- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.89 | -15.4 | -38.95 | 0.51 | 21.43 | 13.33 | 0.84 | -10.64 | 6.33 | 0.17 | 13.33 | 0.0 | 10.43 | 43.53 | 85.64 | 17.18 | 5.63 | 74.17 | 3.48 | 33.96 | 63.8 | 332 | 0.0 | 3.75 |
| 24Q2 (19) | 5.78 | -2.86 | -0.34 | 0.42 | -4.55 | -6.67 | 0.94 | 3.3 | 27.03 | 0.15 | -25.0 | -6.25 | 7.27 | -1.74 | -6.34 | 16.26 | 6.33 | 27.47 | 2.60 | -22.79 | -5.93 | 332 | 0.0 | 3.75 |
| 24Q1 (18) | 5.95 | -2.78 | 7.01 | 0.44 | -6.38 | -13.73 | 0.91 | 9.64 | 24.66 | 0.2 | 11.11 | 25.0 | 7.39 | -3.71 | -19.38 | 15.29 | 12.77 | 16.49 | 3.36 | 14.29 | 16.81 | 332 | 0.0 | 3.75 |
| 23Q4 (17) | 6.12 | -23.6 | -19.58 | 0.47 | 4.44 | -14.55 | 0.83 | 5.06 | -8.79 | 0.18 | 5.88 | 12.5 | 7.68 | 36.7 | 6.26 | 13.56 | 37.51 | 13.41 | 2.94 | 38.58 | 39.89 | 332 | 3.75 | 3.75 |
| 23Q3 (16) | 8.01 | 38.1 | 21.18 | 0.45 | 0.0 | -18.18 | 0.79 | 6.76 | -18.56 | 0.17 | 6.25 | 0.0 | 5.62 | -27.59 | -32.48 | 9.86 | -22.7 | -32.79 | 2.12 | -23.06 | -17.48 | 320 | 0.0 | -4.48 |
| 23Q2 (15) | 5.8 | 4.32 | -14.45 | 0.45 | -11.76 | -15.09 | 0.74 | 1.37 | -10.84 | 0.16 | 0.0 | -11.11 | 7.76 | -15.42 | -0.75 | 12.76 | -2.82 | 4.22 | 2.76 | -4.14 | 3.91 | 320 | 0.0 | -4.48 |
| 23Q1 (14) | 5.56 | -26.94 | -9.59 | 0.51 | -7.27 | -7.27 | 0.73 | -19.78 | -6.41 | 0.16 | 0.0 | -30.43 | 9.17 | 26.92 | 2.57 | 13.13 | 9.8 | 3.52 | 2.88 | 36.87 | -23.05 | 320 | 0.0 | -4.48 |
| 22Q4 (13) | 7.61 | 15.13 | -2.31 | 0.55 | 0.0 | -1.79 | 0.91 | -6.19 | -1.09 | 0.16 | -5.88 | -15.79 | 7.23 | -13.14 | 0.54 | 11.96 | -18.51 | 1.25 | 2.10 | -18.25 | -13.8 | 320 | -4.48 | -4.48 |
| 22Q3 (12) | 6.61 | -2.51 | -0.45 | 0.55 | 3.77 | 25.0 | 0.97 | 16.87 | 29.33 | 0.17 | -5.56 | -10.53 | 8.32 | 6.44 | 25.57 | 14.67 | 19.87 | 29.92 | 2.57 | -3.13 | -10.12 | 335 | 0.0 | -5.1 |
| 22Q2 (11) | 6.78 | 10.24 | 15.11 | 0.53 | -3.64 | 20.45 | 0.83 | 6.41 | 20.29 | 0.18 | -21.74 | -18.18 | 7.82 | -12.59 | 4.64 | 12.24 | -3.48 | 4.5 | 2.65 | -29.01 | -28.92 | 335 | 0.0 | -5.1 |
| 22Q1 (10) | 6.15 | -21.05 | 17.82 | 0.55 | -1.79 | 27.91 | 0.78 | -15.22 | -2.5 | 0.23 | 21.05 | 4.55 | 8.94 | 24.4 | 8.56 | 12.68 | 7.39 | -17.24 | 3.74 | 53.33 | -11.26 | 335 | 0.0 | -5.1 |
| 21Q4 (9) | 7.79 | 17.32 | 36.43 | 0.56 | 27.27 | 5.66 | 0.92 | 22.67 | 2.22 | 0.19 | 0.0 | 5.56 | 7.19 | 8.48 | -22.55 | 11.81 | 4.56 | -25.07 | 2.44 | -14.76 | -22.63 | 335 | -5.1 | -5.1 |
| 21Q3 (8) | 6.64 | 12.73 | 10.85 | 0.44 | 0.0 | -13.73 | 0.75 | 8.7 | 10.29 | 0.19 | -13.64 | -13.64 | 6.63 | -11.3 | -22.17 | 11.30 | -3.58 | -0.5 | 2.86 | -23.39 | -22.09 | 353 | 0.0 | -1.4 |
