- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 4.58 | -1.08 | 25.48 | 0.12 | -7.69 | -7.69 | 0.15 | 25.0 | 7.14 | 0.02 | 0.0 | 0.0 | 2.62 | -6.68 | -26.44 | 3.28 | 26.36 | -14.61 | 0.44 | 1.09 | -20.31 | 0 | 0 | 0 |
| 24Q3 (19) | 4.63 | 3.35 | 56.42 | 0.13 | 8.33 | 18.18 | 0.12 | -20.0 | -14.29 | 0.02 | 0.0 | 0.0 | 2.81 | 4.82 | -24.45 | 2.59 | -22.59 | -45.2 | 0.43 | -3.24 | -36.07 | 0 | 0 | 0 |
| 24Q2 (18) | 4.48 | 34.94 | 60.57 | 0.12 | 9.09 | 20.0 | 0.15 | 36.36 | 50.0 | 0.02 | 0.0 | 0.0 | 2.68 | -19.16 | -25.27 | 3.35 | 1.06 | -6.58 | 0.45 | -25.89 | -37.72 | 0 | 0 | 0 |
| 24Q1 (17) | 3.32 | -9.04 | 27.69 | 0.11 | -15.38 | 10.0 | 0.11 | -21.43 | 10.0 | 0.02 | 0.0 | 0.0 | 3.31 | -6.97 | -13.86 | 3.31 | -13.62 | -13.86 | 0.60 | 9.94 | -21.69 | 0 | 0 | 0 |
| 23Q4 (16) | 3.65 | 23.31 | -6.41 | 0.13 | 18.18 | 8.33 | 0.14 | 0.0 | 16.67 | 0.02 | 0.0 | 0.0 | 3.56 | -4.16 | 15.75 | 3.84 | -18.9 | 24.66 | 0.55 | -18.9 | 6.85 | 0 | 0 | 0 |
| 23Q3 (15) | 2.96 | 6.09 | -26.55 | 0.11 | 10.0 | -21.43 | 0.14 | 40.0 | 0.0 | 0.02 | 0.0 | -33.33 | 3.72 | 3.68 | 6.97 | 4.73 | 31.96 | 36.15 | 0.68 | -5.74 | -9.23 | 0 | 0 | 0 |
| 23Q2 (14) | 2.79 | 7.31 | -45.29 | 0.1 | 0.0 | -28.57 | 0.1 | 0.0 | -23.08 | 0.02 | 0.0 | -33.33 | 3.58 | -6.81 | 30.57 | 3.58 | -6.81 | 40.61 | 0.72 | -6.81 | 21.86 | 0 | 0 | 0 |
| 23Q1 (13) | 2.6 | -33.33 | -49.51 | 0.1 | -16.67 | -33.33 | 0.1 | -16.67 | -28.57 | 0.02 | 0.0 | -33.33 | 3.85 | 25.0 | 32.05 | 3.85 | 25.0 | 41.48 | 0.77 | 50.0 | 32.05 | 0 | 0 | 0 |
| 22Q4 (12) | 3.9 | -3.23 | -34.23 | 0.12 | -14.29 | -25.0 | 0.12 | -14.29 | -29.41 | 0.02 | -33.33 | -33.33 | 3.08 | -11.43 | 14.04 | 3.08 | -11.43 | 7.33 | 0.51 | -31.11 | 1.37 | 0 | 0 | 0 |
| 22Q3 (11) | 4.03 | -20.98 | -19.56 | 0.14 | 0.0 | -6.67 | 0.14 | 7.69 | 0.0 | 0.03 | 0.0 | 50.0 | 3.47 | 26.55 | 16.03 | 3.47 | 36.29 | 24.32 | 0.74 | 26.55 | 86.48 | 0 | 0 | 0 |
| 22Q2 (10) | 5.1 | -0.97 | 3.87 | 0.14 | -6.67 | 0.0 | 0.13 | -7.14 | -27.78 | 0.03 | 0.0 | 0.0 | 2.75 | -5.75 | -3.73 | 2.55 | -6.23 | -30.47 | 0.59 | 0.98 | -3.73 | 0 | 0 | 0 |
| 22Q1 (9) | 5.15 | -13.15 | 0.39 | 0.15 | -6.25 | 0.0 | 0.14 | -17.65 | -30.0 | 0.03 | 0.0 | 0.0 | 2.91 | 7.95 | -0.39 | 2.72 | -5.17 | -30.27 | 0.58 | 15.15 | -0.39 | 0 | 0 | 0 |
| 21Q4 (8) | 5.93 | 18.36 | 33.26 | 0.16 | 6.67 | 6.67 | 0.17 | 21.43 | 0.0 | 0.03 | 50.0 | 50.0 | 2.70 | -9.88 | -19.96 | 2.87 | 2.59 | -24.96 | 0.51 | 26.73 | 12.56 | 0 | 0 | -100.0 |
