- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 5.74 | 12.33 | 30.75 | 0.34 | 3.03 | 3.03 | 0.41 | -4.65 | 13.89 | 0.21 | 5.0 | -4.55 | 5.92 | -8.28 | -21.2 | 7.14 | -15.12 | -12.9 | 3.66 | -6.52 | -27.0 | 1203 | 0.0 | -19.48 |
| 24Q2 (19) | 5.11 | 36.63 | 19.11 | 0.33 | 32.0 | 10.0 | 0.43 | 13.16 | 10.26 | 0.2 | 25.0 | 11.11 | 6.46 | -3.39 | -7.65 | 8.41 | -17.18 | -7.44 | 3.91 | -8.51 | -6.72 | 1203 | 0.0 | -19.48 |
| 24Q1 (18) | 3.74 | -9.66 | -38.69 | 0.25 | -16.67 | -16.67 | 0.38 | -20.83 | -5.0 | 0.16 | -20.0 | 0.0 | 6.68 | -7.75 | 35.92 | 10.16 | -12.37 | 54.95 | 4.28 | -11.44 | 63.1 | 1203 | 0.0 | -19.48 |
| 23Q4 (17) | 4.14 | -5.69 | -56.83 | 0.3 | -9.09 | -3.23 | 0.48 | 33.33 | 6.67 | 0.2 | -9.09 | 17.65 | 7.25 | -3.6 | 124.17 | 11.59 | 41.38 | 147.09 | 4.83 | -3.6 | 172.52 | 1203 | -19.48 | -19.48 |
| 23Q3 (16) | 4.39 | 2.33 | -71.73 | 0.33 | 10.0 | -23.26 | 0.36 | -7.69 | -28.0 | 0.22 | 22.22 | 10.0 | 7.52 | 7.49 | 171.49 | 8.20 | -9.79 | 154.71 | 5.01 | 19.44 | 289.13 | 1494 | 0.0 | -9.12 |
| 23Q2 (15) | 4.29 | -29.67 | -68.22 | 0.3 | 0.0 | -37.5 | 0.39 | -2.5 | -4.88 | 0.18 | 12.5 | 5.88 | 6.99 | 42.19 | 96.68 | 9.09 | 38.64 | 199.33 | 4.20 | 59.97 | 233.2 | 1494 | 0.0 | -9.12 |
| 23Q1 (14) | 6.1 | -36.39 | -50.08 | 0.3 | -3.23 | -14.29 | 0.4 | -11.11 | -14.89 | 0.16 | -5.88 | 6.67 | 4.92 | 52.14 | 71.71 | 6.56 | 39.74 | 70.49 | 2.62 | 47.97 | 113.68 | 1494 | 0.0 | -9.12 |
| 22Q4 (13) | 9.59 | -38.25 | -32.27 | 0.31 | -27.91 | -34.04 | 0.45 | -10.0 | -43.04 | 0.17 | -15.0 | -15.0 | 3.23 | 16.75 | -2.61 | 4.69 | 45.75 | -15.89 | 1.77 | 37.65 | 25.51 | 1494 | -9.12 | -9.12 |
| 22Q3 (12) | 15.53 | 15.04 | 25.75 | 0.43 | -10.42 | 7.5 | 0.5 | 21.95 | 11.11 | 0.2 | 17.65 | 11.11 | 2.77 | -22.13 | -14.51 | 3.22 | 6.01 | -11.64 | 1.29 | 2.27 | -11.64 | 1644 | 0.0 | 3.53 |
| 22Q2 (11) | 13.5 | 10.47 | 10.75 | 0.48 | 37.14 | 29.73 | 0.41 | -12.77 | -16.33 | 0.17 | 13.33 | -5.56 | 3.56 | 24.14 | 17.14 | 3.04 | -21.04 | -24.45 | 1.26 | 2.59 | -14.72 | 1644 | 0.0 | 3.53 |
| 22Q1 (10) | 12.22 | -13.7 | 20.99 | 0.35 | -25.53 | -5.41 | 0.47 | -40.51 | 11.9 | 0.15 | -25.0 | -6.25 | 2.86 | -13.71 | -21.82 | 3.85 | -31.06 | -7.51 | 1.23 | -13.09 | -22.51 | 1644 | 0.0 | 3.53 |
| 21Q4 (9) | 14.16 | 14.66 | 29.67 | 0.47 | 17.5 | 34.29 | 0.79 | 75.56 | 19.7 | 0.2 | 11.11 | 5.26 | 3.32 | 2.48 | 3.56 | 5.58 | 53.12 | -7.69 | 1.41 | -3.09 | -18.82 | 1644 | 3.53 | 3.53 |
| 21Q3 (8) | 12.35 | 1.31 | 19.67 | 0.4 | 8.11 | 25.0 | 0.45 | -8.16 | 12.5 | 0.18 | 0.0 | 5.88 | 3.24 | 6.71 | 4.45 | 3.64 | -9.35 | -5.99 | 1.46 | -1.3 | -11.52 | 1588 | 0.0 | -1.79 |
