- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 19.05 | -0.31 | 24.84 | 0.47 | 9.3 | 9.3 | 0.78 | 21.88 | 21.88 | 0.14 | -6.67 | -12.5 | 2.47 | 9.65 | -12.44 | 4.09 | 22.26 | -2.37 | 0.73 | -6.37 | -29.91 | 2059 | 0.0 | 0.0 |
| 24Q3 (19) | 19.11 | -2.25 | 9.26 | 0.43 | -21.82 | 2.38 | 0.64 | 28.0 | 14.29 | 0.15 | -37.5 | -21.05 | 2.25 | -20.02 | -6.3 | 3.35 | 30.95 | 4.6 | 0.78 | -36.06 | -27.75 | 2059 | 0.0 | -9.81 |
| 24Q2 (18) | 19.55 | 22.72 | 25.97 | 0.55 | 34.15 | 17.02 | 0.5 | -18.03 | -15.25 | 0.24 | 20.0 | 33.33 | 2.81 | 9.31 | -7.1 | 2.56 | -33.21 | -32.72 | 1.23 | -2.22 | 5.85 | 2059 | 0.0 | -9.81 |
| 24Q1 (17) | 15.93 | 4.39 | 6.13 | 0.41 | -4.65 | -12.77 | 0.61 | -4.69 | 7.02 | 0.2 | 25.0 | 0.0 | 2.57 | -8.66 | -17.8 | 3.83 | -8.7 | 0.84 | 1.26 | 19.74 | -5.78 | 2059 | 0.0 | -9.81 |
| 23Q4 (16) | 15.26 | -12.75 | -9.81 | 0.43 | 2.38 | -4.44 | 0.64 | 14.29 | 10.34 | 0.16 | -15.79 | -15.79 | 2.82 | 17.34 | 5.95 | 4.19 | 30.99 | 22.35 | 1.05 | -3.48 | -6.63 | 2059 | -9.81 | -9.81 |
| 23Q3 (15) | 17.49 | 12.69 | -6.87 | 0.42 | -10.64 | -20.75 | 0.56 | -5.08 | -15.15 | 0.19 | 5.56 | -5.0 | 2.40 | -20.7 | -14.91 | 3.20 | -15.78 | -8.89 | 1.09 | -6.33 | 2.01 | 2283 | 0.0 | -20.54 |
| 23Q2 (14) | 15.52 | 3.4 | -13.2 | 0.47 | 0.0 | -4.08 | 0.59 | 3.51 | -4.84 | 0.18 | -10.0 | -28.0 | 3.03 | -3.29 | 10.5 | 3.80 | 0.11 | 9.63 | 1.16 | -12.96 | -17.05 | 2283 | 0.0 | -20.54 |
| 23Q1 (13) | 15.01 | -11.29 | -20.79 | 0.47 | 4.44 | -7.84 | 0.57 | -1.72 | -3.39 | 0.2 | 5.26 | -31.03 | 3.13 | 17.73 | 16.35 | 3.80 | 10.78 | 21.97 | 1.33 | 18.66 | -12.93 | 2283 | 0.0 | -20.54 |
| 22Q4 (12) | 16.92 | -9.9 | -19.24 | 0.45 | -15.09 | -10.0 | 0.58 | -12.12 | 26.09 | 0.19 | -5.0 | -29.63 | 2.66 | -5.76 | 11.44 | 3.43 | -2.46 | 56.12 | 1.12 | 5.44 | -12.87 | 2283 | -20.54 | -20.54 |
| 22Q3 (11) | 18.78 | 5.03 | -11.42 | 0.53 | 8.16 | 8.16 | 0.66 | 6.45 | 15.79 | 0.2 | -20.0 | -25.93 | 2.82 | 2.98 | 22.1 | 3.51 | 1.35 | 30.71 | 1.06 | -23.83 | -16.38 | 2873 | 0.0 | -5.24 |
| 22Q2 (10) | 17.88 | -5.65 | -3.4 | 0.49 | -3.92 | 11.36 | 0.62 | 5.08 | 12.73 | 0.25 | -13.79 | -13.79 | 2.74 | 1.83 | 15.29 | 3.47 | 11.37 | 16.7 | 1.40 | -8.63 | -10.76 | 2873 | 0.0 | -5.24 |
| 22Q1 (9) | 18.95 | -9.55 | 14.16 | 0.51 | 2.0 | 10.87 | 0.59 | 28.26 | 0.0 | 0.29 | 7.41 | 11.54 | 2.69 | 12.77 | -2.88 | 3.11 | 41.8 | -12.4 | 1.53 | 18.74 | -2.29 | 2873 | 0.0 | -5.24 |
| 21Q4 (8) | 20.95 | -1.18 | 18.7 | 0.5 | 2.04 | -1.96 | 0.46 | -19.3 | 6.98 | 0.27 | 0.0 | 12.5 | 2.39 | 3.26 | -17.4 | 2.20 | -18.34 | -9.87 | 1.29 | 1.19 | -5.22 | 2873 | -5.24 | -5.24 |
