- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 84.51 | -0.04 | -13.39 | 8.58 | 11.0 | -3.92 | 1.67 | 0.0 | -18.54 | 1.32 | -6.38 | -3.65 | 10.15 | 11.04 | 10.93 | 1.98 | 0.04 | -5.95 | 1.56 | -6.35 | 11.24 | 0 | 0 | 0 |
| 24Q2 (19) | 84.54 | -12.39 | -6.85 | 7.73 | -6.64 | -13.73 | 1.67 | 1.83 | -5.11 | 1.41 | 2.92 | 2.92 | 9.14 | 6.56 | -7.38 | 1.98 | 16.24 | 1.87 | 1.67 | 17.48 | 10.49 | 0 | 0 | 0 |
| 24Q1 (18) | 96.5 | -21.22 | -5.42 | 8.28 | -20.69 | -10.97 | 1.64 | -6.82 | 2.5 | 1.37 | -5.52 | -7.43 | 8.58 | 0.68 | -5.87 | 1.70 | 18.29 | 8.37 | 1.42 | 19.94 | -2.13 | 0 | 0 | 0 |
| 23Q4 (17) | 122.5 | 25.55 | -7.49 | 10.44 | 16.91 | 8.64 | 1.76 | -14.15 | 0.0 | 1.45 | 5.84 | -7.05 | 8.52 | -6.88 | 17.43 | 1.44 | -31.62 | 8.1 | 1.18 | -15.7 | 0.48 | 0 | 0 | 0 |
| 23Q3 (16) | 97.57 | 7.5 | -2.97 | 8.93 | -0.33 | 0.0 | 2.05 | 16.48 | 4.06 | 1.37 | 0.0 | -13.84 | 9.15 | -7.29 | 3.06 | 2.10 | 8.35 | 7.25 | 1.40 | -6.98 | -11.2 | 0 | 0 | 0 |
| 23Q2 (15) | 90.76 | -11.05 | -18.82 | 8.96 | -3.66 | -6.47 | 1.76 | 10.0 | -7.37 | 1.37 | -7.43 | -20.35 | 9.87 | 8.31 | 15.21 | 1.94 | 23.66 | 14.11 | 1.51 | 4.06 | -1.88 | 0 | 0 | 0 |
| 23Q1 (14) | 102.03 | -22.95 | -12.86 | 9.3 | -3.23 | -11.26 | 1.6 | -9.09 | -11.11 | 1.48 | -5.13 | -2.63 | 9.11 | 25.6 | 1.84 | 1.57 | 17.99 | 2.01 | 1.45 | 23.13 | 11.74 | 0 | 0 | 0 |
| 22Q4 (13) | 132.42 | 31.68 | -5.05 | 9.61 | 7.61 | -18.42 | 1.76 | -10.66 | -3.3 | 1.56 | -1.89 | 7.59 | 7.26 | -18.28 | -14.08 | 1.33 | -32.15 | 1.85 | 1.18 | -25.49 | 13.31 | 0 | 0 | 0 |
| 22Q3 (12) | 100.56 | -10.05 | -11.87 | 8.93 | -6.78 | -12.88 | 1.97 | 3.68 | 33.11 | 1.59 | -7.56 | 11.97 | 8.88 | 3.63 | -1.15 | 1.96 | 15.27 | 51.03 | 1.58 | 2.77 | 27.05 | 0 | 0 | 0 |
| 22Q2 (11) | 111.8 | -4.52 | -4.71 | 9.58 | -8.59 | -5.99 | 1.9 | 5.56 | 58.33 | 1.72 | 13.16 | 27.41 | 8.57 | -4.26 | -1.34 | 1.70 | 10.55 | 66.15 | 1.54 | 18.51 | 33.7 | 0 | 0 | 0 |
| 22Q1 (10) | 117.09 | -16.05 | 1.91 | 10.48 | -11.04 | 15.55 | 1.8 | -1.1 | 44.0 | 1.52 | 4.83 | 16.03 | 8.95 | 5.97 | 13.38 | 1.54 | 17.8 | 41.31 | 1.30 | 24.86 | 13.86 | 0 | 0 | 0 |
| 21Q4 (9) | 139.47 | 22.23 | 10.83 | 11.78 | 14.93 | 16.87 | 1.82 | 22.97 | 27.27 | 1.45 | 2.11 | 7.41 | 8.45 | -5.98 | 5.44 | 1.30 | 0.6 | 14.83 | 1.04 | -16.46 | -3.09 | 0 | 0 | 0 |
| 21Q3 (8) | 114.1 | -2.74 | 10.64 | 10.25 | 0.59 | 12.39 | 1.48 | 23.33 | 57.45 | 1.42 | 5.19 | 13.6 | 8.98 | 3.43 | 1.58 | 1.30 | 26.81 | 42.31 | 1.24 | 8.15 | 2.68 | 0 | 0 | 0 |
