- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q2 (20) | 0.2 | -33.33 | -80.77 | 0.01 | -50.0 | -80.0 | 0.12 | 9.09 | -29.41 | 0.07 | -22.22 | -30.0 | 5.00 | -25.0 | 4.0 | 60.00 | 63.64 | 267.06 | 35.00 | 16.67 | 264.0 | 167 | 0.0 | -25.78 |
| 23Q1 (19) | 0.3 | -47.37 | -72.48 | 0.02 | -33.33 | -33.33 | 0.11 | -21.43 | -21.43 | 0.09 | 12.5 | -25.0 | 6.67 | 26.67 | 142.22 | 36.67 | 49.29 | 185.48 | 30.00 | 113.75 | 172.5 | 167 | 0.0 | -25.78 |
| 22Q4 (18) | 0.57 | -12.31 | -51.28 | 0.03 | -25.0 | -25.0 | 0.14 | -30.0 | 7.69 | 0.08 | -27.27 | -20.0 | 5.26 | -14.47 | 53.95 | 24.56 | -20.18 | 121.05 | 14.04 | -17.07 | 64.21 | 167 | -25.78 | -25.78 |
| 22Q3 (17) | 0.65 | -37.5 | -51.13 | 0.04 | -20.0 | 33.33 | 0.2 | 17.65 | 25.0 | 0.11 | 10.0 | 10.0 | 6.15 | 28.0 | 172.82 | 30.77 | 88.24 | 155.77 | 16.92 | 76.0 | 125.08 | 225 | 0.0 | -1.75 |
| 22Q2 (16) | 1.04 | -4.59 | -25.18 | 0.05 | 66.67 | 150.0 | 0.17 | 21.43 | 6.25 | 0.1 | -16.67 | 42.86 | 4.81 | 74.68 | 234.13 | 16.35 | 27.27 | 42.01 | 9.62 | -12.66 | 90.93 | 225 | 0.0 | -1.75 |
| 22Q1 (15) | 1.09 | -6.84 | -17.42 | 0.03 | -25.0 | 50.0 | 0.14 | 7.69 | -33.33 | 0.12 | 20.0 | 71.43 | 2.75 | -19.5 | 81.65 | 12.84 | 15.6 | -19.27 | 11.01 | 28.81 | 107.6 | 225 | 0.0 | -1.75 |
| 21Q4 (14) | 1.17 | -12.03 | -1.68 | 0.04 | 33.33 | 100.0 | 0.13 | -18.75 | -38.1 | 0.1 | 0.0 | 11.11 | 3.42 | 51.57 | 103.42 | 11.11 | -7.64 | -37.04 | 8.55 | 13.68 | 13.01 | 225 | -1.75 | -1.75 |
| 21Q3 (13) | 1.33 | -4.32 | 54.65 | 0.03 | 50.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.1 | 42.86 | 0.0 | 2.26 | 56.77 | -35.34 | 12.03 | 4.51 | -35.34 | 7.52 | 49.3 | -35.34 | 229 | 0.0 | 7.51 |
| 21Q2 (12) | 1.39 | 5.3 | 69.51 | 0.02 | 0.0 | 0.0 | 0.16 | -23.81 | 0.0 | 0.07 | 0.0 | 0.0 | 1.44 | -5.04 | -41.01 | 11.51 | -27.65 | -41.01 | 5.04 | -5.04 | -41.01 | 229 | 0.0 | 7.51 |
| 21Q1 (11) | 1.32 | 10.92 | 57.14 | 0.02 | 0.0 | 0.0 | 0.21 | 0.0 | 40.0 | 0.07 | -22.22 | 0.0 | 1.52 | -9.85 | -36.36 | 15.91 | -9.85 | -10.91 | 5.30 | -29.88 | -36.36 | 229 | 0.0 | -51.28 |
| 20Q4 (10) | 1.19 | 38.37 | 10.19 | 0.02 | -33.33 | -33.33 | 0.21 | 31.25 | 10.53 | 0.09 | -10.0 | 28.57 | 1.68 | -51.82 | -39.5 | 17.65 | -5.15 | 0.31 | 7.56 | -34.96 | 16.69 | 229 | 7.51 | -51.28 |
| 20Q3 (9) | 0.86 | 4.88 | -36.76 | 0.03 | 50.0 | 50.0 | 0.16 | 0.0 | -56.76 | 0.1 | 42.86 | 66.67 | 3.49 | 43.02 | 137.21 | 18.60 | -4.65 | -31.62 | 11.63 | 36.21 | 163.57 | 213 | 0.0 | -54.68 |
| 20Q2 (8) | 0.82 | -2.38 | -51.19 | 0.02 | 0.0 | 0.0 | 0.16 | 6.67 | -15.79 | 0.07 | 0.0 | 40.0 | 2.44 | 2.44 | 104.88 | 19.51 | 9.27 | 72.53 | 8.54 | 2.44 | 186.83 | 213 | -54.68 | -54.68 |
