- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 16.57 | -14.46 | 35.93 | 0.31 | -8.82 | 63.16 | 0.22 | -15.38 | -4.35 | 0 | 0 | 0 | 1.87 | 6.58 | 20.03 | 1.33 | -1.09 | -29.63 | 0.00 | 0 | 0 | 455 | 2.25 | 2.25 |
| 24Q3 (19) | 19.37 | 2.87 | 77.71 | 0.34 | 61.9 | 88.89 | 0.26 | 13.04 | 8.33 | 0 | 0 | 0 | 1.76 | 57.39 | 6.29 | 1.34 | 9.89 | -39.04 | 0.00 | 0 | 0 | 445 | 0.0 | -0.22 |
| 24Q2 (18) | 18.83 | 32.33 | 41.15 | 0.21 | 0.0 | 10.53 | 0.23 | -4.17 | -4.17 | 0 | 0 | 0 | 1.12 | -24.43 | -21.7 | 1.22 | -27.58 | -32.11 | 0.00 | 0 | 0 | 445 | 0.0 | -0.22 |
| 24Q1 (17) | 14.23 | 16.74 | 3.72 | 0.21 | 10.53 | 5.0 | 0.24 | 4.35 | 0.0 | 0 | 0 | 0 | 1.48 | -5.32 | 1.24 | 1.69 | -10.61 | -3.58 | 0.00 | 0 | 0 | 445 | 0.0 | -0.22 |
| 23Q4 (16) | 12.19 | 11.83 | -6.45 | 0.19 | 5.56 | -9.52 | 0.23 | -4.17 | 9.52 | 0 | 0 | 0 | 1.56 | -5.61 | -3.29 | 1.89 | -14.31 | 17.07 | 0.00 | 0 | 0 | 445 | -0.22 | -0.22 |
| 23Q3 (15) | 10.9 | -18.29 | -23.94 | 0.18 | -5.26 | -28.0 | 0.24 | 0.0 | -11.11 | 0 | 0 | 0 | 1.65 | 15.94 | -5.34 | 2.20 | 22.39 | 16.86 | 0.00 | 0 | 0 | 446 | 0.0 | -0.67 |
| 23Q2 (14) | 13.34 | -2.77 | -40.18 | 0.19 | -5.0 | -54.76 | 0.24 | 0.0 | -4.0 | 0 | 0 | 0 | 1.42 | -2.29 | -24.38 | 1.80 | 2.85 | 60.48 | 0.00 | 0 | 0 | 446 | 0.0 | -0.67 |
| 23Q1 (13) | 13.72 | 5.3 | -26.36 | 0.2 | -4.76 | -20.0 | 0.24 | 14.29 | -4.0 | 0 | 0 | 0 | 1.46 | -9.55 | 8.63 | 1.75 | 8.54 | 30.36 | 0.00 | 0 | 0 | 446 | 0.0 | -0.67 |
| 22Q4 (12) | 13.03 | -9.07 | -20.21 | 0.21 | -16.0 | -19.23 | 0.21 | -22.22 | -4.55 | 0 | 0 | 0 | 1.61 | -7.62 | 1.22 | 1.61 | -14.46 | 19.63 | 0.00 | 0 | 0 | 446 | -0.67 | -0.67 |
| 22Q3 (11) | 14.33 | -35.74 | -26.89 | 0.25 | -40.48 | -7.41 | 0.27 | 8.0 | 28.57 | 0 | 0 | 0 | 1.74 | -7.37 | 26.64 | 1.88 | 68.07 | 75.85 | 0.00 | 0 | 0 | 449 | 0.0 | 1.13 |
| 22Q2 (10) | 22.3 | 19.7 | 27.14 | 0.42 | 68.0 | 100.0 | 0.25 | 0.0 | 8.7 | 0 | 0 | 0 | 1.88 | 40.35 | 57.31 | 1.12 | -16.46 | -14.51 | 0.00 | 0 | 0 | 449 | 0.0 | 1.13 |
| 22Q1 (9) | 18.63 | 14.08 | 11.36 | 0.25 | -3.85 | 4.17 | 0.25 | 13.64 | 25.0 | 0 | 0 | 0 | 1.34 | -15.72 | -6.46 | 1.34 | -0.39 | 12.25 | 0.00 | 0 | 0 | 449 | 0.0 | 1.13 |
| 21Q4 (8) | 16.33 | -16.68 | 11.32 | 0.26 | -3.7 | 36.84 | 0.22 | 4.76 | -8.33 | 0 | 0 | 0 | 1.59 | 15.58 | 22.93 | 1.35 | 25.74 | -17.65 | 0.00 | 0 | 0 | 449 | 1.13 | 1.13 |
