- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18Q4 (20) | 8.92 | 7.47 | -37.58 | 0.27 | 12.5 | -18.18 | 0.44 | -6.38 | -6.38 | 0.19 | 26.67 | 18.75 | 3.03 | 4.68 | 31.07 | 4.93 | -12.89 | 49.98 | 2.13 | 17.86 | 90.24 | 858 | 0.0 | 7.25 |
| 18Q3 (19) | 8.3 | -3.71 | -25.63 | 0.24 | -25.0 | -22.58 | 0.47 | -7.84 | -4.08 | 0.15 | -16.67 | 7.14 | 2.89 | -22.11 | 4.1 | 5.66 | -4.29 | 28.97 | 1.81 | -13.45 | 44.06 | 858 | 0.0 | 7.25 |
| 18Q2 (18) | 8.62 | -32.45 | -46.09 | 0.32 | -5.88 | -20.0 | 0.51 | 0.0 | -3.77 | 0.18 | 0.0 | 20.0 | 3.71 | 39.32 | 48.4 | 5.92 | 48.03 | 78.5 | 2.09 | 48.03 | 122.6 | 858 | 0 | 7.25 |
| 18Q1 (17) | 12.76 | -10.71 | -40.73 | 0.34 | 3.03 | -20.93 | 0.51 | 8.51 | -8.93 | 0.18 | 12.5 | 28.57 | 2.66 | 15.38 | 33.41 | 4.00 | 21.52 | 53.67 | 1.41 | 25.99 | 116.94 | 0 | -100.0 | -100.0 |
| 17Q4 (16) | 14.29 | 28.05 | -25.8 | 0.33 | 6.45 | -28.26 | 0.47 | -4.08 | -27.69 | 0.16 | 14.29 | 14.29 | 2.31 | -16.86 | -3.31 | 3.29 | -25.09 | -2.54 | 1.12 | -10.75 | 54.03 | 800 | 0.0 | 0.0 |
| 17Q3 (15) | 11.16 | -30.21 | -36.26 | 0.31 | -22.5 | -31.11 | 0.49 | -7.55 | -20.97 | 0.14 | -6.67 | 7.69 | 2.78 | 11.04 | 8.09 | 4.39 | 32.47 | 24.0 | 1.25 | 33.73 | 68.97 | 800 | 0.0 | -1.96 |
| 17Q2 (14) | 15.99 | -25.73 | -8.16 | 0.4 | -6.98 | -6.98 | 0.53 | -5.36 | -1.85 | 0.15 | 7.14 | 25.0 | 2.50 | 25.25 | 1.28 | 3.31 | 27.43 | 6.86 | 0.94 | 44.26 | 36.1 | 800 | 0.0 | -1.96 |
| 17Q1 (13) | 21.53 | 11.79 | 43.06 | 0.43 | -6.52 | 0 | 0.56 | -13.85 | 0.0 | 0.14 | 0.0 | 0 | 2.00 | -16.38 | 0 | 2.60 | -22.93 | -30.1 | 0.65 | -10.54 | 0 | 800 | 0.0 | 0 |
| 16Q4 (12) | 19.26 | 9.99 | 20.0 | 0.46 | 2.22 | 0 | 0.65 | 4.84 | 6.56 | 0.14 | 7.69 | 0 | 2.39 | -7.07 | 0 | 3.37 | -4.69 | -11.2 | 0.73 | -2.09 | 0 | 800 | -1.96 | 0 |
| 16Q3 (11) | 17.51 | 0.57 | 7.29 | 0.45 | 4.65 | 0 | 0.62 | 14.81 | -1.59 | 0.13 | 8.33 | 0 | 2.57 | 4.05 | 0 | 3.54 | 14.16 | -8.28 | 0.74 | 7.71 | 0 | 816 | 0.0 | 0 |
| 16Q2 (10) | 17.41 | 15.68 | 10.47 | 0.43 | 0 | 0 | 0.54 | -3.57 | 3.85 | 0.12 | 0 | 0 | 2.47 | 0 | 0 | 3.10 | -16.64 | -6.0 | 0.69 | 0 | 0 | 816 | 0 | 0 |
| 16Q1 (9) | 15.05 | -6.23 | 6.97 | 0 | 0 | 0 | 0.56 | -8.2 | 5.66 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.72 | -2.1 | -1.22 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q4 (8) | 16.05 | -1.65 | 2.03 | 0 | 0 | 0 | 0.61 | -3.17 | 38.64 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.80 | -1.55 | 35.87 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q3 (7) | 16.32 | 3.55 | 2.51 | 0 | 0 | 0 | 0.63 | 21.15 | 36.96 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.86 | 17.0 | 33.6 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q2 (6) | 15.76 | 12.01 | 0.9 | 0 | 0 | 0 | 0.52 | -1.89 | 18.18 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.30 | -12.41 | 17.13 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q1 (5) | 14.07 | -10.55 | -7.98 | 0 | 0 | 0 | 0.53 | 20.45 | 23.26 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.77 | 34.67 | 33.94 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q4 (4) | 15.73 | -1.19 | 0.0 | 0 | 0 | 0.0 | 0.44 | -4.35 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 2.80 | -3.19 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 14Q3 (3) | 15.92 | 1.92 | 0.0 | 0 | 0 | 0.0 | 0.46 | 4.55 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 2.89 | 2.58 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 14Q2 (2) | 15.62 | 2.16 | 0.0 | 0 | 0 | 0.0 | 0.44 | 2.33 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 2.82 | 0.16 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 14Q1 (1) | 15.29 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 2.81 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
