- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 5.5 | 6.38 | 10.22 | 0.6 | -40.0 | 13.21 | 0.39 | 0.0 | 11.43 | 0.13 | 0.0 | 18.18 | 10.91 | -43.6 | 2.71 | 7.09 | -6.0 | 1.1 | 2.36 | -6.0 | 7.22 | 572 | 0.0 | -7.29 |
| 24Q2 (19) | 5.17 | 4.23 | -10.24 | 1.0 | 88.68 | 85.19 | 0.39 | 2.63 | 30.0 | 0.13 | 8.33 | 18.18 | 19.34 | 81.02 | 106.32 | 7.54 | -1.54 | 44.84 | 2.51 | 3.93 | 31.67 | 572 | 0.0 | -7.29 |
| 24Q1 (18) | 4.96 | -1.98 | -8.49 | 0.53 | 0.0 | 0.0 | 0.38 | 2.7 | 26.67 | 0.12 | 50.0 | -7.69 | 10.69 | 2.02 | 9.27 | 7.66 | 4.77 | 38.41 | 2.42 | 53.02 | 0.87 | 572 | 0.0 | -7.29 |
| 23Q4 (17) | 5.06 | 1.4 | -11.38 | 0.53 | 0.0 | 0.0 | 0.37 | 5.71 | 32.14 | 0.08 | -27.27 | -38.46 | 10.47 | -1.38 | 12.85 | 7.31 | 4.25 | 49.12 | 1.58 | -28.28 | -30.56 | 572 | -7.29 | -7.29 |
| 23Q3 (16) | 4.99 | -13.37 | -24.39 | 0.53 | -1.85 | -18.46 | 0.35 | 16.67 | 16.67 | 0.11 | 0.0 | -31.25 | 10.62 | 13.29 | 7.85 | 7.01 | 34.67 | 54.31 | 2.20 | 15.43 | -9.07 | 617 | 0.0 | -5.51 |
| 23Q2 (15) | 5.76 | 6.27 | -18.07 | 0.54 | 1.89 | -21.74 | 0.3 | 0.0 | 0.0 | 0.11 | -15.38 | -31.25 | 9.38 | -4.13 | -4.48 | 5.21 | -5.9 | 22.05 | 1.91 | -20.38 | -16.09 | 617 | 0.0 | -5.51 |
| 23Q1 (14) | 5.42 | -5.08 | -9.97 | 0.53 | 0.0 | -10.17 | 0.3 | 7.14 | 7.14 | 0.13 | 0.0 | -13.33 | 9.78 | 5.35 | -0.23 | 5.54 | 12.88 | 19.0 | 2.40 | 5.35 | -3.74 | 617 | 0.0 | -5.51 |
| 22Q4 (13) | 5.71 | -13.48 | -1.04 | 0.53 | -18.46 | -5.36 | 0.28 | -6.67 | 16.67 | 0.13 | -18.75 | 8.33 | 9.28 | -5.75 | -4.36 | 4.90 | 7.88 | 17.89 | 2.28 | -6.09 | 9.47 | 617 | -5.51 | -5.51 |
| 22Q3 (12) | 6.6 | -6.12 | 7.32 | 0.65 | -5.8 | 16.07 | 0.3 | 0.0 | 11.11 | 0.16 | 0.0 | 60.0 | 9.85 | 0.34 | 8.16 | 4.55 | 6.52 | 3.54 | 2.42 | 6.52 | 49.09 | 653 | 0.0 | 1.56 |
| 22Q2 (11) | 7.03 | 16.78 | 12.12 | 0.69 | 16.95 | 15.0 | 0.3 | 7.14 | 11.11 | 0.16 | 6.67 | 33.33 | 9.82 | 0.15 | 2.57 | 4.27 | -8.25 | -0.9 | 2.28 | -8.66 | 18.92 | 653 | 0.0 | 1.56 |
| 22Q1 (10) | 6.02 | 4.33 | 12.52 | 0.59 | 5.36 | 9.26 | 0.28 | 16.67 | 16.67 | 0.15 | 25.0 | 15.38 | 9.80 | 0.98 | -2.9 | 4.65 | 11.82 | 3.68 | 2.49 | 19.81 | 2.54 | 653 | 0.0 | 1.56 |
| 21Q4 (9) | 5.77 | -6.18 | 18.97 | 0.56 | 0.0 | 21.74 | 0.24 | -11.11 | 0.0 | 0.12 | 20.0 | 33.33 | 9.71 | 6.59 | 2.33 | 4.16 | -5.26 | -15.94 | 2.08 | 27.9 | 12.07 | 653 | 1.56 | 1.56 |
| 21Q3 (8) | 6.15 | -1.91 | 20.12 | 0.56 | -6.67 | 12.0 | 0.27 | 0.0 | 3.85 | 0.1 | -16.67 | 11.11 | 9.11 | -4.85 | -6.76 | 4.39 | 1.95 | -13.55 | 1.63 | -15.04 | -7.5 | 643 | 0.0 | 10.48 |
