- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 27.84 | -29.32 | 0.29 | 1.74 | -1.69 | -12.12 | 1.66 | 14.48 | 24.81 | 0.21 | 16.67 | 75.0 | 6.25 | 39.09 | -12.37 | 5.96 | 61.98 | 24.45 | 0.75 | 65.07 | 74.5 | 1784 | 0.0 | 3.18 |
| 24Q2 (19) | 39.39 | 29.11 | 8.21 | 1.77 | 5.36 | -11.94 | 1.45 | 4.32 | 31.82 | 0.18 | -5.26 | 50.0 | 4.49 | -18.39 | -18.62 | 3.68 | -19.2 | 21.81 | 0.46 | -26.62 | 38.61 | 1784 | 0.0 | 3.18 |
| 24Q1 (18) | 30.51 | -29.24 | 6.27 | 1.68 | -21.5 | -4.55 | 1.39 | 24.11 | 13.93 | 0.19 | 0.0 | 46.15 | 5.51 | 10.95 | -10.18 | 4.56 | 75.4 | 7.21 | 0.62 | 41.33 | 37.53 | 1784 | 0.0 | 3.18 |
| 23Q4 (17) | 43.12 | 55.33 | 40.0 | 2.14 | 8.08 | 20.9 | 1.12 | -15.79 | 14.29 | 0.19 | 58.33 | 72.73 | 4.96 | -30.42 | -13.64 | 2.60 | -45.79 | -18.37 | 0.44 | 1.93 | 23.38 | 1784 | 3.18 | 3.18 |
| 23Q3 (16) | 27.76 | -23.74 | 4.91 | 1.98 | -1.49 | 17.16 | 1.33 | 20.91 | 10.83 | 0.12 | 0.0 | 0.0 | 7.13 | 29.17 | 11.67 | 4.79 | 58.54 | 5.64 | 0.43 | 31.12 | -4.68 | 1729 | 0.0 | 2.86 |
| 23Q2 (15) | 36.4 | 26.79 | -9.05 | 2.01 | 14.2 | 34.0 | 1.1 | -9.84 | -7.56 | 0.12 | -7.69 | 0.0 | 5.52 | -9.92 | 47.33 | 3.02 | -28.88 | 1.63 | 0.33 | -27.19 | 9.95 | 1729 | 0.0 | 2.86 |
| 23Q1 (14) | 28.71 | -6.79 | 10.47 | 1.76 | -0.56 | 28.47 | 1.22 | 24.49 | 9.91 | 0.13 | 18.18 | 0.0 | 6.13 | 6.67 | 16.3 | 4.25 | 33.55 | -0.5 | 0.45 | 26.79 | -9.47 | 1729 | 0.0 | 2.86 |
| 22Q4 (13) | 30.8 | 16.4 | -5.93 | 1.77 | 4.73 | 16.45 | 0.98 | -18.33 | 16.67 | 0.11 | -8.33 | -15.38 | 5.75 | -10.02 | 23.78 | 3.18 | -29.84 | 24.02 | 0.36 | -21.25 | -10.05 | 1729 | 2.86 | 2.86 |
| 22Q3 (12) | 26.46 | -33.88 | 2.16 | 1.69 | 12.67 | 9.03 | 1.2 | 0.84 | 5.26 | 0.12 | 0.0 | 0.0 | 6.39 | 70.41 | 6.72 | 4.54 | 52.52 | 3.04 | 0.45 | 51.25 | -2.12 | 1681 | 0.0 | 1.14 |
| 22Q2 (11) | 40.02 | 53.98 | 23.79 | 1.5 | 9.49 | -5.66 | 1.19 | 7.21 | 10.19 | 0.12 | -7.69 | 9.09 | 3.75 | -28.9 | -23.79 | 2.97 | -30.38 | -10.99 | 0.30 | -40.05 | -11.87 | 1681 | 0.0 | 1.14 |
| 22Q1 (10) | 25.99 | -20.62 | 16.81 | 1.37 | -9.87 | -9.87 | 1.11 | 32.14 | 4.72 | 0.13 | 0.0 | 18.18 | 5.27 | 13.54 | -22.84 | 4.27 | 66.46 | -10.35 | 0.50 | 25.97 | 1.18 | 1681 | 0.0 | 1.14 |
| 21Q4 (9) | 32.74 | 26.41 | 33.52 | 1.52 | -1.94 | 4.11 | 0.84 | -26.32 | -11.58 | 0.13 | 8.33 | 8.33 | 4.64 | -22.42 | -22.03 | 2.57 | -41.71 | -33.78 | 0.40 | -14.3 | -18.87 | 1681 | 1.14 | 1.14 |
| 21Q3 (8) | 25.9 | -19.89 | 10.97 | 1.55 | -2.52 | 10.71 | 1.14 | 5.56 | 7.55 | 0.12 | 9.09 | 33.33 | 5.98 | 21.69 | -0.23 | 4.40 | 31.76 | -3.08 | 0.46 | 36.17 | 20.15 | 1662 | 0.0 | 2.47 |
