玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)1.46-14.12-0.680.07-12.5-30.00.215.0-36.360.0433.33-20.04.791.88-29.5214.3822.26-35.932.7455.25-19.45000
24Q3 (19)1.721.43-1.160.0814.290.00.211.1133.330.03-25.0-25.04.71-5.881.1811.76-8.534.91.76-38.24-24.12000
24Q2 (18)1.40.0-27.840.070.0-22.220.18-52.6350.00.040.00.05.000.07.7812.86-52.63107.862.860.038.57000
24Q1 (17)1.4-4.76-33.330.07-30.00.00.3815.15245.450.04-20.00.05.00-26.550.027.1420.91418.182.86-16.050.0000
23Q4 (16)1.47-14.53-35.530.125.042.860.33120.0135.710.0525.025.06.8046.26121.5722.45157.41265.63.4046.2693.88000
23Q3 (15)1.72-11.34-31.750.08-11.11-20.00.1525.00.00.040.00.04.650.2617.218.7240.9946.512.3312.7946.51000
23Q2 (14)1.94-7.62-2.510.0928.570.00.129.090.00.040.0-20.04.6439.182.586.1918.092.582.068.25-17.94000
23Q1 (13)2.1-7.89-2.780.070.0-22.220.11-21.43-15.380.040.0-20.03.338.57-20.05.24-14.69-12.971.908.57-17.71000
22Q4 (12)2.28-9.5213.430.07-30.0-30.00.14-6.670.00.040.0-20.03.07-22.63-38.296.143.16-11.841.7510.53-29.47000
22Q3 (11)2.5226.634.560.111.110.00.1525.07.140.04-20.0-20.03.97-12.26-4.375.95-1.292.471.59-36.83-23.49000
22Q2 (10)1.99-7.87-17.080.090.00.00.12-7.69-14.290.050.00.04.528.5420.66.030.193.372.518.5420.6000
22Q1 (9)2.167.46-7.30.09-10.0-18.180.13-7.14-18.750.050.00.04.17-16.25-11.746.02-13.59-12.362.31-6.947.87000
21Q4 (8)2.01-16.6-15.90.10.0-9.090.140.00.00.050.0-16.674.9819.98.16.9719.918.912.4919.9-0.91000
21Q3 (7)2.410.4216.430.111.110.00.140.00.00.050.0-64.294.1510.65-14.115.81-0.41-14.112.07-0.41-69.32000
21Q2 (6)2.43.024.350.09-18.18-18.180.14-12.50.00.050.0-50.03.75-20.57-34.25.83-15.05-19.582.08-2.92-59.79000
21Q1 (5)2.33-2.5135.470.110.010.00.1614.296.670.05-16.67-44.444.722.58-18.86.8717.23-21.262.15-14.52-58.99000
20Q4 (4)2.3915.460.00.1110.00.00.140.00.00.06-57.140.04.60-4.730.05.86-13.390.02.51-62.880.0000.0
20Q3 (3)2.077.250.00.1-9.090.00.140.00.00.1440.00.04.83-15.240.06.76-6.760.06.7630.530.0000.0
20Q2 (2)1.9312.210.00.1110.00.00.14-6.670.00.111.110.05.70-1.970.07.25-16.820.05.18-0.980.0000.0
20Q1 (1)1.720.00.00.10.00.00.150.00.00.090.00.05.810.00.08.720.00.05.230.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)5.96-17.570.29-12.120.9736.620.15-11.764.876.616.2865.732.527.0400
2023 (9)7.23-19.130.33-5.710.7131.480.17-5.564.5616.599.8262.582.3516.7800
2022 (8)8.94-2.30.35-12.50.54-8.470.18-5.263.91-10.446.04-6.322.01-3.0400
2021 (7)9.1512.820.4-2.440.593.510.19-51.284.37-13.536.45-8.262.08-56.8200
2020 (6)8.11-18.00.41-19.610.57-20.830.39-27.785.06-1.967.03-3.464.81-11.9300
2019 (5)9.89-31.370.51-10.530.72-14.290.5458.825.1630.377.2824.895.46131.4100
2018 (4)14.415.880.579.620.845.00.343.033.963.535.83-0.832.36-2.6900
2017 (3)13.61-4.960.52-10.340.8-23.810.33-17.53.82-5.675.88-19.832.42-13.200
2016 (2)14.32-21.010.58-13.431.05-28.570.42.564.059.67.33-9.572.7929.8524050.0
2015 (1)18.13-16.760.67-8.221.4753.120.39-15.223.7008.1102.15024050.0

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