- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 113.34 | -2.04 | 0.59 | 7.06 | 6.81 | 6.65 | 5.99 | 1.01 | 16.09 | 4.13 | 9.55 | 7.55 | 6.23 | 9.03 | 6.03 | 5.28 | 3.12 | 15.41 | 3.64 | 11.83 | 6.93 | 4851 | 0.0 | -0.96 |
| 24Q2 (19) | 115.7 | 15.46 | 6.64 | 6.61 | 12.8 | 3.77 | 5.93 | 3.67 | 2.95 | 3.77 | 2.45 | -3.83 | 5.71 | -2.3 | -2.69 | 5.13 | -10.21 | -3.46 | 3.26 | -11.27 | -9.81 | 4851 | 0.0 | -0.96 |
| 24Q1 (18) | 100.21 | -6.86 | 4.66 | 5.86 | -4.09 | 2.09 | 5.72 | -0.35 | 7.12 | 3.68 | -10.68 | 1.94 | 5.85 | 2.97 | -2.45 | 5.71 | 6.99 | 2.35 | 3.67 | -4.1 | -2.6 | 4851 | 0.0 | -0.96 |
| 23Q4 (17) | 107.59 | -4.52 | -8.6 | 6.11 | -7.7 | -17.77 | 5.74 | 11.24 | 2.87 | 4.12 | 7.29 | -14.17 | 5.68 | -3.34 | -10.03 | 5.34 | 16.5 | 12.54 | 3.83 | 12.37 | -6.09 | 4851 | -0.96 | -0.96 |
| 23Q3 (16) | 112.68 | 3.85 | -3.65 | 6.62 | 3.92 | -7.67 | 5.16 | -10.42 | 1.78 | 3.84 | -2.04 | -0.78 | 5.88 | 0.07 | -4.17 | 4.58 | -13.74 | 5.63 | 3.41 | -5.67 | 2.98 | 4898 | 0.0 | -1.25 |
| 23Q2 (15) | 108.5 | 13.32 | -17.71 | 6.37 | 10.98 | -22.97 | 5.76 | 7.87 | 2.31 | 3.92 | 8.59 | -1.01 | 5.87 | -2.07 | -6.4 | 5.31 | -4.81 | 24.33 | 3.61 | -4.17 | 20.29 | 4898 | 0.0 | -1.25 |
| 23Q1 (14) | 95.75 | -18.66 | -22.56 | 5.74 | -22.75 | -22.01 | 5.34 | -4.3 | -4.64 | 3.61 | -24.79 | -5.99 | 5.99 | -5.03 | 0.71 | 5.58 | 17.65 | 23.13 | 3.77 | -7.54 | 21.39 | 4898 | 0.0 | -1.25 |
| 22Q4 (13) | 117.71 | 0.65 | -9.79 | 7.43 | 3.63 | -7.82 | 5.58 | 10.06 | 0.72 | 4.8 | 24.03 | 9.84 | 6.31 | 2.96 | 2.18 | 4.74 | 9.35 | 11.65 | 4.08 | 23.23 | 21.76 | 4898 | -1.25 | -1.25 |
| 22Q3 (12) | 116.95 | -11.3 | -10.11 | 7.17 | -13.3 | -1.65 | 5.07 | -9.95 | -1.17 | 3.87 | -2.27 | -2.03 | 6.13 | -2.26 | 9.41 | 4.34 | 1.53 | 9.94 | 3.31 | 10.18 | 8.99 | 4960 | 0.0 | 2.08 |
| 22Q2 (11) | 131.85 | 6.64 | -0.2 | 8.27 | 12.36 | 13.91 | 5.63 | 0.54 | 6.03 | 3.96 | 3.12 | 10.61 | 6.27 | 5.37 | 14.14 | 4.27 | -5.72 | 6.24 | 3.00 | -3.3 | 10.83 | 4960 | 0.0 | 2.08 |
| 22Q1 (10) | 123.64 | -5.24 | 10.37 | 7.36 | -8.68 | 5.9 | 5.6 | 1.08 | 6.67 | 3.84 | -12.13 | 14.29 | 5.95 | -3.63 | -4.05 | 4.53 | 6.68 | -3.36 | 3.11 | -7.27 | 3.54 | 4960 | 0.0 | 2.08 |
| 21Q4 (9) | 130.48 | 0.29 | 9.68 | 8.06 | 10.56 | 16.31 | 5.54 | 7.99 | -6.1 | 4.37 | 10.63 | 10.35 | 6.18 | 10.24 | 6.04 | 4.25 | 7.68 | -14.39 | 3.35 | 10.31 | 0.61 | 4960 | 2.08 | 2.08 |
| 21Q3 (8) | 130.1 | -1.52 | 31.56 | 7.29 | 0.41 | 29.48 | 5.13 | -3.39 | 5.34 | 3.95 | 10.34 | 11.27 | 5.60 | 1.96 | -1.58 | 3.94 | -1.9 | -19.93 | 3.04 | 12.04 | -15.42 | 4859 | 0.0 | 1.44 |
