- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21Q4 (20) | 36.53 | 66.96 | 23.5 | 6.59 | 32.86 | 20.7 | 2.24 | 14.87 | 52.38 | 0.98 | 60.66 | 12.64 | 18.04 | -20.42 | -2.27 | 6.13 | -31.2 | 23.39 | 2.68 | -3.77 | -8.79 | 1331 | 0.0 | -4.24 |
| 21Q3 (19) | 21.88 | -17.4 | 16.88 | 4.96 | -0.6 | 30.18 | 1.95 | -4.88 | -2.99 | 0.61 | -3.17 | -7.58 | 22.67 | 20.34 | 11.38 | 8.91 | 15.16 | -17.0 | 2.79 | 17.23 | -20.92 | 1331 | 0.0 | -4.24 |
| 21Q2 (18) | 26.49 | 25.49 | 8.97 | 4.99 | 14.71 | 37.47 | 2.05 | 12.64 | -0.49 | 0.63 | 0.0 | 14.55 | 18.84 | -8.58 | 26.15 | 7.74 | -10.24 | -8.68 | 2.38 | -20.31 | 5.12 | 1331 | -4.24 | -4.24 |
| 21Q1 (17) | 21.11 | -28.63 | 7.65 | 4.35 | -20.33 | 15.38 | 1.82 | 23.81 | -11.22 | 0.63 | -27.59 | -7.35 | 20.61 | 11.64 | 7.19 | 8.62 | 73.49 | -17.53 | 2.98 | 1.47 | -13.94 | 1390 | 0.0 | -9.39 |
| 20Q4 (16) | 29.58 | 58.01 | 6.21 | 5.46 | 43.31 | 15.43 | 1.47 | -26.87 | -33.48 | 0.87 | 31.82 | 3.57 | 18.46 | -9.31 | 8.68 | 4.97 | -53.72 | -37.37 | 2.94 | -16.58 | -2.49 | 1390 | 0.0 | -9.39 |
| 20Q3 (15) | 18.72 | -22.99 | 14.08 | 3.81 | 4.96 | -10.56 | 2.01 | -2.43 | -9.05 | 0.66 | 20.0 | -5.71 | 20.35 | 36.3 | -21.6 | 10.74 | 26.71 | -20.27 | 3.53 | 55.83 | -17.35 | 1390 | 0.0 | -9.39 |
| 20Q2 (14) | 24.31 | 23.97 | 1.25 | 3.63 | -3.71 | -12.53 | 2.06 | 0.49 | -6.79 | 0.55 | -19.12 | -15.38 | 14.93 | -22.33 | -13.61 | 8.47 | -18.94 | -7.94 | 2.26 | -34.76 | -16.43 | 1390 | -9.39 | -9.39 |
| 20Q1 (13) | 19.61 | -29.59 | 28.59 | 3.77 | -20.3 | -4.56 | 2.05 | -7.24 | -7.66 | 0.68 | -19.05 | -12.82 | 19.22 | 13.2 | -25.78 | 10.45 | 31.74 | -28.19 | 3.47 | 14.97 | -32.2 | 1534 | 0.0 | 0.0 |
| 19Q4 (12) | 27.85 | 69.71 | -10.22 | 4.73 | 11.03 | -23.71 | 2.21 | 0.0 | -0.9 | 0.84 | 20.0 | 275.0 | 16.98 | -34.58 | -15.03 | 7.94 | -41.08 | 10.38 | 3.02 | -29.29 | 294.92 | 1534 | 0.0 | -7.42 |
| 19Q3 (11) | 16.41 | -31.65 | -3.92 | 4.26 | 2.65 | 8.4 | 2.21 | 0.0 | -7.92 | 0.7 | 7.69 | -39.66 | 25.96 | 50.19 | 12.82 | 13.47 | 46.31 | -4.16 | 4.27 | 57.57 | -37.19 | 1534 | 0.0 | -7.42 |
| 19Q2 (10) | 24.01 | 57.44 | 0.0 | 4.15 | 5.06 | 8.07 | 2.21 | -0.45 | -11.6 | 0.65 | -16.67 | -41.44 | 17.28 | -33.27 | 8.07 | 9.20 | -36.77 | -11.6 | 2.71 | -47.07 | -41.44 | 1534 | 0.0 | -7.42 |
| 19Q1 (9) | 15.25 | -50.84 | -20.28 | 3.95 | -36.29 | -10.02 | 2.22 | -0.45 | -5.93 | 0.78 | 262.5 | -37.6 | 25.90 | 29.59 | 12.87 | 14.56 | 102.5 | 18.0 | 5.11 | 430.54 | -21.72 | 1534 | -7.42 | -8.14 |
| 18Q4 (8) | 31.02 | 81.62 | -4.02 | 6.2 | 57.76 | 29.98 | 2.23 | -7.08 | -18.91 | -0.48 | -141.38 | -135.29 | 19.99 | -13.13 | 35.43 | 7.19 | -48.84 | -15.51 | -1.55 | -122.78 | -136.77 | 1657 | 0.0 | 0.0 |