| 21Q3 (7) | 5.01 | 2.04 | 62.14 | 0.15 | 7.14 | 36.36 | 0.14 | -22.22 | 16.67 | 0.02 | -33.33 | 0.0 | 2.99 | 5.0 | -15.9 | 2.79 | -23.77 | -28.04 | 0.40 | -34.66 | -38.32 | 0 | 0 | -100.0 |
| 21Q2 (6) | 4.91 | -4.29 | 238.62 | 0.14 | -6.67 | 40.0 | 0.18 | -10.0 | 100.0 | 0.03 | 0.0 | 200.0 | 2.85 | -2.48 | -58.66 | 3.67 | -5.97 | -40.94 | 0.61 | 4.48 | -11.41 | 0 | 0 | -100.0 |
| 21Q1 (5) | 5.13 | 15.28 | 37.53 | 0.15 | 0.0 | 7.14 | 0.2 | 17.65 | 81.82 | 0.03 | 50.0 | 50.0 | 2.92 | -13.26 | -22.1 | 3.90 | 2.05 | 32.2 | 0.58 | 30.12 | 9.06 | 0 | -100.0 | -100.0 |
| 20Q4 (4) | 4.45 | 44.01 | 0.0 | 0.15 | 36.36 | 0.0 | 0.17 | 41.67 | 0.0 | 0.02 | 0.0 | 0.0 | 3.37 | -5.31 | 0.0 | 3.82 | -1.63 | 0.0 | 0.45 | -30.56 | 0.0 | 231 | 0.0 | 0.0 |
| 20Q3 (3) | 3.09 | 113.1 | 0.0 | 0.11 | 10.0 | 0.0 | 0.12 | 33.33 | 0.0 | 0.02 | 100.0 | 0.0 | 3.56 | -48.38 | 0.0 | 3.88 | -37.43 | 0.0 | 0.65 | -6.15 | 0.0 | 231 | 0.0 | 0.0 |
| 20Q2 (2) | 1.45 | -61.13 | 0.0 | 0.1 | -28.57 | 0.0 | 0.09 | -18.18 | 0.0 | 0.01 | -50.0 | 0.0 | 6.90 | 83.74 | 0.0 | 6.21 | 110.47 | 0.0 | 0.69 | 28.62 | 0.0 | 231 | 0.0 | 0.0 |
| 20Q1 (1) | 3.73 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 3.75 | 0.0 | 0.0 | 2.95 | 0.0 | 0.0 | 0.54 | 0.0 | 0.0 | 231 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 17.0 | 41.78 | 0.48 | 9.09 | 0.52 | 6.12 | 0.09 | 12.5 | 2.82 | -23.06 | 3.06 | -25.15 | 0.53 | -20.65 | 0 | 0 |
| 2023 (9) | 11.99 | -34.05 | 0.44 | -18.52 | 0.49 | -7.55 | 0.08 | -20.0 | 3.67 | 23.55 | 4.09 | 40.18 | 0.67 | 21.3 | 0 | 0 |
| 2022 (8) | 18.18 | -13.35 | 0.54 | -11.48 | 0.53 | -23.19 | 0.1 | 0.0 | 2.97 | 2.16 | 2.92 | -11.36 | 0.55 | 15.4 | 0 | 0 |
| 2021 (7) | 20.98 | 64.94 | 0.61 | 22.0 | 0.69 | 40.82 | 0.1 | 25.0 | 2.91 | -26.03 | 3.29 | -14.62 | 0.48 | -24.21 | 0 | 0 |
| 2020 (6) | 12.72 | -33.68 | 0.5 | -19.35 | 0.49 | -5.77 | 0.08 | -20.0 | 3.93 | 21.6 | 3.85 | 42.09 | 0.63 | 20.63 | 231 | 0.0 |
| 2019 (5) | 19.18 | -10.0 | 0.62 | 0.0 | 0.52 | 0.0 | 0.1 | 0.0 | 3.23 | 11.11 | 2.71 | 11.11 | 0.52 | 11.11 | 231 | 0.0 |
| 2018 (4) | 21.31 | 0.8 | 0.62 | -4.62 | 0.52 | 6.12 | 0.1 | 11.11 | 2.91 | -5.38 | 2.44 | 5.28 | 0.47 | 10.22 | 231 | 0.0 |
| 2017 (3) | 21.14 | 7.09 | 0.65 | 3.17 | 0.49 | -9.26 | 0.09 | 28.57 | 3.07 | -3.66 | 2.32 | -15.27 | 0.43 | 20.06 | 231 | 0.0 |
| 2016 (2) | 19.74 | -0.4 | 0.63 | 18.87 | 0.54 | 3.85 | 0.07 | -30.0 | 3.19 | 19.35 | 2.74 | 4.27 | 0.35 | -29.72 | 231 | 0.0 |
| 2015 (1) | 19.82 | -6.51 | 0.53 | 10.42 | 0.52 | 40.54 | 0.1 | 100.0 | 2.67 | 0 | 2.62 | 0 | 0.50 | 0 | 231 | 2.67 |
