 7.26 | -17.49 | 1.66 | -34.09 | 224 | 0.0 |
| 2020 (7) | 7.96 | 58.88 | 0.52 | 160.0 | 0.7 | 75.0 | 0.2 | -9.09 | 6.53 | 63.64 | 8.79 | 10.14 | 2.51 | -42.78 | 224 | 0.0 |
| 2019 (6) | 5.01 | -30.61 | 0.2 | 66.67 | 0.4 | -2.44 | 0.22 | 83.33 | 3.99 | 140.19 | 7.98 | 40.6 | 4.39 | 164.2 | 224 | 0.0 |
| 2018 (5) | 7.22 | -26.7 | 0.12 | -14.29 | 0.41 | 2.5 | 0.12 | -14.29 | 1.66 | 16.94 | 5.68 | 39.84 | 1.66 | 16.94 | 224 | -7.44 |
| 2017 (4) | 9.85 | 16.43 | 0.14 | 27.27 | 0.4 | -14.89 | 0.14 | -17.65 | 1.42 | 9.31 | 4.06 | -26.9 | 1.42 | -29.27 | 242 | -1.22 |
| 2016 (3) | 8.46 | 16.21 | 0.11 | -15.38 | 0.47 | 23.68 | 0.17 | -26.09 | 1.30 | -27.19 | 5.56 | 6.43 | 2.01 | -36.4 | 245 | 6.52 |
| 2015 (2) | 7.28 | 5.05 | 0.13 | -18.75 | 0.38 | 46.15 | 0.23 | 130.0 | 1.79 | -22.66 | 5.22 | 39.13 | 3.16 | 118.94 | 230 | 11.11 |
| 2014 (1) | 6.93 | -25.64 | 0.16 | -5.88 | 0.26 | -39.53 | 0.1 | 25.0 | 2.31 | 0 | 3.75 | 0 | 1.44 | 0 | 207 | -9.61 |
