- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 17Q4 (20) | 2.08 | -3.7 | -34.59 | 0.07 | -12.5 | -41.67 | 0.37 | 12.12 | -17.78 | 0.26 | -3.7 | -10.34 | 3.37 | -9.13 | -10.82 | 17.79 | 16.43 | 25.71 | 12.50 | 0.0 | 37.07 | 310 | 0.0 | 0.0 |
| 17Q3 (19) | 2.16 | 6.93 | -41.46 | 0.08 | 33.33 | -33.33 | 0.33 | 0.0 | -23.26 | 0.27 | -3.57 | -25.0 | 3.70 | 24.69 | 13.89 | 15.28 | -6.48 | 31.1 | 12.50 | -9.82 | 28.12 | 310 | 0.0 | 19.23 |
| 17Q2 (18) | 2.02 | -3.35 | -47.12 | 0.06 | -33.33 | -45.45 | 0.33 | -10.81 | -21.43 | 0.28 | -9.68 | -36.36 | 2.97 | -31.02 | 3.15 | 16.34 | -7.72 | 48.59 | 13.86 | -6.55 | 20.34 | 310 | 0.0 | 19.23 |
| 17Q1 (17) | 2.09 | -34.28 | -37.24 | 0.09 | -25.0 | 0 | 0.37 | -17.78 | -7.5 | 0.31 | 6.9 | 0 | 4.31 | 14.11 | 0 | 17.70 | 25.1 | 47.38 | 14.83 | 62.65 | 0 | 310 | 0.0 | 0 |
| 16Q4 (16) | 3.18 | -13.82 | -16.97 | 0.12 | 0.0 | 0 | 0.45 | 4.65 | 0.0 | 0.29 | -19.44 | 0 | 3.77 | 16.04 | 0 | 14.15 | 21.43 | 20.44 | 9.12 | -6.53 | 0 | 310 | 19.23 | 0 |
| 16Q3 (15) | 3.69 | -3.4 | 6.34 | 0.12 | 9.09 | 0 | 0.43 | 2.38 | 7.5 | 0.36 | -18.18 | 0 | 3.25 | 12.93 | 0 | 11.65 | 5.99 | 1.09 | 9.76 | -15.3 | 0 | 260 | 0.0 | 0 |
| 16Q2 (14) | 3.82 | 14.71 | 39.93 | 0.11 | 0 | 0 | 0.42 | 5.0 | 16.67 | 0.44 | 0 | 0 | 2.88 | 0 | 0 | 10.99 | -8.47 | -16.62 | 11.52 | 0 | 0 | 260 | 0 | 0 |
| 16Q1 (13) | 3.33 | -13.05 | 37.04 | 0 | 0 | 0 | 0.4 | -11.11 | 2.56 | 0 | 0 | 0 | 0.00 | 0 | 0 | 12.01 | 2.24 | -25.16 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q4 (12) | 3.83 | 10.37 | 21.97 | 0 | 0 | 0 | 0.45 | 12.5 | 12.5 | 0 | 0 | 0 | 0.00 | 0 | 0 | 11.75 | 1.93 | -7.77 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q3 (11) | 3.47 | 27.11 | 23.93 | 0 | 0 | 0 | 0.4 | 11.11 | -16.67 | 0 | 0 | 0 | 0.00 | 0 | 0 | 11.53 | -12.58 | -32.76 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q2 (10) | 2.73 | 12.35 | 3.8 | 0 | 0 | 0 | 0.36 | -7.69 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 13.19 | -17.84 | -3.66 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q1 (9) | 2.43 | -22.61 | -6.18 | 0 | 0 | 0 | 0.39 | -2.5 | 14.71 | 0 | 0 | 0 | 0.00 | 0 | 0 | 16.05 | 25.99 | 22.26 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q4 (8) | 3.14 | 12.14 | 22.18 | 0 | 0 | 0 | 0.4 | -16.67 | 33.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 12.74 | -25.69 | 9.13 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q3 (7) | 2.8 | 6.46 | -8.79 | 0 | 0 | 0 | 0.48 | 33.33 | 37.14 | 0 | 0 | 0 | 0.00 | 0 | 0 | 17.14 | 25.24 | 50.37 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q2 (6) | 2.63 | 1.54 | 16.89 | 0 | 0 | 0 | 0.36 | 5.88 | 9.09 | 0 | 0 | 0 | 0.00 | 0 | 0 | 13.69 | 4.27 | -6.67 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q1 (5) | 2.59 | 0.78 | 30.15 | 0 | 0 | 0 | 0.34 | 13.33 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 13.13 | 12.46 | -23.17 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 13Q4 (4) | 2.57 | -16.29 | 0.0 | 0 | 0 | 0.0 | 0.3 | -14.29 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 11.67 | 2.39 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q3 (3) | 3.07 | 36.44 | 0.0 | 0 | 0 | 0.0 | 0.35 | 6.06 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 11.40 | -22.27 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q2 (2) | 2.25 | 13.07 | 0.0 | 0 | 0 | 0.0 | 0.33 | -2.94 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 14.67 | -14.16 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q1 (1) | 1.99 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 17.09 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