| 21Q2 (7) | 32.33 | 45.3 | 19.3 | 1.59 | 4.61 | 21.37 | 1.08 | 1.89 | 21.35 | 0.11 | 0.0 | 10.0 | 4.92 | -28.01 | 1.74 | 3.34 | -29.88 | 1.72 | 0.34 | -31.18 | -7.79 | 1662 | 0.0 | 2.47 |
| 21Q1 (6) | 22.25 | -9.26 | 8.64 | 1.52 | 4.11 | 21.6 | 1.06 | 11.58 | -3.64 | 0.11 | -8.33 | 22.22 | 6.83 | 14.73 | 11.93 | 4.76 | 22.96 | -11.3 | 0.49 | 1.02 | 12.5 | 1662 | 0.0 | 172.91 |
| 20Q4 (5) | 24.52 | 5.06 | 6.56 | 1.46 | 4.29 | -6.41 | 0.95 | -10.38 | -11.21 | 0.12 | 33.33 | 50.0 | 5.95 | -0.73 | -12.17 | 3.87 | -14.69 | -16.68 | 0.49 | 26.92 | 40.76 | 1662 | 2.47 | 172.91 |
| 20Q3 (4) | 23.34 | -13.87 | 0.0 | 1.4 | 6.87 | 0.0 | 1.06 | 19.1 | 0.0 | 0.09 | -10.0 | 0.0 | 6.00 | 24.09 | 0.0 | 4.54 | 38.29 | 0.0 | 0.39 | 4.5 | 0.0 | 1622 | 0.0 | 0.0 |
| 20Q2 (3) | 27.1 | 32.32 | 0.0 | 1.31 | 4.8 | 0.0 | 0.89 | -19.09 | 0.0 | 0.1 | 11.11 | 0.0 | 4.83 | -20.8 | 0.0 | 3.28 | -38.86 | 0.0 | 0.37 | -16.03 | 0.0 | 1622 | 166.34 | 0.0 |
| 20Q1 (2) | 20.48 | -11.0 | 0.0 | 1.25 | -19.87 | 0.0 | 1.1 | 2.8 | 0.0 | 0.09 | 12.5 | 0.0 | 6.10 | -9.97 | 0.0 | 5.37 | 15.5 | 0.0 | 0.44 | 26.4 | 0.0 | 609 | 0.0 | 0.0 |
| 19Q4 (1) | 23.01 | 0.0 | 0.0 | 1.56 | 0.0 | 0.0 | 1.07 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 6.78 | 0.0 | 0.0 | 4.65 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 609 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 135.98 | 10.32 | 7.88 | 24.49 | 4.77 | 6.47 | 0.56 | 16.67 | 5.79 | 12.84 | 3.51 | -3.49 | 0.41 | 5.75 | 1729 | 0.0 |
| 2022 (9) | 123.26 | 8.86 | 6.33 | 2.26 | 4.48 | 8.74 | 0.48 | 0.0 | 5.14 | -6.06 | 3.63 | -0.11 | 0.39 | -8.14 | 1729 | 2.86 |
| 2021 (8) | 113.23 | 18.64 | 6.19 | 14.21 | 4.12 | 2.74 | 0.48 | 20.0 | 5.47 | -3.74 | 3.64 | -13.4 | 0.42 | 1.15 | 1681 | 1.14 |
| 2020 (7) | 95.44 | 15.39 | 5.42 | 5.04 | 4.01 | 10.77 | 0.4 | -2.44 | 5.68 | -8.97 | 4.20 | -4.0 | 0.42 | -15.45 | 1662 | 2.47 |
| 2019 (6) | 82.71 | 62.24 | 5.16 | 72.58 | 3.62 | 87.56 | 0.41 | 5.13 | 6.24 | 6.37 | 4.38 | 15.61 | 0.50 | -35.2 | 1622 | 166.34 |
| 2018 (5) | 50.98 | 6.21 | 2.99 | 2.75 | 1.93 | 11.56 | 0.39 | 14.71 | 5.87 | -3.26 | 3.79 | 5.04 | 0.77 | 8.0 | 609 | 2.35 |
| 2017 (4) | 48.0 | -8.1 | 2.91 | -16.86 | 1.73 | 1.76 | 0.34 | -5.56 | 6.06 | -9.53 | 3.60 | 10.73 | 0.71 | 2.77 | 595 | 1.36 |
| 2016 (3) | 52.23 | -1.53 | 3.5 | 16.67 | 1.7 | 8.28 | 0.36 | 33.33 | 6.70 | 18.48 | 3.25 | 9.96 | 0.69 | 35.4 | 587 | 21.78 |
| 2015 (2) | 53.04 | 0.04 | 3.0 | 40.19 | 1.57 | -11.3 | 0.27 | 8.0 | 5.66 | 40.13 | 2.96 | -11.33 | 0.51 | 7.96 | 482 | -5.68 |
| 2014 (1) | 53.02 | -1.16 | 2.14 | 6.47 | 1.77 | 22.92 | 0.25 | 8.7 | 4.04 | 0 | 3.34 | 0 | 0.47 | 0 | 511 | -12.05 |
