玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)4.32-16.92-30.880.170.0-37.040.65-34.3430.00.26-3.7-7.143.9420.37-8.9115.05-20.9788.086.0215.9134.3414230.00.0
24Q3 (19)5.2-10.34-28.470.17-19.05-32.00.99102.04110.640.27-3.578.03.27-9.71-4.9319.04125.35194.495.197.5550.9914230.01.64
24Q2 (18)5.8-23.48-18.190.21-16.00.00.49-2.06.520.28-3.453.73.629.7822.248.4528.0830.214.8326.1826.7714230.01.64
24Q1 (17)7.5821.2849.210.25-7.4131.580.50.0-12.280.293.577.413.30-23.65-11.826.60-17.55-41.213.83-14.6-28.0214230.01.64
23Q4 (16)6.25-14.0328.340.278.022.730.56.38-26.470.2812.0-62.164.3225.63-4.378.0023.74-42.714.4830.28-70.5214231.641.64
23Q3 (15)7.272.54-3.580.2519.05-3.850.472.17-42.680.25-7.4138.893.4416.1-0.286.46-0.36-40.553.44-9.744.0514000.019.86
23Q2 (14)7.0939.57-23.10.2110.53-32.260.46-19.3-9.80.270.017.392.96-20.81-11.916.49-42.1817.293.81-28.3552.6614000.019.86
23Q1 (13)5.084.31-43.870.19-13.64-42.420.57-16.18-8.060.27-63.5135.03.74-17.212.5711.22-19.6463.785.31-65.02140.514000.019.86
22Q4 (12)4.87-35.41-44.660.22-15.38-21.430.68-17.0761.90.74311.11221.744.5231.0141.9813.9628.39192.5615.20536.5481.38140019.8619.86
22Q3 (11)7.54-18.22-19.620.26-16.13-10.340.8260.7849.090.18-21.74-21.743.452.5611.5310.8896.6185.472.39-4.3-2.6411680.0-11.11
22Q2 (10)9.221.88-5.140.31-6.063.330.51-17.7415.910.2315.04.553.36-7.798.945.53-19.2622.192.4912.8810.2111680.0-11.11
22Q1 (9)9.052.84-0.550.3317.860.00.6247.6219.230.2-13.045.263.6514.60.556.8543.5419.892.21-15.455.8411680.0-11.11
21Q4 (8)8.8-6.18-7.270.28-3.45-26.320.42-23.640.00.230.0-30.33.182.92-20.544.77-18.67.842.616.59-24.841168-11.11-11.11
21Q3 (7)9.38-3.50.970.29-3.33-12.120.5525.048.650.234.5543.753.090.17-12.965.8629.5347.222.458.3342.3713140.01.31
21Q2 (6)9.726.8123.190.3-9.09-6.250.44-15.3841.940.2215.7946.673.09-14.89-23.94.53-20.7815.212.268.419.0513140.01.31
21Q1 (5)9.1-4.1151.670.33-13.1626.920.5223.8192.590.19-42.4235.713.63-9.44-16.315.7129.1226.982.09-39.96-10.5213140.03.38
20Q4 (4)9.492.150.00.3815.150.00.4213.510.00.33106.250.04.0012.720.04.4311.120.03.48101.90.013141.310.0
20Q3 (3)9.2917.740.00.333.120.00.3719.350.00.166.670.03.55-12.420.03.981.370.01.72-9.410.012970.00.0
20Q2 (2)7.8931.50.00.3223.080.00.3114.810.00.157.140.04.06-6.410.03.93-12.690.01.90-18.520.012972.050.0
20Q1 (1)6.00.00.00.260.00.00.270.00.00.140.00.04.330.00.04.500.00.02.330.00.012710.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)22.89-10.930.8-13.042.6332.161.13.773.49-2.3711.4948.394.8116.5114230.0
2023 (9)25.7-16.230.92-17.861.99-24.331.06-21.483.58-1.947.74-9.674.12-6.2714231.64
2022 (8)30.68-17.061.12-6.672.6336.981.3553.413.6512.538.5765.154.4084.96140019.86
2021 (7)36.9913.221.2-6.981.9239.130.8811.393.24-17.845.1922.882.38-1.621168-11.11
2020 (6)32.677.261.2929.01.38-0.720.7911.273.9520.274.22-7.442.423.7413141.31
2019 (5)30.46-23.831.0-29.581.39-25.270.71-1.393.28-7.544.56-1.892.3329.4612972.05
2018 (4)39.993.791.4216.391.8633.810.725.883.5512.144.6528.931.802.021271-30.89
2017 (3)38.5321.891.22-2.41.39-14.20.68-19.053.17-19.933.61-29.611.76-33.5918390.33
2016 (2)31.6124.991.2514.681.62-25.00.84-23.643.95-8.255.12-40.02.66-38.918331.21
2015 (1)25.29-18.521.09-25.342.1638.461.117.024.3108.5404.3501811-10.35

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