| 21Q2 (7) | 5.89 | 12.84 | 5.75 | 0.44 | 2.33 | 4.76 | 0.69 | -13.75 | 7.81 | 0.22 | 0.0 | 22.22 | 7.47 | -9.31 | -0.93 | 11.71 | -23.56 | 1.96 | 3.74 | -11.38 | 15.58 | 353 | 0.0 | -1.4 |
| 21Q1 (6) | 5.22 | -8.58 | 1.16 | 0.43 | -18.87 | -15.69 | 0.8 | -11.11 | 2.56 | 0.22 | 22.22 | 15.79 | 8.24 | -11.25 | -16.66 | 15.33 | -2.77 | 1.39 | 4.21 | 33.7 | 14.46 | 353 | 0.0 | 0.28 |
| 20Q4 (5) | 5.71 | -4.67 | -25.36 | 0.53 | 3.92 | -17.19 | 0.9 | 32.35 | 0.0 | 0.18 | -18.18 | -25.0 | 9.28 | 9.02 | 10.95 | 15.76 | 38.84 | 33.98 | 3.15 | -14.17 | 0.48 | 353 | -1.4 | 0.28 |
| 20Q3 (4) | 5.99 | 7.54 | 0.0 | 0.51 | 21.43 | 0.0 | 0.68 | 6.25 | 0.0 | 0.22 | 22.22 | 0.0 | 8.51 | 12.91 | 0.0 | 11.35 | -1.2 | 0.0 | 3.67 | 13.65 | 0.0 | 358 | 0.0 | 0.0 |
| 20Q2 (3) | 5.57 | 7.95 | 0.0 | 0.42 | -17.65 | 0.0 | 0.64 | -17.95 | 0.0 | 0.18 | -5.26 | 0.0 | 7.54 | -23.71 | 0.0 | 11.49 | -23.99 | 0.0 | 3.23 | -12.24 | 0.0 | 358 | 1.7 | 0.0 |
| 20Q1 (2) | 5.16 | -32.55 | 0.0 | 0.51 | -20.31 | 0.0 | 0.78 | -13.33 | 0.0 | 0.19 | -20.83 | 0.0 | 9.88 | 18.14 | 0.0 | 15.12 | 28.49 | 0.0 | 3.68 | 17.37 | 0.0 | 352 | 0.0 | 0.0 |
| 19Q4 (1) | 7.65 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0.9 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 8.37 | 0.0 | 0.0 | 11.76 | 0.0 | 0.0 | 3.14 | 0.0 | 0.0 | 352 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 25.48 | -6.15 | 1.89 | -12.9 | 3.09 | -11.21 | 0.68 | -8.11 | 7.42 | -7.19 | 12.13 | -5.39 | 2.67 | -2.09 | 320 | 0.0 |
| 2022 (9) | 27.15 | 6.26 | 2.17 | 16.04 | 3.48 | 10.13 | 0.74 | -9.76 | 7.99 | 9.2 | 12.82 | 3.64 | 2.73 | -15.07 | 320 | -4.48 |
| 2021 (8) | 25.55 | 13.86 | 1.87 | -5.56 | 3.16 | 5.69 | 0.82 | 5.13 | 7.32 | -17.05 | 12.37 | -7.18 | 3.21 | -7.67 | 335 | -5.1 |
| 2020 (7) | 22.44 | -28.31 | 1.98 | -17.84 | 2.99 | -12.57 | 0.78 | -7.14 | 8.82 | 14.6 | 13.32 | 21.95 | 3.48 | 29.52 | 353 | -1.4 |
| 2019 (6) | 31.3 | -19.1 | 2.41 | -2.03 | 3.42 | -4.47 | 0.84 | -9.68 | 7.70 | 21.1 | 10.93 | 18.09 | 2.68 | 11.65 | 358 | 1.7 |
| 2018 (5) | 38.69 | 26.44 | 2.46 | 17.14 | 3.58 | 17.38 | 0.93 | 12.05 | 6.36 | -7.35 | 9.25 | -7.17 | 2.40 | -11.38 | 352 | 2.03 |
| 2017 (4) | 30.6 | -1.54 | 2.1 | 8.25 | 3.05 | 19.61 | 0.83 | 2.47 | 6.86 | 9.95 | 9.97 | 21.48 | 2.71 | 4.08 | 345 | 2.68 |
| 2016 (3) | 31.08 | 10.8 | 1.94 | -5.83 | 2.55 | 11.84 | 0.81 | -8.99 | 6.24 | -15.01 | 8.20 | 0.94 | 2.61 | -17.86 | 336 | -1.18 |
| 2015 (2) | 28.05 | 2.3 | 2.06 | 2.49 | 2.28 | 0.88 | 0.89 | 2.3 | 7.34 | 0.19 | 8.13 | -1.38 | 3.17 | 0.0 | 340 | 3.66 |
| 2014 (1) | 27.42 | 3.86 | 2.01 | 6.35 | 2.26 | 26.26 | 0.87 | 26.09 | 7.33 | 0 | 8.24 | 0 | 3.17 | 0 | 328 | 9.33 |
