玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)3.97-7.8924.450.3119.2314.810.4532.3532.350.12-14.2971.437.8129.44-7.7411.3443.696.353.02-6.9437.754700.00.0
24Q3 (19)4.31-1.8219.720.268.33-3.70.346.25-12.820.1416.677.696.0310.34-19.577.898.22-27.183.2518.83-10.054700.0-20.88
24Q2 (18)4.3918.339.750.240.020.00.32-25.58-13.510.1220.020.05.47-15.499.347.29-37.11-21.22.731.419.344700.0-20.88
24Q1 (17)3.7116.38.80.24-11.11-7.690.4326.4719.440.142.860.06.47-23.57-15.1611.598.749.792.7022.83-8.094700.0-20.88
23Q4 (16)3.19-11.39-27.50.270.0-35.710.34-12.82-24.440.07-46.15-50.08.4612.85-11.3310.66-1.624.212.19-39.23-31.03470-20.88-20.88
23Q3 (15)3.6-10.0-37.280.2735.0-20.590.395.41-7.140.1330.08.337.5050.026.6210.8317.1248.063.6144.4472.735940.0-28.35
23Q2 (14)4.017.3-42.360.2-23.08-39.390.372.78-2.630.10.00.05.00-34.425.159.25-12.3868.932.50-14.7573.55940.0-28.35
23Q1 (13)3.41-22.5-55.310.26-38.1-27.780.36-20.0-7.690.1-28.570.07.62-20.1261.610.563.23106.542.93-7.83123.755940.0-28.35
22Q4 (12)4.4-23.34-46.540.4223.532.440.457.14-4.260.1416.6716.679.5561.1591.6110.2339.7779.093.1852.2118.22594-28.35-28.35
22Q3 (11)5.74-17.29-22.430.343.03-10.530.4210.5320.00.1220.020.05.9224.5715.357.3233.6354.72.0945.0954.78290.030.35
22Q2 (10)6.94-9.04-8.680.33-8.330.00.38-2.565.560.10.00.04.760.789.515.487.1215.591.449.949.518290.030.35
22Q1 (9)7.63-7.2922.280.36-12.238.460.39-17.0221.880.1-16.67-16.674.72-5.2913.245.11-10.5-0.331.31-10.11-31.858290.030.35
21Q4 (8)8.2311.2273.630.417.8957.690.4734.2974.070.1220.033.334.98-2.99-9.185.7120.740.261.467.9-23.2182930.3530.35
21Q3 (7)7.4-2.6364.080.3815.1558.330.35-2.7812.90.10.0-16.675.1418.26-3.54.73-0.15-31.191.352.7-49.216360.04.43
21Q2 (6)7.621.79117.770.3326.9250.00.3612.528.570.1-16.67-16.674.344.21-31.124.74-7.63-40.961.32-31.58-61.736360.04.43
21Q1 (5)6.2431.6585.710.260.00.00.3218.526.670.1233.33-7.694.17-24.04-46.155.13-9.97-42.561.921.28-50.36360.0-15.76
20Q4 (4)4.745.10.00.268.330.00.27-12.90.00.09-25.00.05.493.080.05.70-17.130.01.90-28.640.06364.430.0
20Q3 (3)4.5129.230.00.249.090.00.3110.710.00.120.00.05.32-15.580.06.87-14.330.02.66-22.620.06090.00.0
20Q2 (2)3.493.870.00.22-15.380.00.28-6.670.00.12-7.690.06.30-18.540.08.02-10.140.03.44-11.130.0609-19.340.0
20Q1 (1)3.360.00.00.260.00.00.30.00.00.130.00.07.740.00.08.930.00.03.870.00.07550.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)16.3815.271.055.01.556.160.4820.06.41-8.919.46-7.92.934.14700.0
2023 (9)14.21-42.491.0-31.031.46-11.520.4-11.117.0419.9310.2753.872.8154.57470-20.88
2022 (8)24.71-16.151.454.321.6510.00.452.275.8724.416.6831.191.8221.97594-28.35
2021 (7)29.4783.041.3940.41.529.310.44-4.354.72-23.295.09-29.361.49-47.7482930.35
2020 (6)16.1-25.810.99-31.721.16-8.660.46-24.596.15-7.987.2023.112.861.646364.43
2019 (5)21.7-18.451.45-14.711.27-13.010.618.936.684.595.856.672.8133.58609-19.34
2018 (4)26.6118.061.70.591.4675.90.56-1.756.39-14.795.4949.02.10-16.78755-12.51
2017 (3)22.54-5.211.69-5.060.83-38.970.57-1.727.500.173.68-35.612.533.6886343.12
2016 (2)23.78-6.31.78-3.781.36-32.00.585.457.492.695.72-27.422.4412.55603-23.96
2015 (1)25.38-8.641.859.472.031.580.55-5.177.2907.8802.1707936.87

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