玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)7.82-6.792.361.7216.222.990.7538.8929.310.1730.770.021.9924.690.629.5949.0126.332.1740.3-2.3000
24Q3 (19)8.394.35-8.91.480.682.070.54-3.570.00.130.0-13.3317.64-3.5212.046.44-7.599.771.55-4.17-4.86000
24Q2 (18)8.04-1.11-6.41.476.522.80.5624.4416.670.1318.18-7.1418.287.719.836.9725.8424.651.6219.5-0.79000
24Q1 (17)8.136.41-6.011.38-17.372.220.45-22.41-13.460.11-35.29-21.4316.97-22.358.765.54-27.09-7.931.35-39.19-16.4000
23Q4 (16)7.64-17.05-9.051.6715.1721.010.587.41-10.770.1713.33-5.5621.8638.8433.057.5929.48-1.892.2336.623.84000
23Q3 (15)9.217.22-5.641.451.40.00.5412.50.00.157.140.015.74-5.435.975.864.935.971.63-0.075.97000
23Q2 (14)8.59-0.69-1.721.435.932.140.48-7.692.130.140.07.6916.656.673.935.59-7.053.911.630.79.57000
23Q1 (13)8.652.98-6.281.35-2.173.050.52-20.01.960.14-22.220.015.61-5.09.966.01-22.318.81.62-24.476.71000
22Q4 (12)8.4-13.93-29.711.38-4.83-11.540.6520.376.560.1820.05.8816.4310.5825.857.7439.8651.592.1439.4350.63000
22Q3 (11)9.7611.67-13.171.453.572.110.5414.89-5.260.1515.387.1414.86-7.2517.65.532.899.11.543.3323.39000
22Q2 (10)8.74-5.31-11.361.46.87-1.410.47-7.84-7.840.13-7.140.016.0212.8611.235.38-2.683.971.49-1.9412.81000
22Q1 (9)9.23-22.7616.841.31-16.030.770.51-16.394.080.14-17.657.6914.198.72-13.755.538.24-10.921.526.62-7.83000
21Q4 (8)11.956.3239.281.569.8619.080.617.023.390.1721.436.2513.053.33-14.55.100.66-25.771.4214.21-23.7100-100.0
21Q3 (7)11.2414.048.481.420.02.90.5711.765.560.147.690.012.63-12.28-30.75.07-1.96-28.911.25-5.53-32.6500-100.0
21Q2 (6)9.8624.8124.651.429.23-11.250.514.088.510.130.0-48.014.40-12.48-28.85.17-16.61-12.951.32-19.88-58.2800-100.0
21Q1 (5)7.9-7.939.121.3-0.760.780.49-16.95-3.920.13-18.75-35.016.467.78-7.646.20-9.8-11.951.65-11.76-40.430-100.0-100.0
20Q4 (4)8.5813.340.01.31-5.070.00.599.260.00.1614.290.015.27-16.250.06.88-3.60.01.860.830.04870.00.0
20Q3 (3)7.57-4.30.01.38-13.750.00.5414.890.00.14-44.00.018.23-9.880.07.1320.050.01.85-41.480.04870.00.0
20Q2 (2)7.919.250.01.624.030.00.47-7.840.00.2525.00.020.2313.530.05.94-15.650.03.1614.410.04870.00.0
20Q1 (1)7.240.00.01.290.00.00.510.00.00.20.00.017.820.00.07.040.00.02.760.00.04870.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)32.38-5.026.052.722.38.490.55-8.3318.688.147.1014.221.70-3.4900
2023 (9)34.09-5.675.896.322.12-2.30.6-1.6417.2812.716.223.571.764.2800
2022 (8)36.14-11.775.54-2.462.17-0.460.615.1715.3310.546.0012.821.6919.200
2021 (7)40.9630.865.681.792.182.830.58-21.6213.87-22.215.32-21.421.42-40.1100
2020 (6)31.37.675.586.92.126.00.747.2517.83-0.726.77-1.552.36-0.394870.0
2019 (5)29.07-3.135.222.762.0-7.410.6918.9717.966.086.88-4.412.3722.814870.0
2018 (4)30.018.855.086.952.1614.290.581.7516.93-1.757.204.991.93-6.524870.0
2017 (3)27.570.074.75-7.051.898.620.575.5617.23-7.116.868.542.075.484870.0
2016 (2)27.55-0.225.111.391.74-0.570.540.018.551.616.32-0.351.960.224870.0
2015 (1)27.616.315.04-6.671.7512.180.54-5.2618.2506.3401.9604871.25

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