| 21Q2 (7) | 12.19 | 20.69 | 63.84 | 0.37 | 0.0 | 27.59 | 0.49 | 16.67 | 19.51 | 0.18 | 12.5 | 5.88 | 3.04 | -17.15 | -22.13 | 4.02 | -3.34 | -27.06 | 1.48 | -6.79 | -35.38 | 1588 | 0.0 | -1.79 |
| 21Q1 (6) | 10.1 | -7.51 | 95.74 | 0.37 | 5.71 | 23.33 | 0.42 | -36.36 | 0.0 | 0.16 | -15.79 | 0.0 | 3.66 | 14.3 | -36.99 | 4.16 | -31.2 | -48.91 | 1.58 | -8.95 | -48.91 | 1588 | 0.0 | -8.0 |
| 20Q4 (5) | 10.92 | 5.81 | 45.02 | 0.35 | 9.38 | -46.15 | 0.66 | 65.0 | 247.37 | 0.19 | 11.76 | -9.52 | 3.21 | 3.37 | -62.87 | 6.04 | 55.93 | 139.53 | 1.74 | 5.62 | -37.61 | 1588 | -1.79 | -8.0 |
| 20Q3 (4) | 10.32 | 38.71 | 0.0 | 0.32 | 10.34 | 0.0 | 0.4 | -2.44 | 0.0 | 0.17 | 0.0 | 0.0 | 3.10 | -20.45 | 0.0 | 3.88 | -29.67 | 0.0 | 1.65 | -27.91 | 0.0 | 1617 | 0.0 | 0.0 |
| 20Q2 (3) | 7.44 | 44.19 | 0.0 | 0.29 | -3.33 | 0.0 | 0.41 | -2.38 | 0.0 | 0.17 | 6.25 | 0.0 | 3.90 | -32.96 | 0.0 | 5.51 | -32.3 | 0.0 | 2.28 | -26.31 | 0.0 | 1617 | -6.32 | 0.0 |
| 20Q1 (2) | 5.16 | -31.47 | 0.0 | 0.3 | -53.85 | 0.0 | 0.42 | 121.05 | 0.0 | 0.16 | -23.81 | 0.0 | 5.81 | -32.65 | 0.0 | 8.14 | 222.58 | 0.0 | 3.10 | 11.18 | 0.0 | 1726 | 0.0 | 0.0 |
| 19Q4 (1) | 7.53 | 0.0 | 0.0 | 0.65 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 8.63 | 0.0 | 0.0 | 2.52 | 0.0 | 0.0 | 2.79 | 0.0 | 0.0 | 1726 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 18.92 | -62.79 | 1.23 | -21.15 | 1.62 | -11.48 | 0.77 | 11.59 | 6.50 | 111.91 | 8.56 | 137.92 | 4.07 | 199.92 | 1494 | 0.0 |
| 2022 (9) | 50.85 | 4.2 | 1.56 | -3.11 | 1.83 | -14.88 | 0.69 | -4.17 | 3.07 | -7.01 | 3.60 | -18.32 | 1.36 | -8.03 | 1494 | -9.12 |
| 2021 (8) | 48.8 | 44.21 | 1.61 | 27.78 | 2.15 | 13.76 | 0.72 | 4.35 | 3.30 | -11.39 | 4.41 | -21.12 | 1.48 | -27.64 | 1644 | 3.53 |
| 2020 (7) | 33.84 | 12.84 | 1.26 | -16.0 | 1.89 | 8.0 | 0.69 | -21.59 | 3.72 | -25.56 | 5.59 | -4.29 | 2.04 | -30.51 | 1588 | -1.79 |
| 2019 (6) | 29.99 | 0.1 | 1.5 | -1.96 | 1.75 | -2.78 | 0.88 | -5.38 | 5.00 | -2.06 | 5.84 | -2.88 | 2.93 | -5.47 | 1617 | -6.32 |
| 2018 (5) | 29.96 | 6.47 | 1.53 | 15.04 | 1.8 | -6.25 | 0.93 | 27.4 | 5.11 | 8.05 | 6.01 | -11.95 | 3.10 | 19.66 | 1726 | -1.88 |
| 2017 (4) | 28.14 | 3.57 | 1.33 | 9.02 | 1.92 | 17.07 | 0.73 | 0.0 | 4.73 | 5.26 | 6.82 | 13.04 | 2.59 | -3.45 | 1759 | -5.84 |
| 2016 (3) | 27.17 | -21.77 | 1.22 | 5.17 | 1.64 | -17.59 | 0.73 | 17.74 | 4.49 | 34.44 | 6.04 | 5.34 | 2.69 | 50.5 | 1868 | -10.71 |
| 2015 (2) | 34.73 | -10.56 | 1.16 | 14.85 | 1.99 | 5.29 | 0.62 | 8.77 | 3.34 | 28.41 | 5.73 | 17.72 | 1.79 | 21.61 | 2092 | -12.4 |
| 2014 (1) | 38.83 | 0.18 | 1.01 | 9.78 | 1.89 | 5.0 | 0.57 | -8.06 | 2.60 | 0 | 4.87 | 0 | 1.47 | 0 | 2388 | -1.53 |
