- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 8.81 | -3.29 | 4.88 | 0.1 | -16.67 | 0.0 | 0.85 | -6.59 | 4.94 | 0 | 0 | -100.0 | 1.14 | -13.83 | -4.65 | 9.65 | -3.41 | 0.05 | 0.00 | 0 | -100.0 | 696 | 0.0 | -4.79 |
| 24Q2 (19) | 9.11 | -6.08 | 6.18 | 0.12 | 0.0 | 9.09 | 0.91 | -6.19 | 24.66 | 0 | 0 | -100.0 | 1.32 | 6.48 | 2.74 | 9.99 | -0.11 | 17.41 | 0.00 | 0 | -100.0 | 696 | 0.0 | -4.79 |
| 24Q1 (18) | 9.7 | 9.48 | 16.87 | 0.12 | 9.09 | 50.0 | 0.97 | 16.87 | 51.56 | 0 | 0 | -100.0 | 1.24 | -0.36 | 28.35 | 10.00 | 6.75 | 29.69 | 0.00 | 0 | -100.0 | 696 | 0.0 | -4.79 |
| 23Q4 (17) | 8.86 | 5.48 | -6.64 | 0.11 | 10.0 | 10.0 | 0.83 | 2.47 | -23.85 | 0 | -100.0 | -100.0 | 1.24 | 4.29 | 17.82 | 9.37 | -2.85 | -18.44 | 0.00 | -100.0 | -100.0 | 696 | -4.79 | -4.79 |
| 23Q3 (16) | 8.4 | -2.1 | 26.13 | 0.1 | -9.09 | 25.0 | 0.81 | 10.96 | 0.0 | 0.01 | 0.0 | -50.0 | 1.19 | -7.14 | -0.89 | 9.64 | 13.34 | -20.71 | 0.12 | 2.14 | -60.36 | 731 | 0.0 | 7.18 |
| 23Q2 (15) | 8.58 | 3.37 | 38.61 | 0.11 | 37.5 | 57.14 | 0.73 | 14.06 | 2.82 | 0.01 | 0.0 | -50.0 | 1.28 | 33.01 | 13.37 | 8.51 | 10.34 | -25.82 | 0.12 | -3.26 | -63.93 | 731 | 0.0 | 7.18 |
| 23Q1 (14) | 8.3 | -12.54 | 53.14 | 0.08 | -20.0 | 33.33 | 0.64 | -41.28 | 8.47 | 0.01 | 0.0 | -50.0 | 0.96 | -8.53 | -12.93 | 7.71 | -32.87 | -29.16 | 0.12 | 14.34 | -67.35 | 731 | 0.0 | 7.18 |
| 22Q4 (13) | 9.49 | 42.49 | 109.49 | 0.1 | 25.0 | 42.86 | 1.09 | 34.57 | 81.67 | 0.01 | -50.0 | -80.0 | 1.05 | -12.28 | -31.81 | 11.49 | -5.56 | -13.28 | 0.11 | -64.91 | -90.45 | 731 | 7.18 | 7.18 |
| 22Q3 (12) | 6.66 | 7.59 | 26.86 | 0.08 | 14.29 | -20.0 | 0.81 | 14.08 | 9.46 | 0.02 | 0.0 | -60.0 | 1.20 | 6.22 | -36.94 | 12.16 | 6.03 | -13.71 | 0.30 | -7.06 | -68.47 | 682 | 0.0 | 15.79 |
| 22Q2 (11) | 6.19 | 14.21 | -9.77 | 0.07 | 16.67 | -36.36 | 0.71 | 20.34 | -7.79 | 0.02 | 0.0 | -60.0 | 1.13 | 2.15 | -29.48 | 11.47 | 5.37 | 2.19 | 0.32 | -12.44 | -55.67 | 682 | 0.0 | 15.79 |
| 22Q1 (10) | 5.42 | 19.65 | 24.88 | 0.06 | -14.29 | -25.0 | 0.59 | -1.67 | -19.18 | 0.02 | -60.0 | -60.0 | 1.11 | -28.36 | -39.94 | 10.89 | -17.81 | -35.28 | 0.37 | -66.57 | -67.97 | 682 | 0.0 | 15.79 |
| 21Q4 (9) | 4.53 | -13.71 | -6.6 | 0.07 | -30.0 | -22.22 | 0.6 | -18.92 | -13.04 | 0.05 | 0.0 | 0.0 | 1.55 | -18.87 | -16.73 | 13.25 | -6.03 | -6.9 | 1.10 | 15.89 | 7.06 | 682 | 15.79 | 15.79 |
| 21Q3 (8) | 5.25 | -23.47 | 7.36 | 0.1 | -9.09 | 11.11 | 0.74 | -3.9 | 2.78 | 0.05 | 0.0 | -16.67 | 1.90 | 18.79 | 3.49 | 14.10 | 25.58 | -4.27 | 0.95 | 30.67 | -22.38 | 589 | 0.0 | -59.63 |
