- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 2.69 | 40.1 | -19.7 | 0.03 | 0.0 | 0.0 | 0.29 | -32.56 | 52.63 | 0 | 0 | 0 | 1.12 | -28.62 | 24.54 | 10.78 | -51.86 | 90.08 | 0.00 | 0 | 0 | 28 | 0.0 | -9.68 |
24Q2 (19) | 1.92 | 8.47 | 13.61 | 0.03 | 0.0 | 0.0 | 0.43 | 115.0 | 104.76 | 0 | 0 | 0 | 1.56 | -7.81 | -11.98 | 22.40 | 98.2 | 80.23 | 0.00 | 0 | 0 | 28 | 0.0 | -9.68 |
24Q1 (18) | 1.77 | -5.35 | 2.31 | 0.03 | 0.0 | 0.0 | 0.2 | -4.76 | 0.0 | 0 | 0 | 0 | 1.69 | 5.65 | -2.26 | 11.30 | 0.62 | -2.26 | 0.00 | 0 | 0 | 28 | 0.0 | -9.68 |
23Q4 (17) | 1.87 | -44.18 | -4.59 | 0.03 | 0.0 | 0.0 | 0.21 | 10.53 | 133.33 | 0 | 0 | 0 | 1.60 | 79.14 | 4.81 | 11.23 | 98.0 | 144.56 | 0.00 | 0 | 0 | 28 | -9.68 | -9.68 |
23Q3 (16) | 3.35 | 98.22 | 32.41 | 0.03 | 0.0 | 0.0 | 0.19 | -9.52 | -9.52 | 0 | 0 | 0 | 0.90 | -49.55 | -24.48 | 5.67 | -54.36 | -31.67 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
23Q2 (15) | 1.69 | -2.31 | -1.74 | 0.03 | 0.0 | 50.0 | 0.21 | 5.0 | 16.67 | 0 | 0 | 0 | 1.78 | 2.37 | 52.66 | 12.43 | 7.49 | 18.74 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
23Q1 (14) | 1.73 | -11.73 | -4.42 | 0.03 | 0.0 | 0.0 | 0.2 | 122.22 | 66.67 | 0 | 0 | 0 | 1.73 | 13.29 | 4.62 | 11.56 | 151.77 | 74.37 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
22Q4 (13) | 1.96 | -22.53 | -1.01 | 0.03 | 0.0 | 0.0 | 0.09 | -57.14 | -70.97 | 0 | 0 | 0 | 1.53 | 29.08 | 1.02 | 4.59 | -44.68 | -70.67 | 0.00 | 0 | 0 | 31 | 0.0 | 0.0 |
22Q3 (12) | 2.53 | 47.09 | 39.78 | 0.03 | 50.0 | 0.0 | 0.21 | 16.67 | -12.5 | 0 | 0 | 0 | 1.19 | 1.98 | -28.46 | 8.30 | -20.69 | -37.4 | 0.00 | 0 | 0 | 31 | 0.0 | 3.33 |
22Q2 (11) | 1.72 | -4.97 | 22.86 | 0.02 | -33.33 | -33.33 | 0.18 | 50.0 | -14.29 | 0 | 0 | 0 | 1.16 | -29.84 | -45.74 | 10.47 | 57.85 | -30.23 | 0.00 | 0 | 0 | 31 | 0.0 | 3.33 |
22Q1 (10) | 1.81 | -8.59 | 1.12 | 0.03 | 0.0 | -40.0 | 0.12 | -61.29 | -36.84 | 0 | 0 | 0 | 1.66 | 9.39 | -40.66 | 6.63 | -57.65 | -37.54 | 0.00 | 0 | 0 | 31 | 0.0 | 3.33 |
21Q4 (9) | 1.98 | 9.39 | 10.61 | 0.03 | 0.0 | -66.67 | 0.31 | 29.17 | 72.22 | 0 | 0 | 0 | 1.52 | -8.59 | -69.87 | 15.66 | 18.08 | 55.7 | 0.00 | 0 | 0 | 31 | 3.33 | 3.33 |
21Q3 (8) | 1.81 | 29.29 | 43.65 | 0.03 | 0.0 | -57.14 | 0.24 | 14.29 | 50.0 | 0 | 0 | 0 | 1.66 | -22.65 | -70.17 | 13.26 | -11.6 | 4.42 | 0.00 | 0 | 0 | 30 | 0.0 | 87.5 |
