玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
EPS QoQ YoY營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
20Q3 (20)-0.41-86.36-115.7914.1723.7615.3-8.332.34-37.69-7.56-29.45-36.46-7.71-31.12-70.2-2.06-77.59-119.15-1.48-72.09-120.90.2033.3333.33-0.00-100.0-100.041.3727.9224.42110.23-24.290.42-10.2377.56-13.410.00-100.0-100.0
20Q2 (19)-0.2235.29-540.011.4528.8-37.77-8.5340.6-2651.61-5.8447.76-714.74-5.8847.59-1033.33-1.1631.76-992.31-0.8632.28-816.670.1525.00.04.41100.45-60.1332.348.78-9.77145.6013.58578.4-45.60-61.75-134.9627.67-15.851.43
20Q1 (18)-0.3450.72-254.558.8959.32845.74-14.3627.3626.58-11.1840.44-274.96-11.2238.76-320.43-1.7049.1-277.08-1.2748.37-276.390.12-14.29-14.292.20136.36-87.6829.73-8.72-16.09128.1921.95141.72-28.19-424.9-106.9232.888.596.68
19Q4 (17)-0.69-263.16-392.865.58-54.6-50.79-19.77-226.78-204.15-18.77-238.81-488.4-18.32-304.42-514.77-3.34-255.32-430.16-2.46-267.16-459.090.14-6.67-6.67-6.05-223.47-190.332.57-2.05-15.73105.12-4.24-48.45-5.3740.4794.8330.2819.1222.69
19Q3 (16)-0.19-480.0-186.3612.29-33.21-29.25-6.05-1851.61-320.8-5.54-683.16-218.38-4.53-819.05-224.11-0.94-823.08-197.92-0.67-658.33-194.370.150.0-21.054.90-55.7-60.3933.25-7.23-11.99109.77460.6988.76-9.02-106.92-121.9325.42-6.828.87
19Q2 (15)0.05-77.27-50.018.401857.4524.75-0.3198.42-127.430.95-85.13-47.220.63-87.62-62.50.13-86.46-70.450.12-83.33-64.710.157.14-21.0511.06-38.0415.6935.841.16-3.94-30.4390.09-148.34130.43-67.97252.1727.28-11.4924.79
19Q1 (14)0.22257.14375.00.94-91.71-92.32-19.56-200.92-1307.196.39300.31550.05.09270.81451.030.96252.38382.350.72263.64400.00.14-6.67-17.6517.85166.42146.2135.43-8.337.56-307.25-250.69-415.55407.25491.9715375.3630.8224.8832.9
18Q4 (13)-0.14-163.64-300.011.34-34.72-23.58-6.50-337.23-65100.0-3.19-168.16-432.29-2.98-181.64-308.39-0.63-165.62-285.29-0.44-161.97-276.00.15-21.05-11.766.70-45.84-29.138.652.39.52203.90250.60-103.90-352.58-203.924.685.710.97
18Q3 (12)0.22120.0175.017.3717.7612.282.74142.4882.674.68160.0180.243.65117.26176.520.96118.18166.670.71108.82173.080.190.00.012.3729.3930.2137.781.26-21.4158.16-7.63-34.4241.1311.06263.3623.356.8217.1
18Q2 (11)0.10225.00.014.7520.51-4.781.13181.29-49.781.80226.76-14.291.68215.863.70.44229.414.760.34241.673.030.1911.7611.769.5631.86037.3113.27-26.7662.96-35.34-40.7437.041307.41692.5921.86-5.747.53
18Q1 (10)-0.08-214.29012.24-17.52-12.07-1.39-14000.0-156.97-1.42-247.92-2940.0-1.45-201.40-0.34-200.00-0.24-196.0-250.00.170.00.07.25-23.28032.94-6.66-33.1497.370-97.472.63-97.37100.0723.194.2728.98
17Q4 (9)0.07-12.5107.1414.84-4.07361.730.01-99.33100.060.96-42.51105.81.438.33108.590.34-5.56107.80.25-3.85108.870.17-10.530.09.45-0.53248.5835.29-26.59-34.150.00-100.0-100.0100.00783.335118.1822.2411.5328.85
17Q3 (8)0.08-20.0233.3315.47-0.1328.811.50-33.3380.721.67-20.48356.921.32-18.52241.940.36-14.29244.00.26-21.21316.670.1911.765.569.500-8.0348.07-5.63-5.5688.68-16.54167.2711.32281.13-95.1219.94-1.9217.29
17Q2 (7)0.100147.6215.4911.28104.082.25-7.79181.522.104100.0164.021.620147.230.420146.150.33106.25157.890.170.0-5.560.000-100.050.943.39-0.45106.25-97.2426.64-6.2599.83-138.8220.3313.0719.94
17Q1 (6)0.00100.0013.92345.502.44114.4400.05100.300.00100.000.00100.000.16105.6700.170.000.00100.0049.27-8.0603850.003674.780-3750.00-188081.82017.984.170
16Q4 (5)-0.98-1533.330-5.67-147.210-16.90-2136.140-16.56-2447.690-16.65-1690.320-4.36-1644.00-2.82-2250.000.17-5.560-6.36-161.57-139.3353.595.280101.99177.370-1.99-100.86017.261.530
16Q3 (4)-0.0671.430.012.0158.230.00.83130.070.0-0.6580.180.0-0.9372.890.0-0.2572.530.0-0.1278.950.00.180.00.010.3316.20.050.90-0.530.0-131.82-257.120.0231.821339.710.017.000.290.0
16Q2 (3)-0.2100.07.5900.0-2.7600.0-3.2800.0-3.4300.0-0.9100.0-0.5700.00.1800.08.8900.051.1700.083.9000.016.1000.016.9500.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
EPS YoY營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2019 (10)-0.6109.65-31.66-10.9208.4518.67-4.010-4.030-3.240-2.2600.59-16.97.11-22.332.57-15.73272.180-172.4500.76749.4228.3222.07
2018 (9)0.10-60.014.12-5.43-0.7107.12-7.040.72-40.00.45-58.330.43-60.550.37-63.00.711.439.15-9.8538.659.52-97.500197.5000.09023.2015.77
2017 (8)0.25014.93162.391.6007.66-30.431.2001.0801.0901.0000.706.0610.1548.3935.29-34.15134.0339.53-33.3300.00020.0418.09
2016 (7)-1.2805.69-49.33-4.94011.01-24.68-5.150-5.280-5.500-3.3000.668.26.84-61.8153.59-10.5996.06122.914.08-92.860.00016.97-1.28
2015 (6)0.45-61.5411.23-23.290.92-83.3314.623.72.14-57.961.90-55.191.87-59.351.47-52.580.61-1.6117.91-12.5159.94-4.9843.09-60.2457.2400.00017.19-1.26
2014 (5)1.17-38.7414.6415.285.5242.2714.09-1.675.09-35.494.24-38.464.60-50.593.10-41.510.62-7.4620.47-13.763.08-30.12108.39120.23-8.2500.00017.41-12.51
2013 (4)1.91012.7003.88014.3307.8906.8909.3105.3000.67023.72090.27049.22050.7800.00019.900

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