| 21Q2 (7) | 6.27 | 17.2 | 68.1 | 0.6 | 11.11 | 50.0 | 0.27 | 12.5 | -15.62 | 0.12 | -7.69 | 20.0 | 9.57 | -5.19 | -10.77 | 4.31 | -4.01 | -49.81 | 1.91 | -21.24 | -28.61 | 643 | 0.0 | 10.48 |
| 21Q1 (6) | 5.35 | 10.31 | 50.7 | 0.54 | 17.39 | 28.57 | 0.24 | 0.0 | 9.09 | 0.13 | 44.44 | 85.71 | 10.09 | 6.42 | -14.69 | 4.49 | -9.35 | -27.61 | 2.43 | 30.94 | 23.23 | 643 | 0.0 | 10.48 |
| 20Q4 (5) | 4.85 | -5.27 | 25.97 | 0.46 | -8.0 | -2.13 | 0.24 | -7.69 | 0.0 | 0.09 | 0.0 | 0.0 | 9.48 | -2.88 | -22.31 | 4.95 | -2.55 | -20.62 | 1.86 | 5.57 | -20.62 | 643 | 10.48 | 1.58 |
| 20Q3 (4) | 5.12 | 37.27 | 0.0 | 0.5 | 25.0 | 0.0 | 0.26 | -18.75 | 0.0 | 0.09 | -10.0 | 0.0 | 9.77 | -8.94 | 0.0 | 5.08 | -40.81 | 0.0 | 1.76 | -34.43 | 0.0 | 582 | 0.0 | 0.0 |
| 20Q2 (3) | 3.73 | 5.07 | 0.0 | 0.4 | -4.76 | 0.0 | 0.32 | 45.45 | 0.0 | 0.1 | 42.86 | 0.0 | 10.72 | -9.36 | 0.0 | 8.58 | 38.44 | 0.0 | 2.68 | 35.96 | 0.0 | 582 | 0.0 | 0.0 |
| 20Q1 (2) | 3.55 | -7.79 | 0.0 | 0.42 | -10.64 | 0.0 | 0.22 | -8.33 | 0.0 | 0.07 | -22.22 | 0.0 | 11.83 | -3.09 | 0.0 | 6.20 | -0.59 | 0.0 | 1.97 | -15.65 | 0.0 | 582 | -8.06 | 0.0 |
| 19Q4 (1) | 3.85 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 12.21 | 0.0 | 0.0 | 6.23 | 0.0 | 0.0 | 2.34 | 0.0 | 0.0 | 633 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 21.22 | -16.29 | 2.13 | -13.41 | 1.33 | 13.68 | 0.44 | -27.87 | 10.04 | 3.44 | 6.27 | 35.8 | 2.07 | -13.83 | 617 | 0.0 |
| 2022 (9) | 25.35 | 7.73 | 2.46 | 8.85 | 1.17 | 14.71 | 0.61 | 29.79 | 9.70 | 1.03 | 4.62 | 6.47 | 2.41 | 20.47 | 617 | -5.51 |
| 2021 (8) | 23.53 | 36.33 | 2.26 | 26.26 | 1.02 | -1.92 | 0.47 | 34.29 | 9.60 | -7.39 | 4.33 | -28.06 | 2.00 | -1.5 | 653 | 1.56 |
| 2020 (7) | 17.26 | 13.85 | 1.79 | 2.87 | 1.04 | 2.97 | 0.35 | -16.67 | 10.37 | -9.64 | 6.03 | -9.56 | 2.03 | -26.81 | 643 | 10.48 |
| 2019 (6) | 15.16 | 3.76 | 1.74 | 17.57 | 1.01 | -3.81 | 0.42 | 61.54 | 11.48 | 13.3 | 6.66 | -7.3 | 2.77 | 55.68 | 582 | -8.06 |
| 2018 (5) | 14.61 | 7.98 | 1.48 | 12.98 | 1.05 | 0.0 | 0.26 | 30.0 | 10.13 | 4.63 | 7.19 | -7.39 | 1.78 | 20.39 | 633 | 13.64 |
| 2017 (4) | 13.53 | -8.27 | 1.31 | -10.27 | 1.05 | -7.08 | 0.2 | -16.67 | 9.68 | -2.18 | 7.76 | 1.3 | 1.48 | -9.15 | 557 | 3.34 |
| 2016 (3) | 14.75 | 2.72 | 1.46 | -4.58 | 1.13 | 9.71 | 0.24 | 26.32 | 9.90 | -7.1 | 7.66 | 6.81 | 1.63 | 22.98 | 539 | 117.34 |
| 2015 (2) | 14.36 | 7.32 | 1.53 | 9.29 | 1.03 | 17.05 | 0.19 | 5.56 | 10.65 | 1.83 | 7.17 | 9.06 | 1.32 | -1.65 | 248 | 0.0 |
| 2014 (1) | 13.38 | 10.31 | 1.4 | 0.72 | 0.88 | 2.33 | 0.18 | -10.0 | 10.46 | 0 | 6.58 | 0 | 1.35 | 0 | 248 | -54.07 |