| 18Q3 (7) | 17.08 | -28.86 | -17.21 | 3.93 | 2.34 | -30.32 | 2.4 | -4.0 | -9.09 | 1.16 | 4.5 | -10.77 | 23.01 | 43.87 | -15.84 | 14.05 | 34.95 | 9.8 | 6.79 | 46.91 | 7.78 | 1657 | 0.0 | 0.0 |
| 18Q2 (6) | 24.01 | 25.51 | 2.21 | 3.84 | -12.53 | -24.56 | 2.5 | 5.93 | -6.02 | 1.11 | -11.2 | 6.73 | 15.99 | -30.31 | -26.19 | 10.41 | -15.6 | -8.05 | 4.62 | -29.25 | 4.42 | 1657 | -0.78 | 0.0 |
| 18Q1 (5) | 19.13 | -40.81 | -0.52 | 4.39 | -7.97 | 5.28 | 2.36 | -14.18 | 9.77 | 1.25 | -8.09 | 7.76 | 22.95 | 55.49 | 5.83 | 12.34 | 44.99 | 10.34 | 6.53 | 55.28 | 8.32 | 1670 | 0.78 | 0.78 |
| 17Q4 (4) | 32.32 | 56.67 | 0.0 | 4.77 | -15.43 | 0.0 | 2.75 | 4.17 | 0.0 | 1.36 | 4.62 | 0.0 | 14.76 | -46.02 | 0.0 | 8.51 | -33.51 | 0.0 | 4.21 | -33.22 | 0.0 | 1657 | 0.0 | 0.0 |
| 17Q3 (3) | 20.63 | -12.18 | 0.0 | 5.64 | 10.81 | 0.0 | 2.64 | -0.75 | 0.0 | 1.3 | 25.0 | 0.0 | 27.34 | 26.17 | 0.0 | 12.80 | 13.01 | 0.0 | 6.30 | 42.33 | 0.0 | 1657 | 0.0 | 0.0 |
| 17Q2 (2) | 23.49 | 22.15 | 0.0 | 5.09 | 22.06 | 0.0 | 2.66 | 23.72 | 0.0 | 1.04 | -10.34 | 0.0 | 21.67 | -0.07 | 0.0 | 11.32 | 1.28 | 0.0 | 4.43 | -26.6 | 0.0 | 1657 | 0.0 | 0.0 |
| 17Q1 (1) | 19.23 | 0.0 | 0.0 | 4.17 | 0.0 | 0.0 | 2.15 | 0.0 | 0.0 | 1.16 | 0.0 | 0.0 | 21.68 | 0.0 | 0.0 | 11.18 | 0.0 | 0.0 | 6.03 | 0.0 | 0.0 | 1657 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021 (10) | 106.0 | 14.94 | 20.88 | 25.33 | 8.07 | 6.32 | 2.84 | 3.27 | 19.70 | 9.04 | 7.61 | -7.5 | 2.68 | -10.15 | 1331 | 0.0 |
| 2020 (9) | 92.22 | 10.4 | 16.66 | -2.57 | 7.59 | -14.24 | 2.75 | -7.41 | 18.07 | -11.75 | 8.23 | -22.32 | 2.98 | -16.13 | 1331 | -13.23 |
| 2019 (8) | 83.53 | -8.45 | 17.1 | -6.86 | 8.85 | -6.74 | 2.97 | -1.98 | 20.47 | 1.73 | 10.59 | 1.86 | 3.56 | 7.07 | 1534 | 0.0 |
| 2018 (7) | 91.24 | -4.64 | 18.36 | -6.71 | 9.49 | -6.96 | 3.03 | -37.65 | 20.12 | -2.17 | 10.40 | -2.43 | 3.32 | -34.62 | 1534 | -8.14 |
| 2017 (6) | 95.68 | -4.91 | 19.68 | -5.66 | 10.2 | -15.0 | 4.86 | 6.35 | 20.57 | -0.79 | 10.66 | -10.61 | 5.08 | 11.84 | 1670 | 0.78 |
| 2016 (5) | 100.62 | -8.31 | 20.86 | 2.05 | 12.0 | 4.08 | 4.57 | 17.18 | 20.73 | 11.3 | 11.93 | 13.51 | 4.54 | 27.8 | 1657 | -0.78 |
| 2015 (4) | 109.74 | 2.95 | 20.44 | 29.2 | 11.53 | 10.23 | 3.9 | 1.04 | 18.63 | 25.51 | 10.51 | 7.08 | 3.55 | -1.85 | 1670 | 7.12 |
| 2014 (3) | 106.6 | 23.12 | 15.82 | 6.32 | 10.46 | 24.97 | 3.86 | 32.19 | 14.84 | -13.65 | 9.81 | 1.5 | 3.62 | 7.37 | 1559 | 15.65 |
| 2013 (2) | 86.58 | 10.63 | 14.88 | 12.81 | 8.37 | 12.96 | 2.92 | 58.7 | 17.19 | 1.97 | 9.67 | 2.1 | 3.37 | 43.45 | 1348 | 8.27 |
| 2012 (1) | 78.26 | 0 | 13.19 | 0 | 7.41 | 0 | 1.84 | 0 | 16.85 | 0 | 9.47 | 0 | 2.35 | 0 | 1245 | 0 |