| 21Q2 (7) | 117.32 | 2.11 | 13.97 | 10.19 | 12.35 | 16.72 | 1.2 | -4.0 | -4.0 | 1.35 | 3.05 | 0.0 | 8.69 | 10.03 | 2.42 | 1.02 | -5.98 | -15.77 | 1.15 | 0.93 | -12.26 | 0 | 0 | 0 |
| 21Q1 (6) | 114.9 | -8.69 | 7.58 | 9.07 | -10.02 | 1.34 | 1.25 | -12.59 | 30.21 | 1.31 | -2.96 | -2.96 | 7.89 | -1.45 | -5.8 | 1.09 | -4.26 | 21.03 | 1.14 | 6.28 | -9.8 | 0 | 0 | 0 |
| 20Q4 (5) | 125.84 | 22.02 | 10.39 | 10.08 | 10.53 | 8.15 | 1.43 | 52.13 | 28.83 | 1.35 | 8.0 | 0.0 | 8.01 | -9.42 | -2.02 | 1.14 | 24.67 | 16.71 | 1.07 | -11.49 | -9.41 | 0 | 0 | -100.0 |
| 20Q3 (4) | 103.13 | 0.18 | 0.0 | 9.12 | 4.47 | 0.0 | 0.94 | -24.8 | 0.0 | 1.25 | -7.41 | 0.0 | 8.84 | 4.27 | 0.0 | 0.91 | -24.94 | 0.0 | 1.21 | -7.58 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 102.94 | -3.61 | 0.0 | 8.73 | -2.46 | 0.0 | 1.25 | 30.21 | 0.0 | 1.35 | 0.0 | 0.0 | 8.48 | 1.2 | 0.0 | 1.21 | 35.09 | 0.0 | 1.31 | 3.75 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 106.8 | -6.32 | 0.0 | 8.95 | -3.97 | 0.0 | 0.96 | -13.51 | 0.0 | 1.35 | 0.0 | 0.0 | 8.38 | 2.5 | 0.0 | 0.90 | -7.68 | 0.0 | 1.26 | 6.74 | 0.0 | 0 | -100.0 | 0.0 |
| 19Q4 (1) | 114.0 | 0.0 | 0.0 | 9.32 | 0.0 | 0.0 | 1.11 | 0.0 | 0.0 | 1.35 | 0.0 | 0.0 | 8.18 | 0.0 | 0.0 | 0.97 | 0.0 | 0.0 | 1.18 | 0.0 | 0.0 | 1409 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 410.72 | -10.91 | 37.64 | -2.49 | 7.16 | -3.63 | 5.67 | -11.27 | 9.16 | 9.45 | 1.74 | 8.16 | 1.38 | -0.41 | 0 | 0 |
| 2022 (9) | 461.0 | -5.1 | 38.6 | -6.51 | 7.43 | 28.99 | 6.39 | 15.55 | 8.37 | -1.49 | 1.61 | 35.93 | 1.39 | 21.77 | 0 | 0 |
| 2021 (8) | 485.79 | 10.73 | 41.29 | 11.14 | 5.76 | 33.64 | 5.53 | 4.14 | 8.50 | 0.37 | 1.19 | 20.69 | 1.14 | -5.95 | 0 | 0 |
| 2020 (7) | 438.7 | 12.82 | 37.15 | 7.43 | 4.31 | 17.12 | 5.31 | 9.48 | 8.47 | -4.78 | 0.98 | 3.81 | 1.21 | -2.96 | 0 | 0 |
| 2019 (6) | 388.84 | 12.4 | 34.58 | -35.33 | 3.68 | 19.09 | 4.85 | 31.44 | 8.89 | -42.46 | 0.95 | 5.95 | 1.25 | 16.94 | 1409 | 0.0 |
| 2018 (5) | 345.94 | 17.61 | 53.47 | 31.7 | 3.09 | 0.98 | 3.69 | 30.85 | 15.46 | 11.98 | 0.89 | -14.14 | 1.07 | 11.26 | 1409 | 0.0 |
| 2017 (4) | 294.15 | 14.26 | 40.6 | 57.73 | 3.06 | -39.53 | 2.82 | 4.06 | 13.80 | 38.04 | 1.04 | -47.07 | 0.96 | -8.93 | 1409 | 0.0 |
| 2016 (3) | 257.43 | 12.51 | 25.74 | 16.47 | 5.06 | 18.78 | 2.71 | 9.72 | 10.00 | 3.52 | 1.97 | 5.57 | 1.05 | -2.49 | 1409 | 0.0 |
| 2015 (2) | 228.8 | 15.06 | 22.1 | 13.8 | 4.26 | 6.77 | 2.47 | 14.35 | 9.66 | -1.1 | 1.86 | -7.21 | 1.08 | -0.62 | 1409 | 0.0 |
| 2014 (1) | 198.85 | 21.93 | 19.42 | 18.78 | 3.99 | 20.54 | 2.16 | 44.0 | 9.77 | 0 | 2.01 | 0 | 1.09 | 0 | 1409 | 7.23 |