21Q2 (7) | 1.4 | -21.79 | 12.9 | 0.03 | -40.0 | -50.0 | 0.21 | 10.53 | 31.25 | 0 | 0 | 0 | 2.14 | -23.29 | -55.71 | 15.00 | 41.32 | 16.25 | 0.00 | 0 | 0 | 30 | 0.0 | -30.23 |
21Q1 (6) | 1.79 | 0.0 | 1.7 | 0.05 | -44.44 | -28.57 | 0.19 | 5.56 | 137.5 | 0 | 0 | 0 | 2.79 | -44.44 | -29.77 | 10.61 | 5.56 | 133.52 | 0.00 | 0 | 0 | 30 | 0.0 | -30.23 |
20Q4 (5) | 1.79 | 42.06 | 36.64 | 0.09 | 28.57 | 0.0 | 0.18 | 12.5 | -60.87 | 0 | 0 | 0 | 5.03 | -9.5 | -26.82 | 10.06 | -20.81 | -71.36 | 0.00 | 0 | 0 | 30 | 87.5 | -30.23 |
20Q3 (4) | 1.26 | 1.61 | 0.0 | 0.07 | 16.67 | 0.0 | 0.16 | 0.0 | 0.0 | 0 | 0 | 0.0 | 5.56 | 14.81 | 0.0 | 12.70 | -1.59 | 0.0 | 0.00 | 0 | 0.0 | 16 | -62.79 | 0.0 |
20Q2 (3) | 1.24 | -29.55 | 0.0 | 0.06 | -14.29 | 0.0 | 0.16 | 100.0 | 0.0 | 0 | 0 | 0.0 | 4.84 | 21.66 | 0.0 | 12.90 | 183.87 | 0.0 | 0.00 | 0 | 0.0 | 43 | 0.0 | 0.0 |
20Q1 (2) | 1.76 | 34.35 | 0.0 | 0.07 | -22.22 | 0.0 | 0.08 | -82.61 | 0.0 | 0 | 0 | 0.0 | 3.98 | -42.11 | 0.0 | 4.55 | -87.06 | 0.0 | 0.00 | 0 | 0.0 | 43 | 0.0 | 0.0 |
19Q4 (1) | 1.31 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 6.87 | 0.0 | 0.0 | 35.11 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 43 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 8.64 | 7.73 | 0.12 | 9.09 | 0.82 | 38.98 | 0 | 0 | 1.39 | 1.26 | 9.49 | 29.01 | 0.00 | 0 | 31 | 0.0 |
2022 (9) | 8.02 | 14.9 | 0.11 | -21.43 | 0.59 | -37.23 | 0 | 0 | 1.37 | -31.62 | 7.36 | -45.37 | 0.00 | 0 | 31 | 0.0 |
2021 (8) | 6.98 | 15.37 | 0.14 | -51.72 | 0.94 | 62.07 | 0 | 0 | 2.01 | -58.16 | 13.47 | 40.48 | 0.00 | 0 | 31 | 3.33 |
2020 (7) | 6.05 | 4.13 | 0.29 | 20.83 | 0.58 | -53.23 | 0 | 0 | 4.79 | 16.04 | 9.59 | -55.08 | 0.00 | 0 | 30 | 87.5 |
2019 (6) | 5.81 | -0.34 | 0.24 | 20.0 | 1.24 | 55.0 | 0 | 0 | 4.13 | 20.41 | 21.34 | 55.53 | 0.00 | 0 | 16 | -62.79 |
2018 (5) | 5.83 | 6.39 | 0.2 | 53.85 | 0.8 | -8.05 | 0 | 0 | 3.43 | 44.61 | 13.72 | -13.57 | 0.00 | 0 | 43 | -2.27 |
2017 (4) | 5.48 | -5.19 | 0.13 | -23.53 | 0.87 | -14.71 | 0 | 0 | 2.37 | -19.34 | 15.88 | -10.04 | 0.00 | 0 | 44 | 2.33 |
2016 (3) | 5.78 | -26.74 | 0.17 | -26.09 | 1.02 | 18.6 | 0 | 0 | 2.94 | 0.9 | 17.65 | 61.9 | 0.00 | 0 | 43 | -83.59 |
2015 (2) | 7.89 | -27.75 | 0.23 | -46.51 | 0.86 | -3.37 | 0.01 | -66.67 | 2.92 | -25.97 | 10.90 | 33.74 | 0.13 | -53.87 | 262 | -76.63 |
2014 (1) | 10.92 | -19.29 | 0.43 | 30.3 | 0.89 | -29.92 | 0.03 | 200.0 | 3.94 | 0 | 8.15 | 0 | 0.27 | 0 | 1121 | 0.0 |