| 21Q3 (7) | 19.6 | 11.74 | 46.71 | 0.27 | 28.57 | 22.73 | 0.21 | -8.7 | -30.0 | 0 | 0 | 0 | 1.38 | 15.06 | -16.35 | 1.07 | -18.29 | -52.29 | 0.00 | 0 | 0 | 444 | 0.0 | -23.18 |
| 21Q2 (6) | 17.54 | 4.84 | 35.97 | 0.21 | -12.5 | 5.0 | 0.23 | 15.0 | 0.0 | 0 | 0 | 0 | 1.20 | -16.54 | -22.78 | 1.31 | 9.69 | -26.45 | 0.00 | 0 | 0 | 444 | 0.0 | -23.18 |
| 21Q1 (5) | 16.73 | 14.04 | 11.83 | 0.24 | 26.32 | 14.29 | 0.2 | -16.67 | -35.48 | 0 | 0 | 0 | 1.43 | 10.76 | 2.19 | 1.20 | -26.93 | -42.31 | 0.00 | 0 | 0 | 444 | 0.0 | -11.02 |
| 20Q4 (4) | 14.67 | 9.81 | 0.0 | 0.19 | -13.64 | 0.0 | 0.24 | -20.0 | 0.0 | 0 | 0 | 0.0 | 1.30 | -21.35 | 0.0 | 1.64 | -27.14 | 0.0 | 0.00 | 0 | 0.0 | 444 | -23.18 | 0.0 |
| 20Q3 (3) | 13.36 | 3.57 | 0.0 | 0.22 | 10.0 | 0.0 | 0.3 | 30.43 | 0.0 | 0 | 0 | 0.0 | 1.65 | 6.21 | 0.0 | 2.25 | 25.94 | 0.0 | 0.00 | 0 | 0.0 | 578 | 0.0 | 0.0 |
| 20Q2 (2) | 12.9 | -13.77 | 0.0 | 0.2 | -4.76 | 0.0 | 0.23 | -25.81 | 0.0 | 0 | 0 | 0.0 | 1.55 | 10.45 | 0.0 | 1.78 | -13.96 | 0.0 | 0.00 | 0 | 0.0 | 578 | 15.83 | 0.0 |
| 20Q1 (1) | 14.96 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.40 | 0.0 | 0.0 | 2.07 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 499 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 69.0 | 37.59 | 1.08 | 40.26 | 0.95 | 0.0 | 0 | 0 | 1.57 | 1.94 | 1.38 | -27.32 | 0.00 | 0 | 455 | 2.25 |
| 2023 (9) | 50.15 | -26.56 | 0.77 | -31.86 | 0.95 | -3.06 | 0 | 0 | 1.54 | -7.21 | 1.89 | 32.0 | 0.00 | 0 | 445 | -0.22 |
| 2022 (8) | 68.29 | -2.71 | 1.13 | 16.49 | 0.98 | 11.36 | 0 | 0 | 1.65 | 19.74 | 1.44 | 14.46 | 0.00 | 0 | 446 | -0.67 |
| 2021 (7) | 70.19 | 25.56 | 0.97 | 18.29 | 0.88 | -18.52 | 0 | 0 | 1.38 | -5.79 | 1.25 | -35.11 | 0.00 | 0 | 449 | 1.13 |
| 2020 (6) | 55.9 | -14.7 | 0.82 | -13.68 | 1.08 | -27.03 | 0 | 0 | 1.47 | 1.19 | 1.93 | -14.46 | 0.00 | 0 | 444 | -23.18 |
| 2019 (5) | 65.53 | -25.04 | 0.95 | -18.8 | 1.48 | 9.63 | 0 | 0 | 1.45 | 8.32 | 2.26 | 46.25 | 0.00 | 0 | 578 | 15.83 |
| 2018 (4) | 87.42 | 9.37 | 1.17 | -5.65 | 1.35 | 3.85 | 0 | 0 | 1.34 | -13.73 | 1.54 | -5.05 | 0.00 | 0 | 499 | 7.54 |
| 2017 (3) | 79.93 | 9.9 | 1.24 | 11.71 | 1.3 | 4.0 | 0 | 0 | 1.55 | 1.65 | 1.63 | -5.37 | 0.00 | 0 | 464 | 4.74 |
| 2016 (2) | 72.73 | -3.08 | 1.11 | 7.77 | 1.25 | 1.63 | 0 | 0 | 1.53 | 11.19 | 1.72 | 4.85 | 0.00 | 0 | 443 | 12.44 |
| 2015 (1) | 75.04 | 3.76 | 1.03 | -13.45 | 1.23 | -10.87 | 0 | 0 | 1.37 | 0 | 1.64 | 0 | 0.00 | 0 | 394 | 2.87 |
