- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.03 | 0.0 | 50.0 | 0 | 0 | 0 | 0.18 | 28.57 | 12.5 | 0 | 0 | 0 | 0.00 | 0 | 0 | 600.00 | 28.57 | -25.0 | 0.00 | 0 | 0 | 12 | 0.0 | -55.56 |
24Q2 (19) | 0.03 | 0.0 | 50.0 | 0 | 0 | 0 | 0.14 | 40.0 | -36.36 | 0 | 0 | 0 | 0.00 | 0 | 0 | 466.67 | 40.0 | -57.58 | 0.00 | 0 | 0 | 12 | 0.0 | -55.56 |
24Q1 (18) | 0.03 | 50.0 | 50.0 | 0 | 0 | 0 | 0.1 | -9.09 | -9.09 | 0 | 0 | 0 | 0.00 | 0 | 0 | 333.33 | -39.39 | -39.39 | 0.00 | 0 | 0 | 12 | 0.0 | -55.56 |
23Q4 (17) | 0.02 | 0.0 | -33.33 | 0 | 0 | 0 | 0.11 | -31.25 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 550.00 | -31.25 | 50.0 | 0.00 | 0 | 0 | 12 | -55.56 | -55.56 |
23Q3 (16) | 0.02 | 0.0 | -33.33 | 0 | 0 | 0 | 0.16 | -27.27 | -11.11 | 0 | 0 | 0 | 0.00 | 0 | 0 | 800.00 | -27.27 | 33.33 | 0.00 | 0 | 0 | 27 | 0.0 | 0.0 |
23Q2 (15) | 0.02 | 0.0 | -50.0 | 0 | 0 | 0 | 0.22 | 100.0 | 46.67 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1100.00 | 100.0 | 193.33 | 0.00 | 0 | 0 | 27 | 0.0 | 0.0 |
23Q1 (14) | 0.02 | -33.33 | -33.33 | 0 | 0 | 0 | 0.11 | 0.0 | -8.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 550.00 | 50.0 | 37.5 | 0.00 | 0 | 0 | 27 | 0.0 | 0.0 |
22Q4 (13) | 0.03 | 0.0 | 0.0 | 0 | 0 | 0 | 0.11 | -38.89 | 22.22 | 0 | 0 | 0 | 0.00 | 0 | 0 | 366.67 | -38.89 | 22.22 | 0.00 | 0 | 0 | 27 | 0.0 | 0.0 |
22Q3 (12) | 0.03 | -25.0 | -25.0 | 0 | 0 | 0 | 0.18 | 20.0 | 28.57 | 0 | 0 | 0 | 0.00 | 0 | 0 | 600.00 | 60.0 | 71.43 | 0.00 | 0 | 0 | 27 | 0.0 | 0.0 |
22Q2 (11) | 0.04 | 33.33 | 0.0 | 0 | 0 | 0 | 0.15 | 25.0 | 36.36 | 0 | 0 | 0 | 0.00 | 0 | 0 | 375.00 | -6.25 | 36.36 | 0.00 | 0 | 0 | 27 | 0.0 | 0.0 |
22Q1 (10) | 0.03 | 0.0 | 0.0 | 0 | 0 | 0 | 0.12 | 33.33 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 400.00 | 33.33 | 0.0 | 0.00 | 0 | 0 | 27 | 0.0 | 0.0 |
21Q4 (9) | 0.03 | -25.0 | -25.0 | 0 | 0 | 0 | 0.09 | -35.71 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 300.00 | -14.29 | 33.33 | 0.00 | 0 | 0 | 27 | 0.0 | 0.0 |
21Q3 (8) | 0.04 | 0.0 | 0.0 | 0 | 0 | 0 | 0.14 | 27.27 | 55.56 | 0 | 0 | 0 | 0.00 | 0 | 0 | 350.00 | 27.27 | 55.56 | 0.00 | 0 | 0 | 27 | 0.0 | 0.0 |
