- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 17Q4 (20) | 7.37 | 3.22 | 12.35 | 0.53 | 0.0 | 10.42 | 0.81 | 3.85 | -4.71 | 0.24 | -4.0 | 9.09 | 7.19 | -3.12 | -1.72 | 10.99 | 0.61 | -15.18 | 3.26 | -7.0 | -2.9 | 1059 | 0.0 | 0.0 |
| 17Q3 (19) | 7.14 | 3.78 | 11.91 | 0.53 | 3.92 | 35.9 | 0.78 | 9.86 | -7.14 | 0.25 | 25.0 | 8.7 | 7.42 | 0.14 | 21.43 | 10.92 | 5.86 | -17.03 | 3.50 | 20.45 | -2.87 | 1059 | 0.0 | 14.61 |
| 17Q2 (18) | 6.88 | 20.91 | 12.23 | 0.51 | 6.25 | 30.77 | 0.71 | -6.58 | -18.39 | 0.2 | -4.76 | -20.0 | 7.41 | -12.13 | 16.51 | 10.32 | -22.74 | -27.29 | 2.91 | -21.23 | -28.72 | 1059 | 0.0 | 14.61 |
| 17Q1 (17) | 5.69 | -13.26 | -0.35 | 0.48 | 0.0 | 0 | 0.76 | -10.59 | -8.43 | 0.21 | -4.55 | 0 | 8.44 | 15.29 | 0 | 13.36 | 3.08 | -8.11 | 3.69 | 10.05 | 0 | 1059 | 0.0 | 0 |
| 16Q4 (16) | 6.56 | 2.82 | 8.07 | 0.48 | 23.08 | 0 | 0.85 | 1.19 | 10.39 | 0.22 | -4.35 | 0 | 7.32 | 19.7 | 0 | 12.96 | -1.59 | 2.14 | 3.35 | -6.97 | 0 | 1059 | 14.61 | 0 |
| 16Q3 (15) | 6.38 | 4.08 | 21.99 | 0.39 | 0.0 | 0 | 0.84 | -3.45 | 1.2 | 0.23 | -8.0 | 0 | 6.11 | -3.92 | 0 | 13.17 | -7.23 | -17.04 | 3.61 | -11.61 | 0 | 924 | 0.0 | 0 |
| 16Q2 (14) | 6.13 | 7.36 | 18.8 | 0.39 | 0 | 0 | 0.87 | 4.82 | 12.99 | 0.25 | 0 | 0 | 6.36 | 0 | 0 | 14.19 | -2.36 | -4.89 | 4.08 | 0 | 0 | 924 | 0 | 0 |
| 16Q1 (13) | 5.71 | -5.93 | 19.21 | 0 | 0 | 0 | 0.83 | 7.79 | 1.22 | 0 | 0 | 0 | 0.00 | 0 | 0 | 14.54 | 14.59 | -15.09 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q4 (12) | 6.07 | 16.06 | 13.46 | 0 | 0 | 0 | 0.77 | -7.23 | 5.48 | 0 | 0 | 0 | 0.00 | 0 | 0 | 12.69 | -20.07 | -7.03 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q3 (11) | 5.23 | 1.36 | 5.44 | 0 | 0 | 0 | 0.83 | 7.79 | 10.67 | 0 | 0 | 0 | 0.00 | 0 | 0 | 15.87 | 6.35 | 4.95 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q2 (10) | 5.16 | 7.72 | 4.24 | 0 | 0 | 0 | 0.77 | -6.1 | 5.48 | 0 | 0 | 0 | 0.00 | 0 | 0 | 14.92 | -12.83 | 1.19 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q1 (9) | 4.79 | -10.47 | 10.62 | 0 | 0 | 0 | 0.82 | 12.33 | 12.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 17.12 | 25.46 | 1.54 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q4 (8) | 5.35 | 7.86 | 31.13 | 0 | 0 | 0 | 0.73 | -2.67 | 15.87 | 0 | 0 | 0 | 0.00 | 0 | 0 | 13.64 | -9.76 | -11.63 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q3 (7) | 4.96 | 0.2 | 10.47 | 0 | 0 | 0 | 0.75 | 2.74 | 22.95 | 0 | 0 | 0 | 0.00 | 0 | 0 | 15.12 | 2.53 | 11.3 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q2 (6) | 4.95 | 14.32 | 34.51 | 0 | 0 | 0 | 0.73 | 0.0 | 2.82 | 0 | 0 | 0 | 0.00 | 0 | 0 | 14.75 | -12.53 | -23.56 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q1 (5) | 4.33 | 6.13 | 44.82 | 0 | 0 | 0 | 0.73 | 15.87 | 10.61 | 0 | 0 | 0 | 0.00 | 0 | 0 | 16.86 | 9.18 | -23.62 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 13Q4 (4) | 4.08 | -9.13 | 0.0 | 0 | 0 | 0.0 | 0.63 | 3.28 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 15.44 | 13.66 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q3 (3) | 4.49 | 22.01 | 0.0 | 0 | 0 | 0.0 | 0.61 | -14.08 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 13.59 | -29.58 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q2 (2) | 3.68 | 23.08 | 0.0 | 0 | 0 | 0.0 | 0.71 | 7.58 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 19.29 | -12.59 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q1 (1) | 2.99 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.66 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 22.07 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