| 21Q2 (7) | 6.86 | 58.06 | -17.05 | 0.11 | 37.5 | -88.3 | 0.77 | 5.48 | -32.46 | 0.05 | 0.0 | -66.67 | 1.60 | -13.01 | -85.89 | 11.22 | -33.27 | -18.57 | 0.73 | -36.73 | -59.82 | 589 | 0.0 | -59.63 |
| 21Q1 (6) | 4.34 | -10.52 | -72.48 | 0.08 | -11.11 | -93.98 | 0.73 | 5.8 | -65.07 | 0.05 | 0.0 | -81.48 | 1.84 | -0.67 | -78.14 | 16.82 | 18.23 | 26.92 | 1.15 | 11.75 | -32.71 | 589 | 0.0 | -61.07 |
| 20Q4 (5) | 4.85 | -0.82 | -77.0 | 0.09 | 0.0 | -94.41 | 0.69 | -4.17 | -68.49 | 0.05 | -16.67 | -85.71 | 1.86 | 0.82 | -75.69 | 14.23 | -3.38 | 37.01 | 1.03 | -15.98 | -37.88 | 589 | -59.63 | -61.07 |
| 20Q3 (4) | 4.89 | -40.87 | 0.0 | 0.09 | -90.43 | 0.0 | 0.72 | -36.84 | 0.0 | 0.06 | -60.0 | 0.0 | 1.84 | -83.81 | 0.0 | 14.72 | 6.81 | 0.0 | 1.23 | -32.35 | 0.0 | 1459 | 0.0 | 0.0 |
| 20Q2 (3) | 8.27 | -47.56 | 0.0 | 0.94 | -29.32 | 0.0 | 1.14 | -45.45 | 0.0 | 0.15 | -44.44 | 0.0 | 11.37 | 34.77 | 0.0 | 13.78 | 4.01 | 0.0 | 1.81 | 5.94 | 0.0 | 1459 | -3.57 | 0.0 |
| 20Q1 (2) | 15.77 | -25.23 | 0.0 | 1.33 | -17.39 | 0.0 | 2.09 | -4.57 | 0.0 | 0.27 | -22.86 | 0.0 | 8.43 | 10.48 | 0.0 | 13.25 | 27.63 | 0.0 | 1.71 | 3.17 | 0.0 | 1513 | 0.0 | 0.0 |
| 19Q4 (1) | 21.09 | 0.0 | 0.0 | 1.61 | 0.0 | 0.0 | 2.19 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 7.63 | 0.0 | 0.0 | 10.38 | 0.0 | 0.0 | 1.66 | 0.0 | 0.0 | 1513 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 34.14 | 22.94 | 0.39 | 25.81 | 3.0 | -5.96 | 0.02 | -75.0 | 1.14 | 2.33 | 8.79 | -23.5 | 0.06 | -79.66 | 731 | 0.0 |
| 2022 (9) | 27.77 | 32.36 | 0.31 | -13.89 | 3.19 | 12.72 | 0.08 | -60.0 | 1.12 | -34.94 | 11.49 | -14.84 | 0.29 | -69.78 | 731 | 7.18 |
| 2021 (8) | 20.98 | -37.89 | 0.36 | -85.31 | 2.83 | -39.01 | 0.2 | -61.54 | 1.72 | -76.34 | 13.49 | -1.8 | 0.95 | -38.07 | 682 | 15.79 |
| 2020 (7) | 33.78 | -56.66 | 2.45 | -60.36 | 4.64 | -50.9 | 0.52 | -54.78 | 7.25 | -8.53 | 13.74 | 13.29 | 1.54 | 4.33 | 589 | -59.63 |
| 2019 (6) | 77.94 | -8.33 | 6.18 | -0.64 | 9.45 | 14.13 | 1.15 | 2.68 | 7.93 | 8.38 | 12.12 | 24.5 | 1.48 | 12.01 | 1459 | -3.57 |
| 2018 (5) | 85.02 | 52.61 | 6.22 | 33.48 | 8.28 | 43.75 | 1.12 | 40.0 | 7.32 | -12.54 | 9.74 | -5.81 | 1.32 | -8.26 | 1513 | 1.75 |
| 2017 (4) | 55.71 | 137.57 | 4.66 | 959.09 | 5.76 | 148.28 | 0.8 | 81.82 | 8.36 | 345.8 | 10.34 | 4.51 | 1.44 | -23.47 | 1487 | 135.66 |
| 2016 (3) | 23.45 | 60.84 | 0.44 | 37.5 | 2.32 | 70.59 | 0.44 | 12.82 | 1.88 | -14.51 | 9.89 | 6.06 | 1.88 | -29.85 | 631 | 37.17 |
| 2015 (2) | 14.58 | 2.97 | 0.32 | 60.0 | 1.36 | 8.8 | 0.39 | 550.0 | 2.19 | 55.39 | 9.33 | 5.67 | 2.67 | 531.28 | 460 | 6.48 |
| 2014 (1) | 14.16 | -18.06 | 0.2 | -42.86 | 1.25 | 26.26 | 0.06 | -14.29 | 1.41 | 0 | 8.83 | 0 | 0.42 | 0 | 432 | 5.37 |