| 20Q1 (7) | 0.84 | -22.22 | -59.02 | 0.02 | -33.33 | -71.43 | 0.15 | -21.05 | -25.0 | 0.07 | 0.0 | 16.67 | 2.38 | -14.29 | -30.27 | 17.86 | 1.5 | 83.04 | 8.33 | 28.57 | 184.72 | 470 | 0.0 | 0.0 |
| 19Q4 (6) | 1.08 | -20.59 | -61.97 | 0.03 | 50.0 | -25.0 | 0.19 | -48.65 | -9.52 | 0.07 | 16.67 | -61.11 | 2.78 | 88.89 | 97.22 | 17.59 | -35.34 | 137.92 | 6.48 | 46.91 | 2.26 | 470 | 0.0 | 0.0 |
| 19Q3 (5) | 1.36 | -19.05 | -62.94 | 0.02 | 0.0 | -50.0 | 0.37 | 94.74 | 76.19 | 0.06 | 20.0 | -64.71 | 1.47 | 23.53 | 34.93 | 27.21 | 140.56 | 375.46 | 4.41 | 48.24 | -4.76 | 470 | 0.0 | -13.92 |
| 19Q2 (4) | 1.68 | -18.05 | 0.0 | 0.02 | -71.43 | 0.0 | 0.19 | -5.0 | 0.0 | 0.05 | -16.67 | 0.0 | 1.19 | -65.14 | 0.0 | 11.31 | 15.92 | 0.0 | 2.98 | 1.69 | 0.0 | 470 | 0.0 | 0.0 |
| 19Q1 (3) | 2.05 | -27.82 | 0.0 | 0.07 | 75.0 | 0.0 | 0.2 | -4.76 | 0.0 | 0.06 | -66.67 | 0.0 | 3.41 | 142.44 | 0.0 | 9.76 | 31.94 | 0.0 | 2.93 | -53.82 | 0.0 | 470 | 0.0 | 0.0 |
| 18Q4 (2) | 2.84 | -22.62 | 0.0 | 0.04 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.18 | 5.88 | 0.0 | 1.41 | 29.23 | 0.0 | 7.39 | 29.23 | 0.0 | 6.34 | 36.83 | 0.0 | 470 | -13.92 | 0.0 |
| 18Q3 (1) | 3.67 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 1.09 | 0.0 | 0.0 | 5.72 | 0.0 | 0.0 | 4.63 | 0.0 | 0.0 | 546 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2022 (10) | 3.35 | -35.82 | 0.14 | 27.27 | 0.65 | -1.52 | 0.41 | 17.14 | 4.18 | 98.32 | 19.40 | 53.46 | 12.24 | 82.53 | 225 | 0.0 |
| 2021 (9) | 5.22 | 40.7 | 0.11 | 22.22 | 0.66 | -4.35 | 0.35 | 6.06 | 2.11 | -13.13 | 12.64 | -32.02 | 6.70 | -24.62 | 225 | -1.75 |
| 2020 (8) | 3.71 | -39.87 | 0.09 | -35.71 | 0.69 | -26.6 | 0.33 | 37.5 | 2.43 | 6.91 | 18.60 | 22.08 | 8.89 | 128.67 | 229 | 7.51 |
| 2019 (7) | 6.17 | -53.15 | 0.14 | -26.32 | 0.94 | 4.44 | 0.24 | -66.2 | 2.27 | 57.28 | 15.24 | 122.94 | 3.89 | -27.85 | 213 | -54.68 |
| 2018 (6) | 13.17 | -12.02 | 0.19 | -9.52 | 0.9 | -6.25 | 0.71 | 5.97 | 1.44 | 2.84 | 6.83 | 6.56 | 5.39 | 20.45 | 470 | -25.63 |
| 2017 (5) | 14.97 | -5.43 | 0.21 | 162.5 | 0.96 | -29.41 | 0.67 | -4.29 | 1.40 | 177.58 | 6.41 | -25.36 | 4.48 | 1.21 | 632 | 4.12 |
| 2016 (4) | 15.83 | -27.42 | 0.08 | -57.89 | 1.36 | -16.05 | 0.7 | -41.18 | 0.51 | -41.99 | 8.59 | 15.66 | 4.42 | -18.96 | 607 | -21.88 |
| 2015 (3) | 21.81 | -13.0 | 0.19 | 5.56 | 1.62 | 20.9 | 1.19 | -15.6 | 0.87 | 21.33 | 7.43 | 38.97 | 5.46 | -2.99 | 777 | -0.26 |
| 2014 (2) | 25.07 | 27.91 | 0.18 | -67.86 | 1.34 | -10.07 | 1.41 | -4.73 | 0.72 | -74.87 | 5.35 | -29.69 | 5.62 | -25.52 | 779 | -13.54 |
| 2013 (1) | 19.6 | 36.87 | 0.56 | 229.41 | 1.49 | 34.23 | 1.48 | 117.65 | 2.86 | 0 | 7.60 | 0 | 7.55 | 0 | 901 | 69.36 |
