玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)2.6940.1-19.70.030.00.00.29-32.5652.630001.12-28.6224.5410.78-51.8690.080.0000280.0-9.68
24Q2 (19)1.928.4713.610.030.00.00.43115.0104.760001.56-7.81-11.9822.4098.280.230.0000280.0-9.68
24Q1 (18)1.77-5.352.310.030.00.00.2-4.760.00001.695.65-2.2611.300.62-2.260.0000280.0-9.68
23Q4 (17)1.87-44.18-4.590.030.00.00.2110.53133.330001.6079.144.8111.2398.0144.560.000028-9.68-9.68
23Q3 (16)3.3598.2232.410.030.00.00.19-9.52-9.520000.90-49.55-24.485.67-54.36-31.670.0000310.00.0
23Q2 (15)1.69-2.31-1.740.030.050.00.215.016.670001.782.3752.6612.437.4918.740.0000310.00.0
23Q1 (14)1.73-11.73-4.420.030.00.00.2122.2266.670001.7313.294.6211.56151.7774.370.0000310.00.0
22Q4 (13)1.96-22.53-1.010.030.00.00.09-57.14-70.970001.5329.081.024.59-44.68-70.670.0000310.00.0
22Q3 (12)2.5347.0939.780.0350.00.00.2116.67-12.50001.191.98-28.468.30-20.69-37.40.0000310.03.33
22Q2 (11)1.72-4.9722.860.02-33.33-33.330.1850.0-14.290001.16-29.84-45.7410.4757.85-30.230.0000310.03.33
22Q1 (10)1.81-8.591.120.030.0-40.00.12-61.29-36.840001.669.39-40.666.63-57.65-37.540.0000310.03.33
21Q4 (9)1.989.3910.610.030.0-66.670.3129.1772.220001.52-8.59-69.8715.6618.0855.70.0000313.333.33
21Q3 (8)1.8129.2943.650.030.0-57.140.2414.2950.00001.66-22.65-70.1713.26-11.64.420.0000300.087.5
21Q2 (7)1.4-21.7912.90.03-40.0-50.00.2110.5331.250002.14-23.29-55.7115.0041.3216.250.0000300.0-30.23
21Q1 (6)1.790.01.70.05-44.44-28.570.195.56137.50002.79-44.44-29.7710.615.56133.520.0000300.0-30.23
20Q4 (5)1.7942.0636.640.0928.570.00.1812.5-60.870005.03-9.5-26.8210.06-20.81-71.360.00003087.5-30.23
20Q3 (4)1.261.610.00.0716.670.00.160.00.0000.05.5614.810.012.70-1.590.00.0000.016-62.790.0
20Q2 (3)1.24-29.550.00.06-14.290.00.16100.00.0000.04.8421.660.012.90183.870.00.0000.0430.00.0
20Q1 (2)1.7634.350.00.07-22.220.00.08-82.610.0000.03.98-42.110.04.55-87.060.00.0000.0430.00.0
19Q4 (1)1.310.00.00.090.00.00.460.00.000.00.06.870.00.035.110.00.00.000.00.0430.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)8.647.730.129.090.8238.98001.391.269.4929.010.000310.0
2022 (9)8.0214.90.11-21.430.59-37.23001.37-31.627.36-45.370.000310.0
2021 (8)6.9815.370.14-51.720.9462.07002.01-58.1613.4740.480.000313.33
2020 (7)6.054.130.2920.830.58-53.23004.7916.049.59-55.080.0003087.5
2019 (6)5.81-0.340.2420.01.2455.0004.1320.4121.3455.530.00016-62.79
2018 (5)5.836.390.253.850.8-8.05003.4344.6113.72-13.570.00043-2.27
2017 (4)5.48-5.190.13-23.530.87-14.71002.37-19.3415.88-10.040.000442.33
2016 (3)5.78-26.740.17-26.091.0218.6002.940.917.6561.90.00043-83.59
2015 (2)7.89-27.750.23-46.510.86-3.370.01-66.672.92-25.9710.9033.740.13-53.87262-76.63
2014 (1)10.92-19.290.4330.30.89-29.920.03200.03.9408.1500.27011210.0

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