- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 17Q4 (20) | 11.45 | 112.04 | 7.71 | 0.72 | 12.5 | -28.0 | 0.26 | 23.81 | 160.0 | 0.03 | 0.0 | 0.0 | 6.29 | -46.94 | -33.16 | 2.27 | -41.61 | 141.38 | 0.26 | -52.84 | -7.16 | 171 | 0.0 | 0.0 |
| 17Q3 (19) | 5.4 | 30.43 | -32.42 | 0.64 | -15.79 | -30.43 | 0.21 | 75.0 | 110.0 | 0.03 | 0.0 | 0.0 | 11.85 | -35.44 | 2.93 | 3.89 | 34.17 | 210.72 | 0.56 | -23.33 | 47.96 | 171 | 0.0 | -11.86 |
| 17Q2 (18) | 4.14 | -26.73 | -53.48 | 0.76 | -6.17 | -29.63 | 0.12 | 33.33 | 20.0 | 0.03 | 0.0 | 0.0 | 18.36 | 28.05 | 51.28 | 2.90 | 81.96 | 157.97 | 0.72 | 36.47 | 114.98 | 171 | 0.0 | -11.86 |
| 17Q1 (17) | 5.65 | -46.85 | -46.8 | 0.81 | -19.0 | 0 | 0.09 | -10.0 | -30.77 | 0.03 | 0.0 | 0 | 14.34 | 52.39 | 0 | 1.59 | 69.33 | 30.13 | 0.53 | 88.14 | 0 | 171 | 0.0 | 0 |
| 16Q4 (16) | 10.63 | 33.04 | -40.91 | 1.0 | 8.7 | 0 | 0.1 | 0.0 | -50.0 | 0.03 | 0.0 | 0 | 9.41 | -18.3 | 0 | 0.94 | -24.84 | -15.38 | 0.28 | -24.84 | 0 | 171 | -11.86 | 0 |
| 16Q3 (15) | 7.99 | -10.22 | -39.88 | 0.92 | -14.81 | 0 | 0.1 | 0.0 | -16.67 | 0.03 | 0.0 | 0 | 11.51 | -5.11 | 0 | 1.25 | 11.39 | 38.61 | 0.38 | 11.39 | 0 | 194 | 0.0 | 0 |
| 16Q2 (14) | 8.9 | -16.2 | -58.59 | 1.08 | 0 | 0 | 0.1 | -23.08 | -23.08 | 0.03 | 0 | 0 | 12.13 | 0 | 0 | 1.12 | -8.21 | 85.74 | 0.34 | 0 | 0 | 194 | 0 | 0 |
| 16Q1 (13) | 10.62 | -40.97 | -65.99 | 0 | 0 | 0 | 0.13 | -35.0 | -13.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.22 | 10.11 | 154.86 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q4 (12) | 17.99 | 35.36 | -42.23 | 0 | 0 | 0 | 0.2 | 66.67 | 350.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.11 | 23.12 | 532.74 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q3 (11) | 13.29 | -38.16 | 19.84 | 0 | 0 | 0 | 0.12 | -7.69 | -47.83 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.90 | 49.26 | -56.46 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q2 (10) | 21.49 | -31.19 | 34.4 | 0 | 0 | 0 | 0.13 | -13.33 | -43.48 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.60 | 25.95 | -57.94 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q1 (9) | 31.23 | 0.29 | 80.83 | 0 | 0 | 0 | 0.15 | 287.5 | -31.82 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.48 | 286.96 | -62.3 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q4 (8) | 31.14 | 180.79 | 26.12 | 0 | 0 | 0 | -0.08 | -134.78 | -134.78 | 0 | 0 | 0 | 0.00 | 0 | 0 | -0.26 | -112.39 | -127.58 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q3 (7) | 11.09 | -30.64 | -40.95 | 0 | 0 | 0 | 0.23 | 0.0 | 15.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.07 | 44.18 | 94.74 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q2 (6) | 15.99 | -7.41 | -14.95 | 0 | 0 | 0 | 0.23 | 4.55 | 9.52 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.44 | 12.91 | 28.77 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q1 (5) | 17.27 | -30.05 | -64.34 | 0 | 0 | 0 | 0.22 | -4.35 | -21.43 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.27 | 36.75 | 120.34 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 13Q4 (4) | 24.69 | 31.47 | 0.0 | 0 | 0 | 0.0 | 0.23 | 15.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.93 | -12.53 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q3 (3) | 18.78 | -0.11 | 0.0 | 0 | 0 | 0.0 | 0.2 | -4.76 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 1.06 | -4.66 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q2 (2) | 18.8 | -61.18 | 0.0 | 0 | 0 | 0.0 | 0.21 | -25.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 1.12 | 93.2 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q1 (1) | 48.43 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
