玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)8.32-10.630.00.18-10.0-25.00.11-68.57-82.540002.160.71-25.01.32-64.83-82.540.00004860.00.0
24Q3 (19)9.3124.1310.570.217.655.260.3545.8366.670002.15-5.23-4.83.7617.4850.730.00004860.00.0
24Q2 (18)7.5-14.383.310.17-10.53-15.00.24-4.020.00002.274.51-17.723.2012.1316.160.00004860.00.0
24Q1 (17)8.765.2921.670.19-20.83-5.00.25-60.320.00002.17-24.81-21.922.85-62.31-17.810.00004860.00.0
23Q4 (16)8.32-1.19-11.110.2426.324.350.63200.085.290002.8827.8317.397.57203.61108.460.00004860.00.0
23Q3 (15)8.4215.98-17.450.19-5.0-32.140.215.016.670002.26-18.09-17.82.49-9.4741.330.00004860.00.0
23Q2 (14)7.260.83-38.320.20.0-51.220.2-20.0-4.760002.75-0.83-20.922.75-20.6654.40.00004860.00.0
23Q1 (13)7.2-23.08-40.150.2-13.04-54.550.25-26.47-53.70002.7813.04-24.053.47-4.41-22.650.00004860.00.0
22Q4 (12)9.36-8.24-11.70.23-17.86-23.330.3488.8917.240002.46-10.49-13.183.63105.8432.770.00004860.00.0
22Q3 (11)10.2-13.34-1.160.28-31.710.00.18-14.29-5.260002.75-21.21.181.76-1.09-4.150.00004860.00.0
22Q2 (10)11.77-2.166.710.41-6.8236.670.21-61.11-19.230003.48-4.7628.071.78-60.25-24.310.00004860.00.0
22Q1 (9)12.0313.4926.50.4446.677.320.5486.21145.450003.6629.23-15.164.4964.0794.040.00004860.00.0
21Q4 (8)10.62.7122.970.37.14-37.50.2952.63625.00002.834.31-49.172.7448.6489.580.00004860.00.0
21Q3 (7)10.32-6.4482.650.28-6.6727.270.19-26.92-34.480002.71-0.25-30.321.84-21.9-64.130.00004860.00.0
21Q2 (6)11.0315.98145.660.3-26.8376.470.2618.18-49.020002.72-36.91-28.162.361.9-79.250.00004860.00.0
21Q1 (5)9.5110.3214.440.41-14.5870.830.22450.0-15.380004.31-22.5849.282.31398.53-26.060.00004860.00.0
20Q4 (4)8.6252.570.00.48118.180.00.04-86.210.0000.05.5743.010.00.46-90.960.00.0000.04860.00.0
20Q3 (3)5.6525.840.00.2229.410.00.29-43.140.0000.03.892.840.05.13-54.810.00.0000.04860.00.0
20Q2 (2)4.49-45.970.00.17-29.170.00.5196.150.0000.03.7931.10.011.36263.040.00.0000.04860.00.0
20Q1 (1)8.310.00.00.240.00.00.260.00.000.00.02.890.00.03.130.00.00.000.00.04860.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)33.98.620.74-10.840.94-27.13002.18-17.922.77-32.910.0004860.0
2023 (9)31.21-28.00.83-38.971.290.78002.66-15.234.1339.980.0004860.0
2022 (8)43.354.561.364.621.2833.33003.140.052.9527.520.0004860.0
2021 (7)41.4653.161.316.070.96-12.73003.14-24.212.32-43.020.0004860.0
2020 (6)27.07-33.511.120.01.1-11.29004.1450.394.0633.410.0004860.0
2019 (5)40.71-27.911.12-24.831.24-24.85002.754.273.054.240.0004860.0
2018 (4)56.4711.691.4912.031.65-12.7002.640.312.92-21.840.0004860.0
2017 (3)50.5610.341.3312.711.8918.87002.632.153.747.720.0004860.0
2016 (2)45.823.081.18-22.881.596.71002.58-25.183.473.520.0004860.0
2015 (1)44.450.611.5359.381.4977.38003.4403.3500.0004860.0

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