| 21Q2 (7) | 132.11 | 17.93 | 47.51 | 7.26 | 4.46 | 40.15 | 5.31 | 1.14 | 11.79 | 3.58 | 6.55 | 4.07 | 5.50 | -11.42 | -4.99 | 4.02 | -14.24 | -24.22 | 2.71 | -9.66 | -29.45 | 4859 | 0.0 | 1.44 |
| 21Q1 (6) | 112.02 | -5.83 | 46.82 | 6.95 | 0.29 | 53.76 | 5.25 | -11.02 | 8.02 | 3.36 | -15.15 | 15.46 | 6.20 | 6.5 | 4.73 | 4.69 | -5.5 | -26.42 | 3.00 | -9.89 | -21.35 | 4859 | 0.0 | 1.82 |
| 20Q4 (5) | 118.96 | 20.3 | 16.95 | 6.93 | 23.09 | 22.44 | 5.9 | 21.15 | 4.06 | 3.96 | 11.55 | 5.88 | 5.83 | 2.32 | 4.69 | 4.96 | 0.71 | -11.02 | 3.33 | -7.27 | -9.46 | 4859 | 1.44 | 1.82 |
| 20Q3 (4) | 98.89 | 10.42 | 0.0 | 5.63 | 8.69 | 0.0 | 4.87 | 2.53 | 0.0 | 3.55 | 3.2 | 0.0 | 5.69 | -1.57 | 0.0 | 4.92 | -7.15 | 0.0 | 3.59 | -6.54 | 0.0 | 4790 | 0.0 | 0.0 |
| 20Q2 (3) | 89.56 | 17.38 | 0.0 | 5.18 | 14.6 | 0.0 | 4.75 | -2.26 | 0.0 | 3.44 | 18.21 | 0.0 | 5.78 | -2.37 | 0.0 | 5.30 | -16.73 | 0.0 | 3.84 | 0.71 | 0.0 | 4790 | 0.38 | 0.0 |
| 20Q1 (2) | 76.3 | -24.99 | 0.0 | 4.52 | -20.14 | 0.0 | 4.86 | -14.29 | 0.0 | 2.91 | -22.19 | 0.0 | 5.92 | 6.46 | 0.0 | 6.37 | 14.27 | 0.0 | 3.81 | 3.73 | 0.0 | 4772 | 0.0 | 0.0 |
| 19Q4 (1) | 101.72 | 0.0 | 0.0 | 5.66 | 0.0 | 0.0 | 5.67 | 0.0 | 0.0 | 3.74 | 0.0 | 0.0 | 5.56 | 0.0 | 0.0 | 5.57 | 0.0 | 0.0 | 3.68 | 0.0 | 0.0 | 4772 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 424.52 | -13.39 | 24.84 | -17.83 | 22.0 | 0.55 | 15.48 | -6.07 | 5.85 | -5.13 | 5.18 | 16.09 | 3.65 | 8.45 | 4898 | 0.0 |
| 2022 (9) | 490.14 | -2.89 | 30.23 | 2.27 | 21.88 | 3.06 | 16.48 | 7.92 | 6.17 | 5.31 | 4.46 | 6.13 | 3.36 | 11.13 | 4898 | -1.25 |
| 2021 (8) | 504.71 | 31.54 | 29.56 | 32.79 | 21.23 | 4.17 | 15.27 | 10.25 | 5.86 | 0.96 | 4.21 | -20.81 | 3.03 | -16.18 | 4960 | 2.08 |
| 2020 (7) | 383.7 | -4.94 | 22.26 | 5.3 | 20.38 | -1.92 | 13.85 | 1.24 | 5.80 | 10.77 | 5.31 | 3.17 | 3.61 | 6.5 | 4859 | 1.44 |
| 2019 (6) | 403.63 | -6.78 | 21.14 | -1.9 | 20.78 | 7.06 | 13.68 | 5.8 | 5.24 | 5.24 | 5.15 | 14.85 | 3.39 | 13.5 | 4790 | 0.38 |
| 2018 (5) | 433.0 | 4.21 | 21.55 | -6.18 | 19.41 | -1.32 | 12.93 | -1.52 | 4.98 | -9.97 | 4.48 | -5.31 | 2.99 | -5.5 | 4772 | -0.83 |
| 2017 (4) | 415.51 | 7.42 | 22.97 | 1.55 | 19.67 | 9.83 | 13.13 | -6.21 | 5.53 | -5.47 | 4.73 | 2.24 | 3.16 | -12.69 | 4812 | -5.42 |
| 2016 (3) | 386.8 | 0.5 | 22.62 | 6.2 | 17.91 | -0.5 | 14.0 | -1.41 | 5.85 | 5.67 | 4.63 | -1.0 | 3.62 | -1.9 | 5088 | 5.17 |
| 2015 (2) | 384.87 | -4.6 | 21.3 | 4.36 | 18.0 | 15.02 | 14.2 | 5.65 | 5.53 | 9.39 | 4.68 | 20.56 | 3.69 | 10.75 | 4838 | 4.07 |
| 2014 (1) | 403.43 | 5.64 | 20.41 | 12.51 | 15.65 | 6.68 | 13.44 | 9.54 | 5.06 | 0 | 3.88 | 0 | 3.33 | 0 | 4649 | 3.52 |