| 21Q3 (7) | 21.2 | 14.53 | 17.65 | 0.49 | 11.36 | -3.92 | 0.57 | 3.64 | 1.79 | 0.27 | -6.9 | 17.39 | 2.31 | -2.77 | -18.33 | 2.69 | -9.51 | -13.48 | 1.27 | -18.71 | -0.22 | 3032 | 0.0 | 5.61 |
| 21Q2 (6) | 18.51 | 11.51 | 18.43 | 0.44 | -4.35 | -4.35 | 0.55 | -6.78 | 1.85 | 0.29 | 11.54 | 26.09 | 2.38 | -14.22 | -19.23 | 2.97 | -16.4 | -14.0 | 1.57 | 0.03 | 6.47 | 3032 | 0.0 | 5.61 |
| 21Q1 (5) | 16.6 | -5.95 | 58.85 | 0.46 | -9.8 | 17.95 | 0.59 | 37.21 | 9.26 | 0.26 | 8.33 | 8.33 | 2.77 | -4.1 | -25.75 | 3.55 | 45.89 | -31.22 | 1.57 | 15.19 | -31.8 | 3032 | 0.0 | -18.95 |
| 20Q4 (4) | 17.65 | -2.05 | 0.0 | 0.51 | 0.0 | 0.0 | 0.43 | -23.21 | 0.0 | 0.24 | 4.35 | 0.0 | 2.89 | 2.1 | 0.0 | 2.44 | -21.6 | 0.0 | 1.36 | 6.54 | 0.0 | 3032 | 5.61 | 0.0 |
| 20Q3 (3) | 18.02 | 15.29 | 0.0 | 0.51 | 10.87 | 0.0 | 0.56 | 3.7 | 0.0 | 0.23 | 0.0 | 0.0 | 2.83 | -3.84 | 0.0 | 3.11 | -10.05 | 0.0 | 1.28 | -13.26 | 0.0 | 2871 | 0.0 | 0.0 |
| 20Q2 (2) | 15.63 | 49.57 | 0.0 | 0.46 | 17.95 | 0.0 | 0.54 | 0.0 | 0.0 | 0.23 | -4.17 | 0.0 | 2.94 | -21.14 | 0.0 | 3.45 | -33.14 | 0.0 | 1.47 | -35.93 | 0.0 | 2871 | -23.26 | 0.0 |
| 20Q1 (1) | 10.45 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.54 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 3.73 | 0.0 | 0.0 | 5.17 | 0.0 | 0.0 | 2.30 | 0.0 | 0.0 | 3741 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 73.64 | 16.35 | 1.86 | 3.91 | 2.54 | 7.63 | 0.73 | 0.0 | 2.53 | -10.69 | 3.45 | -7.5 | 0.99 | -14.05 | 2059 | 0.0 |
| 2023 (9) | 63.29 | -12.74 | 1.79 | -9.6 | 2.36 | -3.28 | 0.73 | -20.65 | 2.83 | 3.6 | 3.73 | 10.84 | 1.15 | -9.07 | 2059 | -9.81 |
| 2022 (8) | 72.53 | -6.12 | 1.98 | 4.76 | 2.44 | 12.44 | 0.92 | -15.6 | 2.73 | 11.59 | 3.36 | 19.78 | 1.27 | -10.09 | 2283 | -20.54 |
| 2021 (7) | 77.26 | 25.14 | 1.89 | 1.61 | 2.17 | 4.33 | 1.09 | 17.2 | 2.45 | -18.8 | 2.81 | -16.63 | 1.41 | -6.34 | 2873 | -5.24 |
| 2020 (6) | 61.74 | -5.61 | 1.86 | -19.48 | 2.08 | -7.96 | 0.93 | -10.58 | 3.01 | -14.69 | 3.37 | -2.49 | 1.51 | -5.26 | 3032 | 5.61 |
| 2019 (5) | 65.41 | -7.1 | 2.31 | 2.21 | 2.26 | 2.73 | 1.04 | -17.46 | 3.53 | 10.03 | 3.46 | 10.58 | 1.59 | -11.15 | 2871 | -23.26 |
| 2018 (4) | 70.41 | -0.17 | 2.26 | -3.42 | 2.2 | 2.33 | 1.26 | -0.79 | 3.21 | -3.25 | 3.12 | 2.5 | 1.79 | -0.62 | 3741 | -1.29 |
| 2017 (3) | 70.53 | 1.12 | 2.34 | 7.83 | 2.15 | -17.62 | 1.27 | -31.35 | 3.32 | 6.64 | 3.05 | -18.54 | 1.80 | -32.11 | 3790 | -6.28 |
| 2016 (2) | 69.75 | -1.41 | 2.17 | -2.25 | 2.61 | -27.7 | 1.85 | 66.67 | 3.11 | -0.85 | 3.74 | -26.66 | 2.65 | 69.06 | 4044 | 15.91 |
| 2015 (1) | 70.75 | -6.58 | 2.22 | 2.78 | 3.61 | 44.98 | 1.11 | -16.54 | 3.14 | 0 | 5.10 | 0 | 1.57 | 0 | 3489 | 0.55 |