21Q2 (7) | 0.04 | 33.33 | 0.0 | 0 | 0 | 0 | 0.11 | -8.33 | 37.5 | 0 | 0 | 0 | 0.00 | 0 | 0 | 275.00 | -31.25 | 37.5 | 0.00 | 0 | 0 | 27 | 0.0 | 0.0 |
21Q1 (6) | 0.03 | -25.0 | -25.0 | 0 | 0 | 0 | 0.12 | 33.33 | 33.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 400.00 | 77.78 | 77.78 | 0.00 | 0 | 0 | 27 | 0.0 | 0.0 |
20Q4 (5) | 0.04 | 0.0 | -20.0 | 0 | 0 | 0 | 0.09 | 0.0 | 12.5 | 0 | 0 | 0 | 0.00 | 0 | 0 | 225.00 | 0.0 | 40.62 | 0.00 | 0 | 0 | 27 | 0.0 | 0.0 |
20Q3 (4) | 0.04 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.09 | 12.5 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 225.00 | 12.5 | 0.0 | 0.00 | 0 | 0.0 | 27 | 0.0 | 0.0 |
20Q2 (3) | 0.04 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.08 | -11.11 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 200.00 | -11.11 | 0.0 | 0.00 | 0 | 0.0 | 27 | 0.0 | 0.0 |
20Q1 (2) | 0.04 | -20.0 | 0.0 | 0 | 0 | 0.0 | 0.09 | 12.5 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 225.00 | 40.62 | 0.0 | 0.00 | 0 | 0.0 | 27 | 0.0 | 0.0 |
19Q4 (1) | 0.05 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 160.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 27 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 0.09 | -30.77 | 0 | 0 | 0.6 | 7.14 | 0 | 0 | 0.00 | 0 | 666.67 | 54.76 | 0.00 | 0 | 9 | -66.67 |
2022 (9) | 0.13 | -7.14 | 0 | 0 | 0.56 | 21.74 | 0 | 0 | 0.00 | 0 | 430.77 | 31.1 | 0.00 | 0 | 27 | 0.0 |
2021 (8) | 0.14 | -6.67 | 0 | 0 | 0.46 | 35.29 | 0 | 0 | 0.00 | 0 | 328.57 | 44.96 | 0.00 | 0 | 27 | 0.0 |
2020 (7) | 0.15 | -28.57 | 0 | 0 | 0.34 | -5.56 | 0 | 0 | 0.00 | 0 | 226.67 | 32.22 | 0.00 | 0 | 27 | 0.0 |
2019 (6) | 0.21 | -30.0 | 0 | 0 | 0.36 | 0.0 | 0 | 0 | 0.00 | 0 | 171.43 | 42.86 | 0.00 | 0 | 27 | 0.0 |
2018 (5) | 0.3 | -14.29 | 0 | 0 | 0.36 | 2.86 | 0 | 0 | 0.00 | 0 | 120.00 | 20.0 | 0.00 | 0 | 27 | 0.0 |
2017 (4) | 0.35 | 20.69 | 0 | 0 | 0.35 | 9.38 | 0 | 0 | 0.00 | 0 | 100.00 | -9.37 | 0.00 | 0 | 27 | 0.0 |
2016 (3) | 0.29 | -3.33 | 0 | 0 | 0.32 | 0.0 | 0 | 0 | 0.00 | 0 | 110.34 | 3.45 | 0.00 | 0 | 27 | 0.0 |
2015 (2) | 0.3 | 11.11 | 0 | 0 | 0.32 | 3.23 | 0 | 0 | 0.00 | 0 | 106.67 | -7.1 | 0.00 | 0 | 27 | 0.0 |
2014 (1) | 0.27 | 12.5 | 0 | 0 | 0.31 | -8.82 | 0 | 0 | 0.00 | 0 | 114.81 | 0 | 0.00 | 0 | 27 | -3.57 |